Tchibo Mobil Audience in Germany
Tchibo Mobil has an estimated audience of 1,064,516 people in Germany. 85.0% are female, 15.0% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Erobique, Home Office, Corfu (regional unit), Stradivarius.
The average Tchibo Mobil fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Erobique, Home Office, with strongest over-indexing on Rossmann (1.81× the country average). Demographically, the Tchibo Mobil audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Tchibo Mobil fans
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 42.9 |
| Estimated audience size | 1,064,516 |
Audience persona
The typical Tchibo Mobil fan in Germany is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,033 | 0.91× |
| Bayern | 184,492 | 1.08× |
| Baden-Württemberg | 147,036 | 1.01× |
| Niedersachsen | 117,002 | 1.13× |
| Hessen | 82,163 | 1.01× |
| Berlin | 57,348 | 1.2× |
| Schleswig-Holstein | 51,777 | 1.35× |
| Rheinland-Pfalz | 47,727 | 0.89× |
| Sachsen | 47,344 | 0.91× |
| Hamburg | 35,626 | 1.48× |
| Brandenburg | 30,003 | 0.91× |
| Sachsen-Anhalt | 23,258 | 0.84× |
| Thüringen | 22,670 | 0.84× |
| Mecklenburg-Vorpommern | 16,439 | 0.81× |
| Saarland | 9,092 | 0.7× |
| Bremen | 8,342 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.81× | Shopping |
| Erobique | 17.13× | Music & Radio |
| Home Office | 1.72× | Business & Career |
| Corfu (regional unit) | 4.13× | Travel & Leisure |
| Stradivarius | 1.81× | Shopping |
| Saving | 1.52× | Business & Career |
| Progressive rock | 1.64× | Music & Radio |
| Esra Erol | 5.3× | Movies & TV |
| Cassoulet | 7.03× | Food & Beverages |
| Jack White | 1.78× | Movies & TV |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Metamorphoses | 2.22× | Literature |
| Home Delivery | 1.82× | Food & Beverages |
| Google Analytics | 1.61× | Internet & Social Media |
| Alaska | 2.04× | Travel & Leisure |
| Henri Nouwen | 16.95× | Literature |
| Theocracy | 5.29× | Music & Radio |
| Hitchin | 16.63× | Travel & Leisure |
| Jura Mountains | 2.72× | Travel & Leisure |
| Fatteh | 4.96× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.14 |
| Family Orientation | CONSERVATISM | 1.14 |
| Community Orientation | OPEN | 1.07 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.4% |
| Austria | 2.0% |
| China | 0.3% |
See Tchibo Mobil audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Tchibo Mobil have in Germany?
Tchibo Mobil has an estimated audience of 1,064,516 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tchibo Mobil fans?
85.0% of Tchibo Mobil fans are female, 15.0% are male, with an average age of 42.9 years.
Which brands do Tchibo Mobil fans like most?
Tchibo Mobil fans show strongest brand affinity for Rossmann (1.81×), Erobique (17.13×), and Home Office (1.72×) over the country average.
Where do Tchibo Mobil fans live in Germany?
Tchibo Mobil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,033), Bayern (reach 184,492), and Baden-Württemberg (reach 147,036). These three regions account for the largest share of the active audience.
What other brands do Tchibo Mobil fans also like?
Beyond Tchibo Mobil itself, the audience over-indexes on Erobique (17.13×), Home Office (1.72×), Corfu (regional unit) (4.13×), and Stradivarius (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tchibo Mobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.