A data profile of the people who buy, follow and care about Manchester City F.C. in Brazil — modelled from more than twelve digital signal sources. Manchester City F.C. has an estimated audience of 9,600,756 people in Brazil.
The average Manchester City F.C. fan in Brazil is 33.2 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Sofascore, Carlo Ancelotti, with strongest over-indexing on Seleção Brasileira (6.35× the country average).
Demographically, the Manchester City F.C. audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Manchester City F.C. fan in Brazil is more male, around 33.2 years old, with strong Community Orientation tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Manchester City F.C. profile in Brazil.
31.4% are female, 68.6% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 33.2 |
| Estimated audience size | 9,600,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Manchester City F.C. audience comes from Brazil.
| Country | Share |
|---|---|
| United Kingdom | 9.9% |
| United States | 7.4% |
| Brazil | 5.9% |
Where the Manchester City F.C. audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~400K | 1.53× | |
| 02 | Amazonas | ~200K | 1.34× | |
| 03 | Piauí | ~200K | 1.33× | |
| 04 | Pará | ~400K | 1.17× | |
| 05 | Acre | ~40K | 1.15× | |
| 06 | Bahia | ~800K | 1.14× | |
| 07 | Espírito Santo | ~200K | 1.06× | |
| 08 | Paraíba | ~200K | 1.05× | |
| 09 | Roraima | ~30K | 1.04× | |
| 10 | Tocantins | ~70K | 1.02× | |
| 11 | Alagoas | ~200K | 1.01× | |
| 12 | Rondônia | ~90K | 0.99× | |
| 13 | Rio de Janeiro | ~1M | 0.98× | |
| 14 | Ceará | ~500K | 0.98× | |
| 15 | Minas Gerais | ~1M | 0.97× | |
| 16 | Rio Grande do Norte | ~200K | 0.97× | |
| 17 | Amapá | ~40K | 0.97× | |
| 18 | Mato Grosso | ~200K | 0.95× | |
| 19 | Pernambuco | ~500K | 0.93× | |
| 20 | Goiás | ~400K | 0.91× | |
| 21 | Mato Grosso do Sul | ~100K | 0.91× | |
| 22 | Sergipe | ~100K | 0.87× | |
| 23 | Rio Grande do Sul | ~500K | 0.77× | |
| 24 | São Paulo | ~2M | 0.76× | |
| 25 | Federal District | ~100K | 0.75× | |
| 26 | Paraná | ~500K | 0.72× | |
| 27 | Santa Catarina | ~400K | 0.72× |
The strongest cross-interests of the Manchester City F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jesse Lingard | Sports | 19.26× | ||
| 02 | Carlo Ancelotti | Sports | 15.95× | ||
| 03 | Casemiro | Sports | 11.47× | ||
| 04 | Sofascore | Sports | 9.17× | ||
| 05 | Memphis Depay | Sports | 8.62× | ||
| 06 | Bundesliga | Sports | 8.61× | ||
| 07 | Arsenal F.C. | Sports | 8.15× | ||
| 08 | Endrick | Sports | 6.99× | ||
| 09 | Serie B | Sports | 6.59× | ||
| 10 | Seleção Brasileira | Sports | 6.35× | ||
| 11 | Copa do Brasil | Sports | 6.08× | ||
| 12 | Serie A | Sports | 5.78× | ||
| 13 | Telegram | Internet & Social Media | 5.64× | ||
| 14 | Paris Saint-Germain | Sports | 5.53× | ||
| 15 | Sportingbet | Sports | 5.01× | ||
| 16 | Premier League | Sports | 4.51× | ||
| 17 | Neymar | Sports | 3.23× | ||
| 18 | Real Madrid C.F. | Sports | 2.81× | ||
| 19 | Betano | Games | 2.75× | ||
| 20 | Sociedade Esportiva Palmeiras | Sports | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Patriotism | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.70× | |
| Creativity | OPEN | 0.73× | |
| Sustainability | BALANCE | 0.75× |
Manchester City F.C. has an estimated audience of 9,600,756 people in Brazil, concentrated in São Paulo and Minas Gerais.
31.4% of Manchester City F.C. fans are female, 68.6% are male, with an average age of 33.2 years.
Manchester City F.C. fans show strongest brand affinity for Seleção Brasileira (6.35×), Sofascore (9.17×), and Carlo Ancelotti (15.95×) over the country average.
Manchester City F.C. fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Manchester City F.C. itself, the audience over-indexes on Sofascore (9.17×), Carlo Ancelotti (15.95×), Memphis Depay (8.62×), and Paris Saint-Germain (5.53×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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