Rascasse Audience Intelligence

Tchibo Mobil Target Market in Germany

A data profile of the people who buy, follow and care about Tchibo Mobil in Germany — modelled from more than twelve digital signal sources. Tchibo Mobil has an estimated audience of 1,034,057 people in Germany.

#9among Mobile phone operator in Germany#831among Brand in Germany#323in Technology & Electronics

The average Tchibo Mobil fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lycamobile, Mobile virtual network operator, Sparhandy, with strongest over-indexing on Lycamobile (53.27× the country average).

Demographically, the Tchibo Mobil audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tchibo Mobil fan in Germany is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Lycamobile.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tchibo Mobil profile in Germany.

Audience size
1M
in Germany
Gender
55.6%♀
44.4% male
Age
43.2
average years
Country rank
#6329
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tchibo Mobil

55.6% are female, 44.4% are male, average age 43.2.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Tchibo Mobil audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age43.2
Estimated audience size1,034,057
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Tchibo Mobil audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3925%
40-4928%
50+23%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Tchibo Mobil audience comes from Germany.

Worldwide audience distribution share by country for Tchibo Mobil
CountryShare
Germany95.4%
Austria1.9%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tchibo Mobil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tchibo Mobil customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.43×
02Schleswig-Holstein~50K1.35×
03Berlin~50K1.14×
04Niedersachsen~100K1.09×
05Bayern~200K1.04×
06Hessen~80K0.99×
07Baden-Württemberg~100K0.98×
08Brandenburg~30K0.97×
09Bremen~9K0.94×
10Sachsen~50K0.92×
11Nordrhein-Westfalen~200K0.91×
12Rheinland-Pfalz~50K0.89×
13Thüringen~20K0.88×
14Sachsen-Anhalt~20K0.87×
15Mecklenburg-Vorpommern~20K0.84×
16Saarland~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Tchibo Mobil, Germany
0.79×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tchibo Mobil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tchibo Mobil audience
#·InterestCategoryAffinity×
01Mobile virtual network operatorTechnology & Electronics143.76×
02Blau MobilfunkTechnology & Electronics69.41×
03İstanbul Başakşehir F.K.Sports58.48×
04LycamobileTechnology & Electronics53.27×
05SparhandyTechnology & Electronics28.45×
06CongstarTechnology & Electronics7.40×
07TchiboShopping6.04×
08CHECK24Business & Career3.92×
09NatureHome & Garden2.62×
10RTL TelevisionMovies & TV2.49×
11VacationsTravel & Leisure2.43×
12FamilyKids & Family2.25×
13DeichmannShopping2.05×
14Netto Marken-DiscountShopping2.02×
15Müller (company)Food & Beverages1.94×
16TagesschauMovies & TV1.90×
17TikTokInternet & Social Media1.84×
18Obi (store)Shopping1.84×
19REWEShopping1.69×
20GermanyTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tchibo Mobil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tchibo Mobil audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.73×
Need for SecurityCONSERVATISM1.50×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tchibo Mobil audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
Luxury OrientationPREMIUM0.81×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tchibo Mobil's target market in Germany?

Tchibo Mobil's target market in Germany covers an estimated 1,034,057 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tchibo Mobil customers?

55.6% of the Tchibo Mobil audience are female, 44.4% are male, with an average age of 43.2 years.

03

Which brands do Tchibo Mobil fans like most?

Tchibo Mobil fans show strongest brand affinity for Lycamobile (53.27×), Mobile virtual network operator (143.76×), and Sparhandy (28.45×) over the country average.

04

Where do Tchibo Mobil fans live in Germany?

Tchibo Mobil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tchibo Mobil fans also like?

Beyond Tchibo Mobil itself, the audience over-indexes on Mobile virtual network operator (143.76×), Sparhandy (28.45×), İstanbul Başakşehir F.K. (58.48×), and Tchibo (6.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

See Tchibo Mobil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tchibo Mobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →