Phillips (auctioneers) Audience in Germany
Phillips (auctioneers) has an estimated audience of 303,067 people in Germany. 43.3% are female, 56.7% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Calf raises, Hana, Hawaii, Fakty TVN, Mount Arafat, MK.
The average Phillips (auctioneers) fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Calf raises, Hana, Hawaii, Fakty TVN, with strongest over-indexing on Calf raises (96.49× the country average). Demographically, the Phillips (auctioneers) audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Auctions
Demographics of Phillips (auctioneers) fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 39.1 |
| Estimated audience size | 303,067 |
Audience persona
The typical Phillips (auctioneers) fan in Germany is more male, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Calf raises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,698 | 1.26× |
| Bayern | 57,584 | 1.18× |
| Baden-Württemberg | 36,984 | 0.89× |
| Niedersachsen | 30,067 | 1.02× |
| Hessen | 22,710 | 0.98× |
| Berlin | 16,435 | 1.21× |
| Sachsen | 14,359 | 0.97× |
| Rheinland-Pfalz | 13,000 | 0.86× |
| Brandenburg | 11,381 | 1.21× |
| Schleswig-Holstein | 10,029 | 0.92× |
| Sachsen-Anhalt | 7,369 | 0.94× |
| Thüringen | 7,104 | 0.92× |
| Hamburg | 7,098 | 1.04× |
| Mecklenburg-Vorpommern | 6,504 | 1.12× |
| Saarland | 2,883 | 0.77× |
| Bremen | 1,803 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calf raises | 96.49× | Sports |
| Hana, Hawaii | 56.68× | Travel & Leisure |
| Fakty TVN | 39.16× | Movies & TV |
| Mount Arafat | 41.67× | Travel & Leisure |
| MK | 8.36× | Music & Radio |
| Jaspal | 39.74× | Fashion & Accessoires |
| Goes | 1.51× | Travel & Leisure |
| Stay at Home Mum | 20× | Kids & Family |
| Nijmegen | 10.82× | Travel & Leisure |
| Artistic inspiration | 1.58× | Arts & Culture |
| Gil Ofarim | 1.54× | Music & Radio |
| Progressive rock | 1.71× | Music & Radio |
| Ivy Lab | 16.03× | |
| Caprivi Strip | 9.58× | |
| Going the Distance | 16.71× | Movies & TV |
| Wolverine (comics) | 4.71× | Literature |
| Nurse education | 1.98× | Kids & Family |
| Kassav' | 33.12× | Music & Radio |
| Kashan | 19.64× | Travel & Leisure |
| Natural rubber | 1.62× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.24 |
| Quality Awareness | PREMIUM | 2.54 |
| Luxury Orientation | PREMIUM | 2.4 |
| Early Adopter Mentality | POWER | 2.33 |
| Sustainability | BALANCE | 2.25 |
| Career Orientation | POWER | 2.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Germany | 12.6% |
| United Kingdom | 8.5% |
See Phillips (auctioneers) audiences in other countries
- Phillips (auctioneers) — United States
- Phillips (auctioneers) — United Kingdom
- Phillips (auctioneers) — France
- Phillips (auctioneers) — Italy
- Phillips (auctioneers) — Spain
- Phillips (auctioneers) — Brazil
- Phillips (auctioneers) — Japan
- Phillips (auctioneers) — South Korea
- Phillips (auctioneers) — India
More Auctions audiences in Germany
- EBay (17,873,395)
- Whatnot (303,470)
- Heritage Auctions (33,146)
- Artcurial (10,250)
- Millon (4,904)
Frequently asked questions
How many fans does Phillips (auctioneers) have in Germany?
Phillips (auctioneers) has an estimated audience of 303,067 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Phillips (auctioneers) fans?
43.3% of Phillips (auctioneers) fans are female, 56.7% are male, with an average age of 39.1 years.
Which brands do Phillips (auctioneers) fans like most?
Phillips (auctioneers) fans show strongest brand affinity for Calf raises (96.49×), Hana, Hawaii (56.68×), and Fakty TVN (39.16×) over the country average.
Where do Phillips (auctioneers) fans live in Germany?
Phillips (auctioneers) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,698), Bayern (reach 57,584), and Baden-Württemberg (reach 36,984). These three regions account for the largest share of the active audience.
What other brands do Phillips (auctioneers) fans also like?
Beyond Phillips (auctioneers) itself, the audience over-indexes on Hana, Hawaii (56.68×), Fakty TVN (39.16×), Mount Arafat (41.67×), and MK (8.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Phillips (auctioneers). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.