Rascasse Audience Intelligence

Phillips (auctioneers) Target Market in Germany

A data profile of the people who buy, follow and care about Phillips (auctioneers) in Germany — modelled from more than twelve digital signal sources. Phillips (auctioneers) has an estimated audience of 1,530,585 people in Germany.

#2among Auctions in Germany#555among Brand in Germany#159in Shopping

The average Phillips (auctioneers) fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include David Hockney, Freddie Highmore, Jeff Koons, with strongest over-indexing on David Hockney (108.53× the country average).

Demographically, the Phillips (auctioneers) audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Phillips (auctioneers) fan in Germany is more male, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for David Hockney.

Category: Shopping · Type: Brand · Subtype: Auctions

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phillips (auctioneers) profile in Germany.

Audience size
1.5M
in Germany
Gender
43.3%♀
56.7% male
Age
39.1
average years
Country rank
#4382
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Phillips (auctioneers)

43.3% are female, 56.7% are male, average age 39.1.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Phillips (auctioneers) audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age39.1
Estimated audience size1,530,585
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Phillips (auctioneers) audience in Germany
Age bracketShare%
16-1926%
20-2913%
30-3917%
40-4921%
50+23%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Phillips (auctioneers) audience comes from Germany.

Worldwide audience distribution share by country for Phillips (auctioneers)
CountryShare
Germany25.7%
India9.5%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phillips (auctioneers) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Phillips (auctioneers) customers by region in Germany
#RegionReachAffinity×
01Brandenburg~10K1.25×
02Mecklenburg-Vorpommern~7K1.17×
03Nordrhein-Westfalen~80K1.16×
04Sachsen-Anhalt~9K1.12×
05Bayern~50K1.07×
06Thüringen~8K1.03×
07Hamburg~7K1.01×
08Niedersachsen~30K0.98×
09Sachsen~10K0.98×
10Berlin~10K0.95×
11Baden-Württemberg~40K0.93×
12Schleswig-Holstein~10K0.93×
13Hessen~20K0.90×
14Rheinland-Pfalz~10K0.90×
15Saarland~3K0.88×
16Bremen~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Phillips (auctioneers), Germany
0.77×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phillips (auctioneers) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phillips (auctioneers) audience
#·InterestCategoryAffinity×
01Jeff KoonsArts & Culture137.70×
02Palais de TokyoArts & Culture131.97×
03National Gallery of ArtArts & Culture124.40×
04Hauser & WirthArts & Culture120.61×
05David HockneyArts & Culture108.53×
06Affordable Art FairArts & Culture101.14×
07Damien HirstArts & Culture100.54×
08Frieze Art FairArts & Culture89.94×
09Helmut NewtonArts & Culture85.91×
10Pebble Beach Golf LinksSports83.93×
11Centre Georges PompidouArts & Culture78.60×
12Freddie HighmoreMovies & TV65.02×
13Zaha HadidArts & Culture58.08×
14River cruiseTravel & Leisure56.66×
15Gagosian GalleryArts & Culture54.70×
16Christie'sBusiness & Career39.41×
17Glashütte OriginalFashion & Accessoires32.80×
18Art BaselArts & Culture26.37×
19Kat DenningsMovies & TV20.00×
20CadillacCars & Mobility17.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phillips (auctioneers) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phillips (auctioneers) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM6.01×
Career OrientationPOWER4.09×
Luxury OrientationPREMIUM2.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phillips (auctioneers) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.55×
Pet OwnershipJOY0.70×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Phillips (auctioneers)'s target market in Germany?

Phillips (auctioneers)'s target market in Germany covers an estimated 1,530,585 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Phillips (auctioneers) customers?

43.3% of the Phillips (auctioneers) audience are female, 56.7% are male, with an average age of 39.1 years.

03

Which brands do Phillips (auctioneers) fans like most?

Phillips (auctioneers) fans show strongest brand affinity for David Hockney (108.53×), Freddie Highmore (65.02×), and Jeff Koons (137.7×) over the country average.

04

Where do Phillips (auctioneers) fans live in Germany?

Phillips (auctioneers) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Phillips (auctioneers) fans also like?

Beyond Phillips (auctioneers) itself, the audience over-indexes on Freddie Highmore (65.02×), Jeff Koons (137.7×), Frieze Art Fair (89.94×), and Hauser & Wirth (120.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Auctions audiences in Germany

See Phillips (auctioneers) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Phillips (auctioneers). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →