RTL Television Audience in Germany

Demographics of RTL Television fans

Audience persona

The typical RTL Television fan in Germany is more female, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Commerzbank.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See RTL Television audiences in other countries

• RTL Television — United States
• RTL Television — United Kingdom
• RTL Television — France
• RTL Television — Italy
• RTL Television — Spain
• RTL Television — Brazil
• RTL Television — Japan
• RTL Television — South Korea
• RTL Television — India

More Movies & TV audiences in Germany

• ZDF (11,817,984)
• Sport1 (Netherlands) (11,468,333)
• Netflix (9,224,186)
• QVC (7,551,798)
• ARD Mediathek (7,212,360)

Frequently asked questions

How many fans does RTL Television have in Germany?

RTL Television has an estimated audience of 8,157,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of RTL Television fans?

62.7% of RTL Television fans are female, 37.3% are male, with an average age of 39.7 years.

Which brands do RTL Television fans like most?

RTL Television fans show strongest brand affinity for Commerzbank (4.58×), Bild (3.56×), and Aral AG (3.97×) over the country average.

Where do RTL Television fans live in Germany?

RTL Television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,780,993), Bayern (reach 978,867), and Baden-Württemberg (reach 836,395). These three regions account for the largest share of the active audience.

What other brands do RTL Television fans also like?

Beyond RTL Television itself, the audience over-indexes on Bild (3.56×), Aral AG (3.97×), Rossmann (3.75×), and Obi (store) (3.01×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for RTL Television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.