Dua Lipa Audience in Germany
Dua Lipa has an estimated audience of 1,936,215 people in Germany. 62.7% are female, 37.3% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Whataburger, Fantasy Earth: Zero, Progressive rock, Home Office, Liberace.
The average Dua Lipa fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Whataburger, Fantasy Earth: Zero, Progressive rock, with strongest over-indexing on Whataburger (15.4× the country average). Demographically, the Dua Lipa audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dua Lipa fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 29.3 |
| Estimated audience size | 1,936,215 |
Audience persona
The typical Dua Lipa fan in Germany is more female, around 29.3 years old, with strong Sustainability tendencies and a notable affinity for Whataburger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 483,762 | 1.14× |
| Bayern | 353,635 | 1.14× |
| Baden-Württemberg | 289,236 | 1.09× |
| Niedersachsen | 183,376 | 0.98× |
| Hessen | 166,466 | 1.13× |
| Berlin | 131,805 | 1.52× |
| Sachsen | 89,559 | 0.94× |
| Rheinland-Pfalz | 89,292 | 0.92× |
| Schleswig-Holstein | 65,009 | 0.94× |
| Brandenburg | 58,482 | 0.97× |
| Hamburg | 53,438 | 1.22× |
| Sachsen-Anhalt | 39,476 | 0.79× |
| Thüringen | 37,409 | 0.76× |
| Mecklenburg-Vorpommern | 27,437 | 0.74× |
| Saarland | 19,642 | 0.83× |
| Bremen | 14,804 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 15.4× | Food & Beverages |
| Fantasy Earth: Zero | 16.03× | Games |
| Progressive rock | 2.11× | Music & Radio |
| Home Office | 1.5× | Business & Career |
| Liberace | 6.98× | Music & Radio |
| Handmade Gifts | 2.3× | Kids & Family |
| N'Golo Kanté | 5.59× | Sports |
| Commercial mortgage | 2.02× | Business & Career |
| Mothercare | 1.86× | Kids & Family |
| myDealZ | 2.57× | Shopping |
| Bank account | 2.38× | Business & Career |
| Home Delivery | 2.2× | Food & Beverages |
| Samer Ismail | 24.9× | Movies & TV |
| Guy Fieri | 7.61× | Movies & TV |
| Information sensitivity | 3.41× | Technology & Electronics |
| Cachorro | 2.25× | Pets & Animals |
| Queercore | 9.24× | Music & Radio |
| Phil Campbell (musician) | 3.12× | Music & Radio |
| Japanese domestic market | 2.79× | Politics & Society |
| Radio Fantasy | 7.94× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.84 |
| Price Sensitivity | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Creativity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.16 |
| Individualism | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 6.3% |
| Brazil | 6.3% |
See Dua Lipa audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Dua Lipa have in Germany?
Dua Lipa has an estimated audience of 1,936,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dua Lipa fans?
62.7% of Dua Lipa fans are female, 37.3% are male, with an average age of 29.3 years.
Which brands do Dua Lipa fans like most?
Dua Lipa fans show strongest brand affinity for Whataburger (15.4×), Fantasy Earth: Zero (16.03×), and Progressive rock (2.11×) over the country average.
Where do Dua Lipa fans live in Germany?
Dua Lipa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 483,762), Bayern (reach 353,635), and Baden-Württemberg (reach 289,236). These three regions account for the largest share of the active audience.
What other brands do Dua Lipa fans also like?
Beyond Dua Lipa itself, the audience over-indexes on Fantasy Earth: Zero (16.03×), Progressive rock (2.11×), Home Office (1.5×), and Liberace (6.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dua Lipa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.