Rascasse Audience Intelligence

FC Bayern Munich Audience in United States

A data profile of the people who buy, follow and care about FC Bayern Munich in United States — modelled from more than twelve digital signal sources. FC Bayern Munich has an estimated audience of 7,064,956 people in United States.

#21among Soccer in United States#107among Team in United States#400in Sports

The average FC Bayern Munich fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Manchester City F.C., FIFA World Cup, UEFA Europa League, with strongest over-indexing on Manchester City F.C. (21.48× the country average).

Demographically, the FC Bayern Munich audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FC Bayern Munich fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Manchester City F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Bayern Munich profile in United States.

Audience size
7.1M
in United States
Gender
29.0%♀
71.0% male
Age
30.4
average years
Country rank
#4972
Team in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Bayern Munich fans

29.0% are female, 71.0% are male, average age 30.4.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for FC Bayern Munich audience in United States
MetricValue
Female29.0%
Male71.0%
Average age30.4
Estimated audience size7,064,956
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the FC Bayern Munich audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

5.8%

of the worldwide FC Bayern Munich audience comes from United States.

Worldwide audience distribution share by country for FC Bayern Munich
CountryShare
Germany27.3%
United States5.8%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Bayern Munich audience in United States is strongest.

Fig. 05

Top regions by affinity

FC Bayern Munich fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M2.24×
02New Jersey~400K2.12×
03Maryland~200K2.05×
04New York~700K1.79×
05Washington, District of Columbia~30K1.61×
06Massachusetts~200K1.57×
07California~1M1.52×
08Virginia~200K1.48×
09Connecticut~100K1.44×
10Illinois~300K1.43×
11Georgia~300K1.35×
12Texas~800K1.33×
13Rhode Island~30K1.32×
14North Carolina~300K1.22×
15Nevada~80K1.22×
16Arizona~200K1.16×
17Delaware~20K1.13×
18Indiana~100K1.06×
19Washington~100K1.02×
20Iowa~60K0.99×
21Colorado~100K0.98×
22Nebraska~30K0.98×
23Pennsylvania~200K0.95×
24Tennessee~100K0.92×
25Kentucky~80K0.92×
26Utah~50K0.89×
27South Carolina~90K0.87×
28Kansas~50K0.87×
29Ohio~200K0.84×
30Minnesota~80K0.82×
31Vermont~10K0.82×
32Oregon~60K0.80×
33Michigan~100K0.78×
34Missouri~80K0.76×
35Maine~20K0.75×
36Wisconsin~80K0.74×
37Louisiana~60K0.71×
38Alabama~70K0.70×
39New Mexico~20K0.68×
40Arkansas~40K0.66×
41New Hampshire~20K0.66×
42Oklahoma~50K0.65×
43Idaho~20K0.64×
44South Dakota~9K0.59×
45North Dakota~8K0.54×
46Hawaii~20K0.53×
47Alaska~7K0.49×
48Mississippi~30K0.47×
49West Virginia~10K0.44×
50Montana~8K0.42×
Fig. 06

Affinity by region

Affinity by region — FC Bayern Munich, United States
0.42×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Bayern Munich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Bayern Munich audience
#·InterestCategoryAffinity×
01Borussia DortmundSports24.53×
02Manchester City F.C.Sports21.48×
03CricbuzzSports19.48×
04Ligue 1Sports17.78×
05UEFA Europa LeagueSports17.19×
06Tottenham Hotspur F.C.Sports16.24×
07A.C. MilanSports14.25×
08Erling HaalandSports14.13×
09BundesligaSports13.00×
10Arsenal F.C.Sports12.71×
11Chelsea F.C.Sports10.43×
12Liverpool F.C.Sports10.33×
13Manchester United F.C.Sports9.18×
14Premier LeagueSports8.56×
15FIFA World CupSports5.75×
16FIFA World Cup 2026Sports3.13×
17Live eventsMusic & Radio2.59×
18Fitness and wellnessSports2.52×
19MusicBusiness & Career2.45×
20Family and relationshipsKids & Family2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Bayern Munich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC Bayern Munich audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
IndulgenceJOY1.44×
MindfulnessBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC Bayern Munich audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.44×
DIY MentalityTHRILL0.45×
IndividualismJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC Bayern Munich have in United States?

FC Bayern Munich has an estimated audience of 7,064,956 people in United States, concentrated in California and Florida.

02

What is the gender split and age of FC Bayern Munich fans?

29.0% of FC Bayern Munich fans are female, 71.0% are male, with an average age of 30.4 years.

03

Which brands do FC Bayern Munich fans like most?

FC Bayern Munich fans show strongest brand affinity for Manchester City F.C. (21.48×), FIFA World Cup (5.75×), and UEFA Europa League (17.19×) over the country average.

04

Where do FC Bayern Munich fans live in United States?

FC Bayern Munich fans in United States are most concentrated in California (reach ~1M), Florida (reach ~1M), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do FC Bayern Munich fans also like?

Beyond FC Bayern Munich itself, the audience over-indexes on FIFA World Cup (5.75×), UEFA Europa League (17.19×), FIFA World Cup 2026 (3.13×), and Borussia Dortmund (24.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See FC Bayern Munich audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FC Bayern Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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