FC Bayern Munich Audience in United States

FC Bayern Munich logo

FC Bayern Munich has an estimated audience of 20,584,962 people in United States. 29.0% are female, 71.0% are male, average age 30.4. Top regions: California, Florida, Texas. Top brand affinities: Manchester City F.C., UEFA Europa League, FIFA World Cup, Borussia Dortmund, Manchester United F.C..

The average FC Bayern Munich fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Manchester City F.C., UEFA Europa League, FIFA World Cup, with strongest over-indexing on Manchester City F.C. (21.48× the country average). Demographically, the FC Bayern Munich audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of FC Bayern Munich fans

Demographic split for FC Bayern Munich audience in United States
MetricValue
Female29.0%
Male71.0%
Average age30.4
Estimated audience size20,584,962

Audience persona

The typical FC Bayern Munich fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Manchester City F.C..

Top regions in United States

Top regions ranked by reach for FC Bayern Munich in United States
RegionReachAffinity
California3,748,0831.66×
Florida2,586,0621.86×
Texas2,466,3981.39×
New York2,099,2951.82×
Illinois1,057,2771.54×
New Jersey1,040,7611.99×
Georgia836,3411.32×
North Carolina778,7521.26×
Virginia778,2461.55×
Maryland774,5802.19×
Pennsylvania690,9101×
Massachusetts619,4271.53×
Ohio550,7480.87×
Arizona528,2421.26×
Michigan446,3300.83×
Washington438,9881.06×
Indiana395,5131.05×
Tennessee375,1360.91×
Colorado328,6071.01×
Connecticut291,5041.41×
Missouri251,6330.76×
Minnesota250,2440.85×
South Carolina246,5230.8×
Nevada240,4861.21×
Kentucky239,6170.93×
Wisconsin229,7860.74×
Alabama210,3240.73×
Oregon193,4870.82×
Louisiana192,9690.73×
Iowa166,8650.98×
Utah155,1900.84×
Oklahoma149,0320.65×
Kansas140,0950.86×
Arkansas107,0640.63×
Washington, District of Columbia102,0791.65×
Nebraska99,8370.97×
Rhode Island82,5891.26×
Mississippi70,7040.42×
New Mexico70,0230.68×
Idaho62,7890.61×
Delaware62,4731.1×
Maine54,7110.74×
New Hampshire51,3900.63×
Hawaii45,8120.52×
West Virginia36,5900.38×
Vermont27,5330.76×
South Dakota25,1400.53×
Montana21,5830.38×
North Dakota19,5670.46×
Alaska19,3330.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FC Bayern Munich audience
BrandAffinityCategory
Manchester City F.C.21.48×Sports
UEFA Europa League17.19×Sports
FIFA World Cup5.75×Sports
Borussia Dortmund24.53×Sports
Manchester United F.C.9.18×Sports
A.C. Milan14.25×Sports
Premier League8.56×Sports
Music2.45×Business & Career
Tottenham Hotspur F.C.16.24×Sports
Fitness and wellness2.52×Sports
Arsenal F.C.12.71×Sports
Live events2.59×Music & Radio
Cricbuzz19.48×Sports
Bundesliga13×Sports
Chelsea F.C.10.43×Sports
Liverpool F.C.10.33×Sports
Ligue 117.78×Sports
Family and relationships2.3×Kids & Family
Juventus F.C.11.01×Sports
Paris Saint-Germain10.28×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FC Bayern Munich audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
Early Adopter MentalityPOWER1.57
PatriotismCONSERVATISM1.33
Sports ActivityPOWER1.27
Design AffinityPREMIUM1.26
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for FC Bayern Munich
CountryShare
Germany9.1%
United States7.8%
United Kingdom5.2%

See FC Bayern Munich audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does FC Bayern Munich have in United States?

FC Bayern Munich has an estimated audience of 20,584,962 people in United States, concentrated in California and Florida.

What is the gender split and age of FC Bayern Munich fans?

29.0% of FC Bayern Munich fans are female, 71.0% are male, with an average age of 30.4 years.

Which brands do FC Bayern Munich fans like most?

FC Bayern Munich fans show strongest brand affinity for Manchester City F.C. (21.48×), UEFA Europa League (17.19×), and FIFA World Cup (5.75×) over the country average.

Where do FC Bayern Munich fans live in United States?

FC Bayern Munich fans in United States are most concentrated in California (reach 3,748,083), Florida (reach 2,586,062), and Texas (reach 2,466,398). These three regions account for the largest share of the active audience.

What other brands do FC Bayern Munich fans also like?

Beyond FC Bayern Munich itself, the audience over-indexes on UEFA Europa League (17.19×), FIFA World Cup (5.75×), Borussia Dortmund (24.53×), and Manchester United F.C. (9.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FC Bayern Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.