A data profile of the people who buy, follow and care about Ligue 1 in Brazil — modelled from more than twelve digital signal sources. Ligue 1 has an estimated audience of 3,498,653 people in Brazil.
The average Ligue 1 fan in Brazil is 34.8 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Endrick, Sofascore, with strongest over-indexing on Seleção Brasileira (17.2× the country average).
Demographically, the Ligue 1 audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Ligue 1 fan in Brazil is more male, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Ligue 1 profile in Brazil.
39.7% are female, 60.3% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 34.8 |
| Estimated audience size | 3,498,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
Where the Ligue 1 audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~80K | 1.37× | |
| 02 | Amapá | ~20K | 1.35× | |
| 03 | Maranhão | ~100K | 1.32× | |
| 04 | Pará | ~100K | 1.25× | |
| 05 | Piauí | ~60K | 1.20× | |
| 06 | Bahia | ~300K | 1.11× | |
| 07 | Rio Grande do Norte | ~60K | 1.09× | |
| 08 | Rio Grande do Sul | ~200K | 1.07× | |
| 09 | Acre | ~10K | 1.06× | |
| 10 | Paraíba | ~70K | 1.03× | |
| 11 | Ceará | ~200K | 1.01× | |
| 12 | Roraima | ~10K | 1.00× | |
| 13 | Rio de Janeiro | ~300K | 0.99× | |
| 14 | Tocantins | ~20K | 0.98× | |
| 15 | Rondônia | ~30K | 0.96× | |
| 16 | Minas Gerais | ~300K | 0.95× | |
| 17 | Pernambuco | ~100K | 0.91× | |
| 18 | Santa Catarina | ~100K | 0.90× | |
| 19 | Mato Grosso | ~60K | 0.90× | |
| 20 | Mato Grosso do Sul | ~50K | 0.90× | |
| 21 | Espírito Santo | ~60K | 0.88× | |
| 22 | Goiás | ~100K | 0.87× | |
| 23 | Paraná | ~200K | 0.81× | |
| 24 | Federal District | ~50K | 0.81× | |
| 25 | Alagoas | ~40K | 0.80× | |
| 26 | São Paulo | ~700K | 0.79× | |
| 27 | Sergipe | ~20K | 0.67× |
The strongest cross-interests of the Ligue 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Davide Ancelotti | Sports | 37.33× | ||
| 02 | Alexsandro | Sports | 37.33× | ||
| 03 | Julio Enciso | Sports | 33.31× | ||
| 04 | Dante | Sports | 33.02× | ||
| 05 | Endrick | Sports | 28.61× | ||
| 06 | 2. Bundesliga | Sports | 27.23× | ||
| 07 | Sofascore | Sports | 18.71× | ||
| 08 | Seleção Brasileira | Sports | 17.20× | ||
| 09 | Arsenal F.C. | Sports | 13.18× | ||
| 10 | FIFA Club World Cup | Sports | 11.16× | ||
| 11 | Bundesliga | Sports | 10.19× | ||
| 12 | Superman (TV series) | Movies & TV | 9.38× | ||
| 13 | Manchester City F.C. | Sports | 8.27× | ||
| 14 | Meu Timão | Sports | 8.11× | ||
| 15 | Memphis Depay | Sports | 6.67× | ||
| 16 | Copa do Brasil | Sports | 6.34× | ||
| 17 | Serie A | Sports | 5.94× | ||
| 18 | Sportingbet | Sports | 5.42× | ||
| 19 | Real Madrid C.F. | Sports | 5.12× | ||
| 20 | Paris Saint-Germain | Sports | 4.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.89× | |
| Career Orientation | POWER | 1.48× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Extroversion | THRILL | 0.65× |
Ligue 1 has an estimated audience of 3,498,653 people in Brazil, concentrated in São Paulo and Minas Gerais.
39.7% of Ligue 1 fans are female, 60.3% are male, with an average age of 34.8 years.
Ligue 1 fans show strongest brand affinity for Seleção Brasileira (17.2×), Endrick (28.61×), and Sofascore (18.71×) over the country average.
Ligue 1 fans in Brazil are most concentrated in São Paulo (reach ~700K), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ligue 1 itself, the audience over-indexes on Endrick (28.61×), Sofascore (18.71×), Davide Ancelotti (37.33×), and Real Madrid C.F. (5.12×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ligue 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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