Rascasse Audience Intelligence

Gagosian Gallery Audience in Germany

A data profile of the people who buy, follow and care about Gagosian Gallery in Germany — modelled from more than twelve digital signal sources. Gagosian Gallery has an estimated audience of 452,591 people in Germany.

#22among Museum in Germany#1096among POI in Germany#146in Arts & Culture

The average Gagosian Gallery fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Phillips (auctioneers), Christie's, Tate Modern, with strongest over-indexing on Phillips (auctioneers) (54.7× the country average).

Demographically, the Gagosian Gallery audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gagosian Gallery fan in Germany is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Phillips (auctioneers).

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gagosian Gallery profile in Germany.

Audience size
453K
in Germany
Gender
64.6%♀
35.4% male
Age
36.3
average years
Country rank
#12700
POI in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gagosian Gallery fans

64.6% are female, 35.4% are male, average age 36.3.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Gagosian Gallery audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age36.3
Estimated audience size452,591
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Gagosian Gallery audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Gagosian Gallery audience comes from Germany.

Worldwide audience distribution share by country for Gagosian Gallery
CountryShare
United States23.8%
Japan9.2%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gagosian Gallery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gagosian Gallery fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.66×
02Hamburg~10K1.05×
03Bremen~4K1.04×
04Sachsen-Anhalt~10K1.03×
05Saarland~6K1.03×
06Thüringen~10K1.02×
07Brandenburg~10K1.00×
08Mecklenburg-Vorpommern~8K0.98×
09Schleswig-Holstein~20K0.97×
10Rheinland-Pfalz~20K0.96×
11Sachsen~20K0.96×
12Hessen~30K0.93×
13Niedersachsen~40K0.92×
14Bayern~70K0.91×
15Baden-Württemberg~50K0.89×
16Nordrhein-Westfalen~90K0.87×
Fig. 06

Affinity by region

Affinity by region — Gagosian Gallery, Germany
0.87×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gagosian Gallery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gagosian Gallery audience
#·InterestCategoryAffinity×
01Phillips (auctioneers)Shopping54.70×
02Whitney Museum of American ArtArts & Culture50.08×
03ArtsyArts & Culture46.66×
04Frieze Art FairArts & Culture44.52×
05Venice BiennaleMovies & TV43.12×
06Solomon R. Guggenheim MuseumArts & Culture37.91×
07Christie'sBusiness & Career37.27×
08Tate ModernArts & Culture35.22×
09Sotheby'sBusiness & Career29.44×
10Saatchi GalleryArts & Culture28.22×
11Metropolitan Museum of ArtArts & Culture24.77×
12Art BaselArts & Culture22.67×
13Art auctionArts & Culture17.19×
14Museum of Modern ArtArts & Culture15.15×
15Art CollectingArts & Culture13.38×
16Adventure parkKids & Family12.84×
17VillageTravel & Leisure10.99×
18Contemporary artArts & Culture8.82×
19Art exhibitionArts & Culture5.86×
20TagesschauMovies & TV4.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gagosian Gallery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gagosian Gallery audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.06×
Urban LifestyleOPEN2.71×
MindfulnessBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gagosian Gallery audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.60×
Convenience OrientationPREMIUM0.78×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gagosian Gallery have in Germany?

Gagosian Gallery has an estimated audience of 452,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gagosian Gallery fans?

64.6% of Gagosian Gallery fans are female, 35.4% are male, with an average age of 36.3 years.

03

Which brands do Gagosian Gallery fans like most?

Gagosian Gallery fans show strongest brand affinity for Phillips (auctioneers) (54.7×), Christie's (37.27×), and Tate Modern (35.22×) over the country average.

04

Where do Gagosian Gallery fans live in Germany?

Gagosian Gallery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Gagosian Gallery fans also like?

Beyond Gagosian Gallery itself, the audience over-indexes on Christie's (37.27×), Tate Modern (35.22×), Saatchi Gallery (28.22×), and Contemporary art (8.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gagosian Gallery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gagosian Gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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