Simyo Audience in Germany
Simyo has an estimated audience of 268,363 people in Germany. 33.1% are female, 66.9% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Congstar, Otelo, Lebara, Deutsche Telekom, Short Message Service.
The average Simyo fan in Germany is 44.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Congstar, Otelo, Lebara, with strongest over-indexing on Congstar (16.58× the country average). Demographically, the Simyo audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Simyo fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 44.3 |
| Estimated audience size | 268,363 |
Audience persona
The typical Simyo fan in Germany is more male, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Congstar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,059 | 1.36× |
| Bayern | 43,228 | 1× |
| Baden-Württemberg | 38,269 | 1.05× |
| Niedersachsen | 25,884 | 0.99× |
| Hessen | 23,287 | 1.14× |
| Berlin | 15,671 | 1.31× |
| Sachsen | 14,829 | 1.13× |
| Rheinland-Pfalz | 11,756 | 0.87× |
| Schleswig-Holstein | 8,827 | 0.92× |
| Sachsen-Anhalt | 7,391 | 1.06× |
| Brandenburg | 7,296 | 0.88× |
| Hamburg | 6,755 | 1.11× |
| Thüringen | 6,107 | 0.89× |
| Mecklenburg-Vorpommern | 3,445 | 0.67× |
| Saarland | 2,456 | 0.75× |
| Bremen | 1,998 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Congstar | 16.58× | Technology & Electronics |
| Otelo | 22.9× | Technology & Electronics |
| Lebara | 24.56× | Technology & Electronics |
| Deutsche Telekom | 9.61× | Technology & Electronics |
| Short Message Service | 14.52× | Technology & Electronics |
| Mobile network operator | 10.23× | Technology & Electronics |
| Telefónica Germany | 10.73× | Technology & Electronics |
| Prepaid mobile phone | 25.54× | Technology & Electronics |
| Vodafone | 3.15× | Technology & Electronics |
| LIDL Connect | 7.74× | Technology & Electronics |
| Mobile telephony | 6.45× | Technology & Electronics |
| Dynamo Dresden | 3.29× | Sports |
| Edeka | 2.17× | Shopping |
| Klarmobil | 5× | Technology & Electronics |
| FRITZ!Box | 2.66× | Technology & Electronics |
| Yoigo | 31.58× | Technology & Electronics |
| Debitel | 10.9× | Technology & Electronics |
| Deutsche Glasfaser | 5.75× | Technology & Electronics |
| Tchibo Mobil | 7.71× | Technology & Electronics |
| Netto Marken-Discount | 1.84× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 9.99 |
| Quality Awareness | PREMIUM | 3.19 |
| Family Orientation | CONSERVATISM | 1.9 |
| Indulgence | JOY | 1.59 |
| Early Adopter Mentality | POWER | 1.52 |
| Luxury Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 64.9% |
| Netherlands | 16.0% |
| Germany | 11.5% |
See Simyo audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Simyo have in Germany?
Simyo has an estimated audience of 268,363 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Simyo fans?
33.1% of Simyo fans are female, 66.9% are male, with an average age of 44.3 years.
Which brands do Simyo fans like most?
Simyo fans show strongest brand affinity for Congstar (16.58×), Otelo (22.9×), and Lebara (24.56×) over the country average.
Where do Simyo fans live in Germany?
Simyo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,059), Bayern (reach 43,228), and Baden-Württemberg (reach 38,269). These three regions account for the largest share of the active audience.
What other brands do Simyo fans also like?
Beyond Simyo itself, the audience over-indexes on Otelo (22.9×), Lebara (24.56×), Deutsche Telekom (9.61×), and Short Message Service (14.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Simyo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.