Rascasse Audience Intelligence

Hamburger Kunsthalle Audience in Germany

A data profile of the people who buy, follow and care about Hamburger Kunsthalle in Germany — modelled from more than twelve digital signal sources. Hamburger Kunsthalle has an estimated audience of 1,881,873 people in Germany.

#2among Museum in Germany#225among POI in Germany#48in Arts & Culture

The average Hamburger Kunsthalle fan in Germany is 40.2 years old, more female, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Schleswig-Holstein, Niedersachsen.

Top brand affinities include Tagesschau, Museum, Art museum, with strongest over-indexing on Tagesschau (2.11× the country average).

Demographically, the Hamburger Kunsthalle audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hamburger Kunsthalle fan in Germany is more female, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamburger Kunsthalle profile in Germany.

Audience size
1.9M
in Germany
Gender
55.2%♀
44.8% male
Age
40.2
average years
Country rank
#3575
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamburger Kunsthalle fans

55.2% are female, 44.8% are male, average age 40.2.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Hamburger Kunsthalle audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age40.2
Estimated audience size1,881,873
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Hamburger Kunsthalle audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3921%
40-4923%
50+21%
Fig. 04

Worldwide distribution

92.0%

of the worldwide Hamburger Kunsthalle audience comes from Germany.

Worldwide audience distribution share by country for Hamburger Kunsthalle
CountryShare
Germany92.0%
Denmark0.9%
Netherlands0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamburger Kunsthalle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hamburger Kunsthalle fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~500K12.05×
02Schleswig-Holstein~100K1.57×
03Bremen~10K0.63×
04Niedersachsen~90K0.50×
05Saarland~8K0.34×
06Mecklenburg-Vorpommern~10K0.28×
07Berlin~20K0.26×
08Thüringen~9K0.20×
09Sachsen-Anhalt~9K0.19×
10Brandenburg~9K0.17×
11Hessen~20K0.13×
12Rheinland-Pfalz~10K0.13×
13Sachsen~10K0.13×
14Nordrhein-Westfalen~50K0.12×
15Bayern~30K0.09×
16Baden-Württemberg~20K0.09×
Fig. 06

Affinity by region

Affinity by region — Hamburger Kunsthalle, Germany
0.09×1.00×12.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamburger Kunsthalle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamburger Kunsthalle audience
#·InterestCategoryAffinity×
01Video editingTechnology & Electronics3.90×
02ExhibitionArts & Culture3.83×
03Art museumArts & Culture3.44×
04MuseumArts & Culture3.19×
05Abstract artArts & Culture2.63×
06VolunteeringPolitics & Society2.51×
07Oil paintingArts & Culture2.49×
08Millie Bobby BrownMovies & TV2.28×
09Contemporary artArts & Culture2.23×
10TagesschauMovies & TV2.11×
11FocusNews2.01×
12CrochetHome & Garden1.94×
13BooksellingLiterature1.93×
14HugendubelShopping1.91×
15French BulldogPets & Animals1.90×
16Modern artArts & Culture1.76×
17VacationsTravel & Leisure1.69×
18SupermanMovies & TV1.66×
19NatureHome & Garden1.65×
20TransfermarktSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamburger Kunsthalle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamburger Kunsthalle audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.41×
Quality AwarenessPREMIUM1.33×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamburger Kunsthalle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
Sports ActivityPOWER0.95×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamburger Kunsthalle have in Germany?

Hamburger Kunsthalle has an estimated audience of 1,881,873 people in Germany, concentrated in Hamburg and Schleswig-Holstein.

02

What is the gender split and age of Hamburger Kunsthalle fans?

55.2% of Hamburger Kunsthalle fans are female, 44.8% are male, with an average age of 40.2 years.

03

Which brands do Hamburger Kunsthalle fans like most?

Hamburger Kunsthalle fans show strongest brand affinity for Tagesschau (2.11×), Museum (3.19×), and Art museum (3.44×) over the country average.

04

Where do Hamburger Kunsthalle fans live in Germany?

Hamburger Kunsthalle fans in Germany are most concentrated in Hamburg (reach ~500K), Schleswig-Holstein (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hamburger Kunsthalle fans also like?

Beyond Hamburger Kunsthalle itself, the audience over-indexes on Museum (3.19×), Art museum (3.44×), Nature (1.65×), and Volunteering (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Hamburger Kunsthalle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hamburger Kunsthalle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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