Art museum Audience in Germany
Art museum has an estimated audience of 4,677,281 people in Germany. 55.9% are female, 44.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Art exhibition, Modern art, Abstract art, Contemporary art, Oil painting.
The average Art museum fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Art exhibition, Modern art, Abstract art, with strongest over-indexing on Art exhibition (5.27× the country average). Demographically, the Art museum audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint · Subtype: Museum
Demographics of Art museum fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.6 |
| Estimated audience size | 4,677,281 |
Audience persona
The typical Art museum fan in Germany is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Art exhibition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,157,181 | 2.11× |
| Baden-Württemberg | 1,071,725 | 1.68× |
| Bayern | 713,042 | 0.95× |
| Berlin | 614,762 | 2.94× |
| Niedersachsen | 514,463 | 1.13× |
| Hessen | 320,866 | 0.9× |
| Rheinland-Pfalz | 256,250 | 1.09× |
| Sachsen | 191,446 | 0.83× |
| Schleswig-Holstein | 148,979 | 0.89× |
| Hamburg | 129,391 | 1.22× |
| Sachsen-Anhalt | 117,406 | 0.97× |
| Brandenburg | 93,606 | 0.65× |
| Thüringen | 75,272 | 0.63× |
| Mecklenburg-Vorpommern | 58,911 | 0.66× |
| Bremen | 33,113 | 0.83× |
| Saarland | 26,437 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 5.27× | Arts & Culture |
| Modern art | 4.12× | Arts & Culture |
| Abstract art | 5.64× | Arts & Culture |
| Contemporary art | 3.49× | Arts & Culture |
| Oil painting | 4.86× | Arts & Culture |
| Paint | 4.36× | Home & Garden |
| DeviantArt | 5.66× | Internet & Social Media |
| Museum | 2.95× | Arts & Culture |
| Handmade Crafts | 3.76× | Kids & Family |
| Digital illustration | 4.01× | Arts & Culture |
| Landscape design | 3.14× | Business & Career |
| Acrylic paint | 6.27× | Arts & Culture |
| Pomeranian (dog) | 2.97× | Pets & Animals |
| Kitten | 2.49× | Pets & Animals |
| Gift shop | 2.79× | Home & Garden |
| Museum of Modern Art | 5.33× | Arts & Culture |
| Maltese (dog) | 2.86× | Pets & Animals |
| Home construction | 2.18× | Home & Garden |
| Watercolor painting | 3.42× | Arts & Culture |
| Illustration | 2.64× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Sustainability | BALANCE | 1.69 |
| DIY Mentality | THRILL | 1.51 |
| Design Affinity | PREMIUM | 1.51 |
| Tradition | CONSERVATISM | 1.47 |
| Sports Activity | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.0% |
| Japan | 6.8% |
See Art museum audiences in other countries
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
Frequently asked questions
How many fans does Art museum have in Germany?
Art museum has an estimated audience of 4,677,281 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Art museum fans?
55.9% of Art museum fans are female, 44.1% are male, with an average age of 38.6 years.
Which brands do Art museum fans like most?
Art museum fans show strongest brand affinity for Art exhibition (5.27×), Modern art (4.12×), and Abstract art (5.64×) over the country average.
Where do Art museum fans live in Germany?
Art museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,157,181), Baden-Württemberg (reach 1,071,725), and Bayern (reach 713,042). These three regions account for the largest share of the active audience.
What other brands do Art museum fans also like?
Beyond Art museum itself, the audience over-indexes on Modern art (4.12×), Abstract art (5.64×), Contemporary art (3.49×), and Oil painting (4.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.