Rascasse Audience Intelligence

Städel Museum Audience in Germany

A data profile of the people who buy, follow and care about Städel Museum in Germany — modelled from more than twelve digital signal sources. Städel Museum has an estimated audience of 1,666,615 people in Germany.

#4among Museum in Germany#261among POI in Germany#51in Arts & Culture

The average Städel Museum fan in Germany is 39.3 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tagesschau, Contemporary art, Museum, with strongest over-indexing on Tagesschau (2.17× the country average).

Demographically, the Städel Museum audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Städel Museum fan in Germany is balanced, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Städel Museum profile in Germany.

Audience size
1.7M
in Germany
Gender
54.8%♀
45.2% male
Age
39.3
average years
Country rank
#4024
POI in Germany
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Städel Museum fans

54.8% are female, 45.2% are male, average age 39.3.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Städel Museum audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age39.3
Estimated audience size1,666,615
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Städel Museum audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

89.5%

of the worldwide Städel Museum audience comes from Germany.

Worldwide audience distribution share by country for Städel Museum
CountryShare
Germany89.5%
United States2.2%
Netherlands1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Städel Museum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Städel Museum fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1M11.57×
02Rheinland-Pfalz~70K0.91×
03Bremen~10K0.91×
04Saarland~20K0.88×
05Sachsen-Anhalt~30K0.85×
06Mecklenburg-Vorpommern~30K0.85×
07Thüringen~30K0.84×
08Brandenburg~40K0.83×
09Schleswig-Holstein~50K0.82×
10Sachsen~60K0.79×
11Hamburg~30K0.79×
12Niedersachsen~100K0.64×
13Berlin~40K0.63×
14Baden-Württemberg~100K0.55×
15Bayern~100K0.48×
16Nordrhein-Westfalen~100K0.43×
Fig. 06

Affinity by region

Affinity by region — Städel Museum, Germany
0.43×1.00×11.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Städel Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Städel Museum audience
#·InterestCategoryAffinity×
01Video editingTechnology & Electronics3.95×
02Abstract artArts & Culture3.27×
03Art museumArts & Culture3.22×
04Oil paintingArts & Culture3.10×
05Contemporary artArts & Culture2.83×
06Watercolor paintingArts & Culture2.73×
07MuseumArts & Culture2.51×
08Robert RedfordMovies & TV2.47×
09Art exhibitionArts & Culture2.43×
10Modern artArts & Culture2.41×
11Digital artArts & Culture2.40×
12VolunteeringPolitics & Society2.33×
13TagesschauMovies & TV2.17×
14HugendubelShopping1.97×
15FocusNews1.97×
16French BulldogPets & Animals1.87×
17FrankfurtTravel & Leisure1.75×
18TransfermarktSports1.65×
19SupermanMovies & TV1.59×
20LivemusicMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Städel Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Städel Museum audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
Quality AwarenessPREMIUM1.40×
Urban LifestyleOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Städel Museum audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.92×
Price SensitivityPREMIUM0.95×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Städel Museum have in Germany?

Städel Museum has an estimated audience of 1,666,615 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Städel Museum fans?

54.8% of Städel Museum fans are female, 45.2% are male, with an average age of 39.3 years.

03

Which brands do Städel Museum fans like most?

Städel Museum fans show strongest brand affinity for Tagesschau (2.17×), Contemporary art (2.83×), and Museum (2.51×) over the country average.

04

Where do Städel Museum fans live in Germany?

Städel Museum fans in Germany are most concentrated in Hessen (reach ~1M), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Städel Museum fans also like?

Beyond Städel Museum itself, the audience over-indexes on Contemporary art (2.83×), Museum (2.51×), Art museum (3.22×), and Modern art (2.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Städel Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Städel Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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