EBay Audience in Germany
EBay has an estimated audience of 17,873,395 people in Germany. 41.4% are female, 58.6% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, AutoScout24, Škoda Auto, Bonprix, Idealo.
The average EBay fan in Germany is 41.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, AutoScout24, Škoda Auto, with strongest over-indexing on Tagesschau (1.77× the country average). Demographically, the EBay audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Auctions
Demographics of EBay fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 41.4 |
| Estimated audience size | 17,873,395 |
Audience persona
The typical EBay fan in Germany is more male, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,929,091 | 1× |
| Bayern | 2,839,776 | 0.99× |
| Baden-Württemberg | 2,400,933 | 0.98× |
| Niedersachsen | 1,905,874 | 1.1× |
| Hessen | 1,144,733 | 0.84× |
| Sachsen | 1,000,578 | 1.14× |
| Rheinland-Pfalz | 988,800 | 1.1× |
| Schleswig-Holstein | 665,556 | 1.04× |
| Brandenburg | 615,382 | 1.11× |
| Sachsen-Anhalt | 564,718 | 1.22× |
| Berlin | 564,679 | 0.71× |
| Thüringen | 552,909 | 1.21× |
| Mecklenburg-Vorpommern | 369,172 | 1.08× |
| Hamburg | 280,564 | 0.69× |
| Saarland | 221,650 | 1.01× |
| Bremen | 116,928 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.77× | Movies & TV |
| AutoScout24 | 1.92× | Cars & Mobility |
| Škoda Auto | 1.61× | Cars & Mobility |
| Bonprix | 1.61× | Shopping |
| Idealo | 1.62× | Shopping |
| Wetter.de | 1.6× | Home & Garden |
| Hardware store | 1.58× | Home & Garden |
| Prime (film) | 3× | Movies & TV |
| QVC | 1.55× | Movies & TV |
| Electronic (band) | 2.74× | Music & Radio |
| Petrol engine | 1.53× | Cars & Mobility |
| Home shopping | 2.38× | Shopping |
| Ernsting's family | 1.57× | Shopping |
| BAUR | 1.83× | Shopping |
| Western Union | 1.55× | Business & Career |
| Drill | 1.62× | Home & Garden |
| Quoka | 1.83× | Shopping |
| toom Baumarkt | 1.64× | Shopping |
| Renault | 1.55× | Cars & Mobility |
| Amazon Fire TV | 1.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.53 |
| Indulgence | JOY | 1.12 |
| Need for Security | CONSERVATISM | 1.12 |
| Tradition | CONSERVATISM | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Community Orientation | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.6% |
| Italy | 7.0% |
See EBay audiences in other countries
More Auctions audiences in Germany
- Whatnot (303,470)
- Phillips (auctioneers) (303,067)
- Heritage Auctions (33,146)
- Artcurial (10,250)
- Millon (4,904)
Frequently asked questions
How many fans does EBay have in Germany?
EBay has an estimated audience of 17,873,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of EBay fans?
41.4% of EBay fans are female, 58.6% are male, with an average age of 41.4 years.
Which brands do EBay fans like most?
EBay fans show strongest brand affinity for Tagesschau (1.77×), AutoScout24 (1.92×), and Škoda Auto (1.61×) over the country average.
Where do EBay fans live in Germany?
EBay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,929,091), Bayern (reach 2,839,776), and Baden-Württemberg (reach 2,400,933). These three regions account for the largest share of the active audience.
What other brands do EBay fans also like?
Beyond EBay itself, the audience over-indexes on AutoScout24 (1.92×), Škoda Auto (1.61×), Bonprix (1.61×), and Idealo (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.