Ligue 1 Audience in Germany
Ligue 1 has an estimated audience of 3,117,675 people in Germany. 33.1% are female, 66.9% are male, average age 32.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Conforama, Thilo Kehrer, La Liga, Liga F, France Football.
The average Ligue 1 fan in Germany is 32.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Conforama, Thilo Kehrer, La Liga, with strongest over-indexing on Conforama (188.29× the country average). Demographically, the Ligue 1 audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Ligue 1 fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 32.0 |
| Estimated audience size | 3,117,675 |
Audience persona
The typical Ligue 1 fan in Germany is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Conforama.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 726,625 | 1.07× |
| Baden-Württemberg | 678,238 | 1.59× |
| Bayern | 673,903 | 1.34× |
| Hessen | 300,891 | 1.27× |
| Niedersachsen | 281,565 | 0.93× |
| Rheinland-Pfalz | 218,643 | 1.4× |
| Berlin | 123,775 | 0.89× |
| Sachsen | 105,528 | 0.69× |
| Schleswig-Holstein | 89,582 | 0.8× |
| Saarland | 65,889 | 1.72× |
| Thüringen | 63,869 | 0.8× |
| Brandenburg | 60,573 | 0.63× |
| Hamburg | 60,115 | 0.85× |
| Sachsen-Anhalt | 53,439 | 0.66× |
| Mecklenburg-Vorpommern | 33,973 | 0.57× |
| Bremen | 20,912 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Conforama | 188.29× | Home & Garden |
| Thilo Kehrer | 90.01× | Sports |
| La Liga | 10.81× | Sports |
| Liga F | 133.22× | Sports |
| France Football | 49.35× | Sports |
| Borussia Dortmund | 3.58× | Sports |
| Vincent Kompany | 15.25× | Sports |
| FIFA World Cup | 4.27× | Sports |
| Cricbuzz | 23.9× | Sports |
| RB Leipzig | 6.79× | Sports |
| Holstein Kiel | 10.77× | Sports |
| Sportingbet | 23.86× | Sports |
| UEFA Champions League | 4.06× | Sports |
| FIFA Club World Cup | 13.63× | Sports |
| Olympique Lyonnais | 24.58× | Sports |
| Western Union | 7.53× | Business & Career |
| SV Werder Bremen | 4.41× | Sports |
| Tipico | 5.91× | Games |
| Harry Kane | 8.77× | Sports |
| 2. Bundesliga | 4.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Convenience Orientation | PREMIUM | 1.27 |
| Risk Appetite | THRILL | 1.23 |
| Sports Activity | POWER | 1.13 |
| Social Media Usage | JOY | 1.1 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 13.8% |
| Indonesia | 10.4% |
| Italy | 8.0% |
See Ligue 1 audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Ligue 1 have in Germany?
Ligue 1 has an estimated audience of 3,117,675 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Ligue 1 fans?
33.1% of Ligue 1 fans are female, 66.9% are male, with an average age of 32.0 years.
Which brands do Ligue 1 fans like most?
Ligue 1 fans show strongest brand affinity for Conforama (188.29×), Thilo Kehrer (90.01×), and La Liga (10.81×) over the country average.
Where do Ligue 1 fans live in Germany?
Ligue 1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 726,625), Baden-Württemberg (reach 678,238), and Bayern (reach 673,903). These three regions account for the largest share of the active audience.
What other brands do Ligue 1 fans also like?
Beyond Ligue 1 itself, the audience over-indexes on Thilo Kehrer (90.01×), La Liga (10.81×), Liga F (133.22×), and France Football (49.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ligue 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.