Hewlett-Packard Audience in United States

Hewlett-Packard logo

Hewlett-Packard has an estimated audience of 5,053,604 people in United States. 29.1% are female, 70.9% are male, average age 40.9. Top regions: Texas, California, New York. Top brand affinities: AutoZone, Haul truck, O'Reilly Auto Parts, Online shopping, Dump truck.

The average Hewlett-Packard fan in United States is 40.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include AutoZone, Haul truck, O'Reilly Auto Parts, with strongest over-indexing on AutoZone (3.25× the country average). Demographically, the Hewlett-Packard audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Hewlett-Packard fans

Demographic split for Hewlett-Packard audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.9
Estimated audience size5,053,604

Audience persona

The typical Hewlett-Packard fan in United States is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Hewlett-Packard in United States
RegionReachAffinity
Texas627,6741.44×
California602,5701.08×
New York450,0081.59×
Florida402,8671.18×
Georgia175,3811.13×
Pennsylvania172,5791.01×
Illinois166,9270.99×
North Carolina151,6661×
Ohio146,4030.94×
New Jersey136,6841.06×
Virginia135,5881.1×
Michigan129,5490.98×
Washington107,2621.06×
Massachusetts100,0451×
Arizona96,3960.93×
Tennessee95,6910.94×
Maryland89,9381.04×
Indiana86,1550.93×
Missouri82,0881.01×
Oregon81,7541.41×
Colorado77,9110.98×
South Carolina75,8341×
Wisconsin75,1680.99×
Minnesota69,4440.96×
Alabama65,5010.93×
Louisiana63,3790.97×
Kentucky57,6670.91×
Oklahoma52,0850.93×
Connecticut50,8121×
Kansas44,5991.12×
Nevada43,9410.9×
Mississippi40,9420.98×
Iowa40,0910.96×
Utah38,2640.85×
Arkansas36,8590.89×
New Mexico32,4571.28×
Idaho27,1711.07×
West Virginia22,1810.94×
Nebraska21,9140.86×
Hawaii19,1670.88×
New Hampshire18,6490.94×
Washington, District of Columbia15,4481.02×
Maine14,9740.83×
Montana12,6010.9×
Delaware12,5140.9×
Rhode Island11,7170.73×
South Dakota11,4790.98×
North Dakota9,4490.91×
Alaska9,0350.84×
Vermont7,5810.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hewlett-Packard audience
BrandAffinityCategory
AutoZone3.25×Cars & Mobility
Haul truck5.02×Cars & Mobility
O'Reilly Auto Parts3.9×Cars & Mobility
Online shopping1.54×Shopping
Dump truck3.83×Cars & Mobility
Freight transport2.65×Cars & Mobility
Wrench3.42×Home & Garden
Road2.54×Travel & Leisure
Advance Auto Parts3.3×Cars & Mobility
Video games1.54×Games
Machine tool4.21×Home & Garden
Hand tool2.59×Home & Garden
Discount Tire2.98×Shopping
Google Maps1.88×Internet & Social Media
Drill2.87×Home & Garden
Texas1.73×Travel & Leisure
Semi-trailer truck3.47×Cars & Mobility
Electronics1.91×Technology & Electronics
Android (operating system)1.51×Technology & Electronics
Power tool2.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hewlett-Packard audience
TraitClusterScore
Luxury OrientationPREMIUM1.69
Risk AppetiteTHRILL1.44
Convenience OrientationPREMIUM1.42
Need for SecurityCONSERVATISM1.39
Family OrientationCONSERVATISM1.37
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Hewlett-Packard
CountryShare
United States17.1%
Japan9.4%
India7.5%

See Hewlett-Packard audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Hewlett-Packard have in United States?

Hewlett-Packard has an estimated audience of 5,053,604 people in United States, concentrated in Texas and California.

What is the gender split and age of Hewlett-Packard fans?

29.1% of Hewlett-Packard fans are female, 70.9% are male, with an average age of 40.9 years.

Which brands do Hewlett-Packard fans like most?

Hewlett-Packard fans show strongest brand affinity for AutoZone (3.25×), Haul truck (5.02×), and O'Reilly Auto Parts (3.9×) over the country average.

Where do Hewlett-Packard fans live in United States?

Hewlett-Packard fans in United States are most concentrated in Texas (reach 627,674), California (reach 602,570), and New York (reach 450,008). These three regions account for the largest share of the active audience.

What other brands do Hewlett-Packard fans also like?

Beyond Hewlett-Packard itself, the audience over-indexes on Haul truck (5.02×), O'Reilly Auto Parts (3.9×), Online shopping (1.54×), and Dump truck (3.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hewlett-Packard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.