Rascasse Audience Intelligence

Simyo Target Market in Germany

A data profile of the people who buy, follow and care about Simyo in Germany — modelled from more than twelve digital signal sources. Simyo has an estimated audience of 240,608 people in Germany.

#25among Mobile phone operator in Germany#2555among Brand in Germany#757in Technology & Electronics

The average Simyo fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Congstar, Otelo, Lebara, with strongest over-indexing on Congstar (16.58× the country average).

Demographically, the Simyo audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Simyo fan in Germany is more male, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Congstar.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simyo profile in Germany.

Audience size
241K
in Germany
Gender
33.1%♀
66.9% male
Age
44.3
average years
Country rank
#20164
Brand in Germany
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Simyo

33.1% are female, 66.9% are male, average age 44.3.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Simyo audience in Germany
MetricValue
Female33.1%
Male66.9%
Average age44.3
Estimated audience size240,608
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Simyo audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3921%
40-4927%
50+29%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Simyo audience comes from Germany.

Worldwide audience distribution share by country for Simyo
CountryShare
Spain65.3%
Netherlands16.5%
Germany10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simyo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Simyo customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.26×
02Nordrhein-Westfalen~70K1.24×
03Sachsen~10K1.12×
04Bremen~3K1.11×
05Hessen~20K1.09×
06Hamburg~6K1.07×
07Sachsen-Anhalt~7K1.03×
08Baden-Württemberg~40K1.02×
09Bayern~40K0.98×
10Niedersachsen~30K0.97×
11Thüringen~7K0.96×
12Schleswig-Holstein~9K0.92×
13Brandenburg~8K0.92×
14Rheinland-Pfalz~10K0.89×
15Saarland~3K0.85×
16Mecklenburg-Vorpommern~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Simyo, Germany
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simyo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simyo audience
#·InterestCategoryAffinity×
01YoigoTechnology & Electronics31.58×
02Prepaid mobile phoneTechnology & Electronics25.54×
03LebaraTechnology & Electronics24.56×
04OteloTechnology & Electronics22.90×
05CongstarTechnology & Electronics16.58×
06Short Message ServiceTechnology & Electronics14.52×
07DebitelTechnology & Electronics10.90×
08Telefónica GermanyTechnology & Electronics10.73×
09Mobile network operatorTechnology & Electronics10.23×
10Deutsche TelekomTechnology & Electronics9.61×
11LIDL ConnectTechnology & Electronics7.74×
12Tchibo MobilTechnology & Electronics7.71×
13Mobile telephonyTechnology & Electronics6.45×
14Deutsche GlasfaserTechnology & Electronics5.75×
15KlarmobilTechnology & Electronics5.00×
16StarlinkTechnology & Electronics4.27×
17Dynamo DresdenSports3.29×
18VodafoneTechnology & Electronics3.15×
19FRITZ!BoxTechnology & Electronics2.66×
20EdekaShopping2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simyo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simyo audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.51×
Need for SecurityCONSERVATISM1.27×
DIY MentalityTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simyo audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.78×
ExtroversionTHRILL0.80×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Simyo's target market in Germany?

Simyo's target market in Germany covers an estimated 240,608 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Simyo customers?

33.1% of the Simyo audience are female, 66.9% are male, with an average age of 44.3 years.

03

Which brands do Simyo fans like most?

Simyo fans show strongest brand affinity for Congstar (16.58×), Otelo (22.9×), and Lebara (24.56×) over the country average.

04

Where do Simyo fans live in Germany?

Simyo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Simyo fans also like?

Beyond Simyo itself, the audience over-indexes on Otelo (22.9×), Lebara (24.56×), Deutsche Telekom (9.61×), and Short Message Service (14.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Simyo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Simyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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