Gagosian Gallery Audience in Germany
Gagosian Gallery has an estimated audience of 452,591 people in Germany. 64.6% are female, 35.4% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Christie's, Phillips (auctioneers), Tate Modern, Saatchi Gallery, Contemporary art.
The average Gagosian Gallery fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Christie's, Phillips (auctioneers), Tate Modern, with strongest over-indexing on Christie's (37.27× the country average). Demographically, the Gagosian Gallery audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Gagosian Gallery fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 36.3 |
| Estimated audience size | 452,591 |
Audience persona
The typical Gagosian Gallery fan in Germany is more female, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Christie's.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,535 | 0.68× |
| Bayern | 51,541 | 0.71× |
| Berlin | 49,930 | 2.47× |
| Baden-Württemberg | 26,095 | 0.42× |
| Hessen | 24,319 | 0.71× |
| Hamburg | 15,300 | 1.5× |
| Rheinland-Pfalz | 14,164 | 0.62× |
| Niedersachsen | 14,060 | 0.32× |
| Brandenburg | 13,722 | 0.98× |
| Sachsen | 13,352 | 0.6× |
| Thüringen | 12,704 | 1.1× |
| Sachsen-Anhalt | 12,338 | 1.05× |
| Schleswig-Holstein | 12,131 | 0.75× |
| Saarland | 8,630 | 1.55× |
| Bremen | 7,410 | 1.91× |
| Mecklenburg-Vorpommern | 5,426 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christie's | 37.27× | Business & Career |
| Phillips (auctioneers) | 54.7× | Shopping |
| Tate Modern | 35.22× | Arts & Culture |
| Saatchi Gallery | 28.22× | Arts & Culture |
| Contemporary art | 8.82× | Arts & Culture |
| Frieze Art Fair | 44.52× | Arts & Culture |
| Metropolitan Museum of Art | 24.77× | Arts & Culture |
| Art Basel | 22.67× | Arts & Culture |
| Whitney Museum of American Art | 50.08× | Arts & Culture |
| Tagesschau | 4.21× | Movies & TV |
| Solomon R. Guggenheim Museum | 37.91× | Arts & Culture |
| Museum of Modern Art | 15.15× | Arts & Culture |
| Sotheby's | 29.44× | Business & Career |
| Venice Biennale | 43.12× | Movies & TV |
| Artsy | 46.66× | Arts & Culture |
| Village | 10.99× | Travel & Leisure |
| Art Collecting | 13.38× | Arts & Culture |
| Art auction | 17.19× | Arts & Culture |
| Adventure park | 12.84× | Kids & Family |
| Art exhibition | 5.86× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.5 |
| Design Affinity | PREMIUM | 3.49 |
| Urban Lifestyle | OPEN | 2.94 |
| Sustainability | BALANCE | 2.55 |
| DIY Mentality | THRILL | 2.52 |
| Early Adopter Mentality | POWER | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 9.2% |
| United Kingdom | 9.1% |
See Gagosian Gallery audiences in other countries
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
Frequently asked questions
How many fans does Gagosian Gallery have in Germany?
Gagosian Gallery has an estimated audience of 452,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gagosian Gallery fans?
64.6% of Gagosian Gallery fans are female, 35.4% are male, with an average age of 36.3 years.
Which brands do Gagosian Gallery fans like most?
Gagosian Gallery fans show strongest brand affinity for Christie's (37.27×), Phillips (auctioneers) (54.7×), and Tate Modern (35.22×) over the country average.
Where do Gagosian Gallery fans live in Germany?
Gagosian Gallery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,535), Bayern (reach 51,541), and Berlin (reach 49,930). These three regions account for the largest share of the active audience.
What other brands do Gagosian Gallery fans also like?
Beyond Gagosian Gallery itself, the audience over-indexes on Phillips (auctioneers) (54.7×), Tate Modern (35.22×), Saatchi Gallery (28.22×), and Contemporary art (8.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gagosian Gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.