Pomeranian (dog) Audience in Germany
Pomeranian (dog) has an estimated audience of 5,634,881 people in Germany. 64.6% are female, 35.4% are male, average age 37.9. Top brand affinities: Fressnapf, Pet store, Pet food, Dog grooming, Do it yourself (DIY).
Top brand affinities include Fressnapf, Pet store, Pet food, with strongest over-indexing on Fressnapf (9.49× the country average). Demographically, the Pomeranian (dog) audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Sports Activity.
Category: Pets & Animals · Type: Topic
Demographics of Pomeranian (dog) fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.9 |
| Estimated audience size | 5,634,881 |
Audience persona
The typical Pomeranian (dog) fan in Germany is more female, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for Fressnapf.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 9.49× | Shopping |
| Pet store | 7.96× | Pets & Animals |
| Pet food | 5.59× | Pets & Animals |
| Dog grooming | 9.33× | Pets & Animals |
| Do it yourself (DIY) | 2.93× | Home & Garden |
| Etsy | 4.54× | Fashion & Accessoires |
| Vegetable Gardening | 8.02× | Food & Beverages |
| Ryanair | 3.14× | Travel & Leisure |
| Livemusic | 3.83× | Music & Radio |
| Art exhibition | 4.55× | Arts & Culture |
| Google News | 4.72× | News |
| Harry Potter | 1.86× | Movies & TV |
| Art Collecting | 7.6× | Arts & Culture |
| Natural foods | 4.17× | Food & Beverages |
| Local food | 3.12× | Food & Beverages |
| Arnold Schwarzenegger | 5.89× | Movies & TV |
| Pet sitting | 3.61× | Pets & Animals |
| Property finder | 3.44× | Home & Garden |
| Minecraft | 5.24× | Games |
| Batman | 2.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.39 |
| Sports Activity | POWER | 1.99 |
| Sustainability | BALANCE | 1.82 |
| Urban Lifestyle | OPEN | 1.64 |
| DIY Mentality | THRILL | 1.53 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 18.0% |
| Germany | 5.9% |
See Pomeranian (dog) audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pomeranian (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.