Rascasse Audience Intelligence

Dua Lipa Audience in Germany

A data profile of the people who buy, follow and care about Dua Lipa in Germany — modelled from more than twelve digital signal sources. Dua Lipa has an estimated audience of 2,067,701 people in Germany.

#9among Singer-songwriter in Germany#267among Person in Germany#266in Music & Radio

The average Dua Lipa fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Reddit, TK Maxx, Harry Styles, with strongest over-indexing on Reddit (22.92× the country average).

Demographically, the Dua Lipa audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Social Media Usage, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dua Lipa fan in Germany is more female, around 29.3 years old, with strong Social Media Usage tendencies and a notable affinity for Reddit.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dua Lipa profile in Germany.

Audience size
2.1M
in Germany
Gender
62.7%♀
37.3% male
Age
29.3
average years
Country rank
#3250
Person in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dua Lipa fans

62.7% are female, 37.3% are male, average age 29.3.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Dua Lipa audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age29.3
Estimated audience size2,067,701
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Dua Lipa audience in Germany
Age bracketShare%
16-1951%
20-2920%
30-3912%
40-4910%
50+7%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Dua Lipa audience comes from Germany.

Worldwide audience distribution share by country for Dua Lipa
CountryShare
United States20.6%
Italy7.6%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dua Lipa audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dua Lipa fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.45×
02Hamburg~50K1.22×
03Hessen~200K1.15×
04Nordrhein-Westfalen~500K1.13×
05Bayern~400K1.13×
06Baden-Württemberg~300K1.09×
07Niedersachsen~200K0.96×
08Bremen~20K0.95×
09Schleswig-Holstein~70K0.94×
10Brandenburg~60K0.94×
11Sachsen~90K0.93×
12Rheinland-Pfalz~90K0.92×
13Saarland~20K0.86×
14Sachsen-Anhalt~40K0.78×
15Thüringen~40K0.78×
16Mecklenburg-Vorpommern~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Dua Lipa, Germany
0.78×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dua Lipa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dua Lipa audience
#·InterestCategoryAffinity×
01Hot FuzzMovies & TV67.83×
02Lauryn HillMusic & Radio59.74×
03HalseyMusic & Radio46.66×
04Harry StylesMusic & Radio42.53×
05Girl powerPolitics & Society40.30×
06Nelson MandelaPolitics & Society38.06×
07Inglourious BasterdsMovies & TV34.17×
08Comedy clubMovies & TV29.17×
09Shōnen mangaLiterature25.54×
10Deutsch lernenBusiness & Career25.44×
11Keanu ReevesMovies & TV24.61×
12RedditInternet & Social Media22.92×
13Tottenham Hotspur F.C.Sports21.74×
14Ligue 1Sports20.19×
15TK MaxxShopping20.00×
16Inter MilanSports17.54×
17SupermanMovies & TV16.00×
18SnapchatInternet & Social Media15.37×
19TagesschauMovies & TV8.40×
20TikTokInternet & Social Media7.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dua Lipa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dua Lipa audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY4.84×
IndividualismJOY4.58×
MindfulnessBALANCE3.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dua Lipa audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
SpiritualityBALANCE0.84×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dua Lipa have in Germany?

Dua Lipa has an estimated audience of 2,067,701 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dua Lipa fans?

62.7% of Dua Lipa fans are female, 37.3% are male, with an average age of 29.3 years.

03

Which brands do Dua Lipa fans like most?

Dua Lipa fans show strongest brand affinity for Reddit (22.92×), TK Maxx (20×), and Harry Styles (42.53×) over the country average.

04

Where do Dua Lipa fans live in Germany?

Dua Lipa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dua Lipa fans also like?

Beyond Dua Lipa itself, the audience over-indexes on TK Maxx (20×), Harry Styles (42.53×), Deutsch lernen (25.44×), and Superman (16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Dua Lipa audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dua Lipa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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