Hewlett-Packard Audience in Germany
Hewlett-Packard has an estimated audience of 1,124,753 people in Germany. 28.5% are female, 71.5% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Simyo, Printer (computing), TikTok, Semiconductor, Twitch.
The average Hewlett-Packard fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Simyo, Printer (computing), TikTok, with strongest over-indexing on Simyo (22.5× the country average). Demographically, the Hewlett-Packard audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Hewlett-Packard fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 40.2 |
| Estimated audience size | 1,124,753 |
Audience persona
The typical Hewlett-Packard fan in Germany is more male, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Simyo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 248,671 | 1.01× |
| Bayern | 216,808 | 1.2× |
| Baden-Württemberg | 189,206 | 1.23× |
| Niedersachsen | 107,727 | 0.99× |
| Hessen | 103,609 | 1.21× |
| Rheinland-Pfalz | 57,902 | 1.03× |
| Sachsen | 54,543 | 0.99× |
| Berlin | 51,454 | 1.02× |
| Schleswig-Holstein | 36,852 | 0.91× |
| Brandenburg | 34,480 | 0.99× |
| Thüringen | 26,870 | 0.94× |
| Sachsen-Anhalt | 26,652 | 0.91× |
| Hamburg | 23,452 | 0.92× |
| Mecklenburg-Vorpommern | 17,483 | 0.81× |
| Saarland | 12,509 | 0.91× |
| Bremen | 8,925 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Simyo | 22.5× | Technology & Electronics |
| Printer (computing) | 9.87× | Technology & Electronics |
| TikTok | 1.87× | Internet & Social Media |
| Semiconductor | 6.41× | Technology & Electronics |
| Twitch | 3.05× | Games |
| Star Citizen | 11.32× | News |
| Acer Inc. | 9.84× | Technology & Electronics |
| Dell | 7.8× | Technology & Electronics |
| Virtual reality | 4.03× | Technology & Electronics |
| Nokia | 8.05× | Technology & Electronics |
| World of Warcraft | 3.3× | Games |
| AutoScout24 | 1.78× | Cars & Mobility |
| HP Pavilion (computer) | 16.42× | Technology & Electronics |
| Laptop | 2.82× | Technology & Electronics |
| Computer hardware | 2.56× | Technology & Electronics |
| HTC | 10.79× | Technology & Electronics |
| Mobile game | 2.05× | Games |
| Computer processors | 2.87× | Technology & Electronics |
| Commerzbank | 1.6× | Business & Career |
| Apple | 1.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Need for Security | CONSERVATISM | 1.45 |
| Career Orientation | POWER | 1.27 |
| Patriotism | CONSERVATISM | 1.24 |
| Design Affinity | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 9.4% |
| India | 7.5% |
See Hewlett-Packard audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does Hewlett-Packard have in Germany?
Hewlett-Packard has an estimated audience of 1,124,753 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hewlett-Packard fans?
28.5% of Hewlett-Packard fans are female, 71.5% are male, with an average age of 40.2 years.
Which brands do Hewlett-Packard fans like most?
Hewlett-Packard fans show strongest brand affinity for Simyo (22.5×), Printer (computing) (9.87×), and TikTok (1.87×) over the country average.
Where do Hewlett-Packard fans live in Germany?
Hewlett-Packard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 248,671), Bayern (reach 216,808), and Baden-Württemberg (reach 189,206). These three regions account for the largest share of the active audience.
What other brands do Hewlett-Packard fans also like?
Beyond Hewlett-Packard itself, the audience over-indexes on Printer (computing) (9.87×), TikTok (1.87×), Semiconductor (6.41×), and Twitch (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hewlett-Packard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.