Rascasse Audience Intelligence

Hewlett-Packard Target Market in United States

A data profile of the people who buy, follow and care about Hewlett-Packard in United States — modelled from more than twelve digital signal sources. Hewlett-Packard has an estimated audience of 5,143,276 people in United States.

#3among Computer / hardware in United States#673among Brand in United States#282in Technology & Electronics

The average Hewlett-Packard fan in United States is 40.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AutoZone, Haul truck, O'Reilly Auto Parts, with strongest over-indexing on AutoZone (3.25× the country average).

Demographically, the Hewlett-Packard audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hewlett-Packard fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hewlett-Packard profile in United States.

Audience size
5.1M
in United States
Gender
29.1%♀
70.9% male
Age
40.9
average years
Country rank
#6511
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hewlett-Packard

29.1% are female, 70.9% are male, average age 40.9.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Hewlett-Packard audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.9
Estimated audience size5,143,276
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Hewlett-Packard audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Hewlett-Packard audience comes from United States.

Worldwide audience distribution share by country for Hewlett-Packard
CountryShare
United States17.3%
Japan9.4%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hewlett-Packard audience in United States is strongest.

Fig. 05

Top regions by affinity

Hewlett-Packard customers by region in United States
#RegionReachAffinity×
01New Mexico~40K1.70×
02Texas~600K1.37×
03Oregon~80K1.34×
04New York~300K1.24×
05Florida~400K1.16×
06Kansas~50K1.15×
07Idaho~30K1.11×
08Georgia~200K1.08×
09Virginia~100K1.06×
10New Jersey~100K1.04×
11Louisiana~70K1.04×
12Mississippi~40K1.04×
13South Dakota~10K1.04×
14Washington~100K1.02×
15Maryland~90K1.02×
16California~600K1.00×
17Missouri~80K1.00×
18Pennsylvania~200K0.99×
19Connecticut~50K0.99×
20Colorado~80K0.98×
21West Virginia~20K0.98×
22Illinois~200K0.97×
23Michigan~100K0.97×
24South Carolina~70K0.97×
25Alabama~70K0.97×
26New Hampshire~20K0.96×
27Montana~10K0.96×
28North Dakota~10K0.96×
29North Carolina~100K0.95×
30Minnesota~70K0.95×
31Delaware~10K0.95×
32Tennessee~100K0.94×
33Massachusetts~90K0.94×
34Wisconsin~70K0.94×
35Kentucky~60K0.94×
36Ohio~100K0.92×
37Oklahoma~50K0.92×
38Iowa~40K0.92×
39Washington, District of Columbia~10K0.92×
40Indiana~80K0.91×
41Arkansas~40K0.91×
42Hawaii~20K0.91×
43Alaska~10K0.91×
44Arizona~90K0.90×
45Nevada~40K0.89×
46Nebraska~20K0.88×
47Maine~20K0.88×
48Vermont~8K0.88×
49Utah~40K0.86×
50Rhode Island~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Hewlett-Packard, United States
0.81×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hewlett-Packard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hewlett-Packard audience
#·InterestCategoryAffinity×
01Haul truckCars & Mobility5.02×
02Machine toolHome & Garden4.21×
03O'Reilly Auto PartsCars & Mobility3.90×
04Dump truckCars & Mobility3.83×
05Semi-trailer truckCars & Mobility3.47×
06WrenchHome & Garden3.42×
07Advance Auto PartsCars & Mobility3.30×
08AutoZoneCars & Mobility3.25×
09Anthony EdwardsMovies & TV3.11×
10Discount TireShopping2.98×
11DrillHome & Garden2.87×
12Freight transportCars & Mobility2.65×
13Hand toolHome & Garden2.59×
14RoadTravel & Leisure2.54×
15ElectronicsTechnology & Electronics1.91×
16Google MapsInternet & Social Media1.88×
17Lindsey GrahamPolitics & Society1.79×
18TexasTravel & Leisure1.73×
19Online shoppingShopping1.54×
20Video gamesGames1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hewlett-Packard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hewlett-Packard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.65×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hewlett-Packard audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Design AffinityPREMIUM0.67×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hewlett-Packard's target market in United States?

Hewlett-Packard's target market in United States covers an estimated 5,143,276 people, concentrated in Texas and California.

02

What is the gender split and age of Hewlett-Packard customers?

29.1% of the Hewlett-Packard audience are female, 70.9% are male, with an average age of 40.9 years.

03

Which brands do Hewlett-Packard fans like most?

Hewlett-Packard fans show strongest brand affinity for AutoZone (3.25×), Haul truck (5.02×), and O'Reilly Auto Parts (3.9×) over the country average.

04

Where do Hewlett-Packard fans live in United States?

Hewlett-Packard fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hewlett-Packard fans also like?

Beyond Hewlett-Packard itself, the audience over-indexes on Haul truck (5.02×), O'Reilly Auto Parts (3.9×), Online shopping (1.54×), and Dump truck (3.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Hewlett-Packard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hewlett-Packard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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