Rascasse Audience Intelligence

Hewlett-Packard Target Market in Germany

A data profile of the people who buy, follow and care about Hewlett-Packard in Germany — modelled from more than twelve digital signal sources. Hewlett-Packard has an estimated audience of 1,138,129 people in Germany.

#7among Computer / hardware in Germany#750among Brand in Germany#292in Technology & Electronics

The average Hewlett-Packard fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Printer (computing), Simyo, TikTok, with strongest over-indexing on Printer (computing) (9.87× the country average).

Demographically, the Hewlett-Packard audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hewlett-Packard fan in Germany is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Printer (computing).

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hewlett-Packard profile in Germany.

Audience size
1.1M
in Germany
Gender
28.5%♀
71.5% male
Age
40.2
average years
Country rank
#5807
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hewlett-Packard

28.5% are female, 71.5% are male, average age 40.2.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Hewlett-Packard audience in Germany
MetricValue
Female28.5%
Male71.5%
Average age40.2
Estimated audience size1,138,129
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Hewlett-Packard audience in Germany
Age bracketShare%
16-1920%
20-2916%
30-3919%
40-4923%
50+22%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Hewlett-Packard audience comes from Germany.

Worldwide audience distribution share by country for Hewlett-Packard
CountryShare
United States17.3%
Japan9.4%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hewlett-Packard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hewlett-Packard customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.21×
02Hessen~100K1.19×
03Bayern~200K1.14×
04Rheinland-Pfalz~60K1.03×
05Nordrhein-Westfalen~200K1.00×
06Niedersachsen~100K0.98×
07Berlin~50K0.98×
08Bremen~9K0.98×
09Sachsen~50K0.97×
10Brandenburg~30K0.97×
11Thüringen~30K0.97×
12Saarland~10K0.96×
13Sachsen-Anhalt~30K0.94×
14Schleswig-Holstein~40K0.93×
15Hamburg~20K0.91×
16Mecklenburg-Vorpommern~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Hewlett-Packard, Germany
0.87×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hewlett-Packard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hewlett-Packard audience
#·InterestCategoryAffinity×
01SimyoTechnology & Electronics22.50×
02HP Pavilion (computer)Technology & Electronics16.42×
03Star CitizenNews11.32×
04Printer (computing)Technology & Electronics9.87×
05Acer Inc.Technology & Electronics9.84×
06NokiaTechnology & Electronics8.05×
07DellTechnology & Electronics7.80×
08SemiconductorTechnology & Electronics6.41×
09Virtual realityTechnology & Electronics4.03×
10World of WarcraftGames3.30×
11TwitchGames3.05×
12Computer processorsTechnology & Electronics2.87×
13LaptopTechnology & Electronics2.82×
14Computer hardwareTechnology & Electronics2.56×
15Mobile gameGames2.05×
16TikTokInternet & Social Media1.87×
17AutoScout24Cars & Mobility1.78×
18GmailInternet & Social Media1.71×
19CHECK24Business & Career1.68×
20CommerzbankBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hewlett-Packard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hewlett-Packard audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.92×
Early Adopter MentalityPOWER1.54×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hewlett-Packard audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
Design AffinityPREMIUM0.77×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hewlett-Packard's target market in Germany?

Hewlett-Packard's target market in Germany covers an estimated 1,138,129 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hewlett-Packard customers?

28.5% of the Hewlett-Packard audience are female, 71.5% are male, with an average age of 40.2 years.

03

Which brands do Hewlett-Packard fans like most?

Hewlett-Packard fans show strongest brand affinity for Printer (computing) (9.87×), Simyo (22.5×), and TikTok (1.87×) over the country average.

04

Where do Hewlett-Packard fans live in Germany?

Hewlett-Packard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hewlett-Packard fans also like?

Beyond Hewlett-Packard itself, the audience over-indexes on Simyo (22.5×), TikTok (1.87×), Semiconductor (6.41×), and Twitch (3.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Germany

See Hewlett-Packard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hewlett-Packard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →