Manchester City F.C. Audience in Brazil
Manchester City F.C. has an estimated audience of 10,600,212 people in Brazil. 31.4% are female, 68.6% are male, average age 33.2. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Seleção Brasileira, Sofascore, Carlo Ancelotti, Paris Saint-Germain, Memphis Depay.
The average Manchester City F.C. fan in Brazil is 33.2 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Seleção Brasileira, Sofascore, Carlo Ancelotti, with strongest over-indexing on Seleção Brasileira (6.35× the country average). Demographically, the Manchester City F.C. audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Manchester City F.C. fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 33.2 |
| Estimated audience size | 10,600,212 |
Audience persona
The typical Manchester City F.C. fan in Brazil is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seleção Brasileira.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,105,620 | 0.76× |
| Minas Gerais | 1,058,528 | 0.97× |
| Rio de Janeiro | 971,890 | 0.98× |
| Bahia | 796,355 | 1.14× |
| Rio Grande do Sul | 478,928 | 0.77× |
| Paraná | 466,843 | 0.72× |
| Ceará | 453,946 | 0.98× |
| Pernambuco | 450,115 | 0.93× |
| Pará | 406,434 | 1.17× |
| Maranhão | 405,292 | 1.53× |
| Goiás | 369,865 | 0.91× |
| Santa Catarina | 350,639 | 0.72× |
| Amazonas | 246,139 | 1.34× |
| Espírito Santo | 233,844 | 1.06× |
| Paraíba | 224,275 | 1.05× |
| Piauí | 196,586 | 1.34× |
| Mato Grosso | 189,716 | 0.95× |
| Rio Grande do Norte | 172,221 | 0.97× |
| Alagoas | 156,213 | 1.01× |
| Mato Grosso do Sul | 140,816 | 0.91× |
| Federal District | 132,108 | 0.75× |
| Sergipe | 95,805 | 0.87× |
| Rondônia | 87,396 | 0.99× |
| Tocantins | 71,716 | 1.02× |
| Acre | 42,566 | 1.15× |
| Amapá | 36,616 | 0.97× |
| Roraima | 31,019 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Seleção Brasileira | 6.35× | Sports |
| Sofascore | 9.17× | Sports |
| Carlo Ancelotti | 15.95× | Sports |
| Paris Saint-Germain | 5.53× | Sports |
| Memphis Depay | 8.62× | Sports |
| Serie A | 5.78× | Sports |
| Copa do Brasil | 6.08× | Sports |
| FC Bayern Munich | 6.17× | Sports |
| Betano | 2.75× | Games |
| Bundesliga | 8.61× | Sports |
| Serie B | 6.59× | Sports |
| Real Madrid C.F. | 2.81× | Sports |
| Arsenal F.C. | 8.15× | Sports |
| Telegram | 5.64× | Internet & Social Media |
| RB Leipzig | 14.9× | Sports |
| Neymar | 3.23× | Sports |
| Sociedade Esportiva Palmeiras | 1.96× | Sports |
| Sportingbet | 5.01× | Sports |
| Premier League | 4.51× | Sports |
| Fortaleza Esporte Clube | 3.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.41 |
| Patriotism | CONSERVATISM | 1.37 |
| Community Orientation | OPEN | 1.19 |
| Risk Appetite | THRILL | 1.19 |
| Social Media Usage | JOY | 1.1 |
| Convenience Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 9.2% |
| United States | 7.2% |
| Brazil | 6.8% |
See Manchester City F.C. audiences in other countries
- Manchester City F.C. — Germany
- Manchester City F.C. — United States
- Manchester City F.C. — United Kingdom
- Manchester City F.C. — France
- Manchester City F.C. — Italy
- Manchester City F.C. — Spain
- Manchester City F.C. — Japan
- Manchester City F.C. — South Korea
- Manchester City F.C. — India
- Manchester City F.C. — Canada
- Manchester City F.C. — Mexico
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does Manchester City F.C. have in Brazil?
Manchester City F.C. has an estimated audience of 10,600,212 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Manchester City F.C. fans?
31.4% of Manchester City F.C. fans are female, 68.6% are male, with an average age of 33.2 years.
Which brands do Manchester City F.C. fans like most?
Manchester City F.C. fans show strongest brand affinity for Seleção Brasileira (6.35×), Sofascore (9.17×), and Carlo Ancelotti (15.95×) over the country average.
Where do Manchester City F.C. fans live in Brazil?
Manchester City F.C. fans in Brazil are most concentrated in São Paulo (reach 2,105,620), Minas Gerais (reach 1,058,528), and Rio de Janeiro (reach 971,890). These three regions account for the largest share of the active audience.
What other brands do Manchester City F.C. fans also like?
Beyond Manchester City F.C. itself, the audience over-indexes on Sofascore (9.17×), Carlo Ancelotti (15.95×), Paris Saint-Germain (5.53×), and Memphis Depay (8.62×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.