Dua Lipa Audience in Germany
Dua Lipa has an estimated audience of 1,936,215 people in Germany. 62.7% are female, 37.3% are male, average age 29.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Meghan Trainor, Hailee Steinfeld, Sabrina Carpenter, Top Channel, Lindsay Lohan.
The average Dua Lipa fan in Germany is 29.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Meghan Trainor, Hailee Steinfeld, Sabrina Carpenter, with strongest over-indexing on Meghan Trainor (28.92× the country average). Demographically, the Dua Lipa audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dua Lipa fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 29.3 |
| Estimated audience size | 1,936,215 |
Audience persona
The typical Dua Lipa fan in Germany is more female, around 29.3 years old, with strong Sustainability tendencies and a notable affinity for Meghan Trainor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 483,762 | 1.14× |
| Bayern | 353,635 | 1.14× |
| Baden-Württemberg | 289,236 | 1.09× |
| Niedersachsen | 183,376 | 0.98× |
| Hessen | 166,466 | 1.13× |
| Berlin | 131,805 | 1.52× |
| Sachsen | 89,559 | 0.94× |
| Rheinland-Pfalz | 89,292 | 0.92× |
| Schleswig-Holstein | 65,009 | 0.94× |
| Brandenburg | 58,482 | 0.97× |
| Hamburg | 53,438 | 1.22× |
| Sachsen-Anhalt | 39,476 | 0.79× |
| Thüringen | 37,409 | 0.76× |
| Mecklenburg-Vorpommern | 27,437 | 0.74× |
| Saarland | 19,642 | 0.83× |
| Bremen | 14,804 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meghan Trainor | 28.92× | Music & Radio |
| Hailee Steinfeld | 18.35× | Movies & TV |
| Sabrina Carpenter | 9.08× | Music & Radio |
| Top Channel | 24.9× | Movies & TV |
| Lindsay Lohan | 12.62× | Movies & TV |
| Mariah Carey | 10.45× | Music & Radio |
| Zendaya | 9.32× | Movies & TV |
| Ariana Grande | 6.25× | Music & Radio |
| Zayn Malik | 16.03× | Music & Radio |
| Halsey | 16.56× | Music & Radio |
| Marvin Gaye | 17.64× | Music & Radio |
| Noah Cyrus | 18.47× | Music & Radio |
| Charli XCX | 12.79× | Music & Radio |
| Lily Allen | 13.1× | Music & Radio |
| Lieferando.de | 2.33× | Food & Beverages |
| H&M | 2.07× | Shopping |
| Adriana Lima | 7.69× | Fashion & Accessoires |
| Breuninger | 2.56× | Fashion & Accessoires |
| Primark | 2.38× | Shopping |
| Spiegel Online | 1.73× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.84 |
| Price Sensitivity | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Creativity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.16 |
| Individualism | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 6.3% |
| Brazil | 6.3% |
See Dua Lipa audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Dua Lipa have in Germany?
Dua Lipa has an estimated audience of 1,936,215 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dua Lipa fans?
62.7% of Dua Lipa fans are female, 37.3% are male, with an average age of 29.3 years.
Which brands do Dua Lipa fans like most?
Dua Lipa fans show strongest brand affinity for Meghan Trainor (28.92×), Hailee Steinfeld (18.35×), and Sabrina Carpenter (9.08×) over the country average.
Where do Dua Lipa fans live in Germany?
Dua Lipa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 483,762), Bayern (reach 353,635), and Baden-Württemberg (reach 289,236). These three regions account for the largest share of the active audience.
What other brands do Dua Lipa fans also like?
Beyond Dua Lipa itself, the audience over-indexes on Hailee Steinfeld (18.35×), Sabrina Carpenter (9.08×), Top Channel (24.9×), and Lindsay Lohan (12.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dua Lipa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.