A data profile of the people who buy, follow and care about Copa do Brasil in Brazil — modelled from more than twelve digital signal sources. Copa do Brasil has an estimated audience of 12,481,642 people in Brazil.
The average Copa do Brasil fan in Brazil is 36.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Seleção Brasileira, Esporte Clube Bahia, Memphis Depay, with strongest over-indexing on Seleção Brasileira (6.28× the country average).
Demographically, the Copa do Brasil audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Copa do Brasil fan in Brazil is more male, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Copa do Brasil profile in Brazil.
38.3% are female, 61.7% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 36.3 |
| Estimated audience size | 12,481,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 16% |
Where the Copa do Brasil audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~1.5M | 1.32× | |
| 02 | Santa Catarina | ~700K | 1.23× | |
| 03 | Bahia | ~1M | 1.19× | |
| 04 | Alagoas | ~200K | 1.15× | |
| 05 | Rondônia | ~100K | 1.15× | |
| 06 | Goiás | ~500K | 1.10× | |
| 07 | Pará | ~400K | 1.10× | |
| 08 | Paraná | ~800K | 1.09× | |
| 09 | Piauí | ~200K | 1.07× | |
| 10 | Paraíba | ~300K | 1.05× | |
| 11 | Tocantins | ~80K | 1.04× | |
| 12 | Rio Grande do Sul | ~700K | 1.03× | |
| 13 | Espírito Santo | ~300K | 1.03× | |
| 14 | Mato Grosso do Sul | ~200K | 1.03× | |
| 15 | Mato Grosso | ~200K | 1.02× | |
| 16 | Rio Grande do Norte | ~200K | 1.02× | |
| 17 | Ceará | ~500K | 0.97× | |
| 18 | Maranhão | ~300K | 0.95× | |
| 19 | Amazonas | ~200K | 0.90× | |
| 20 | Amapá | ~40K | 0.87× | |
| 21 | São Paulo | ~2.5M | 0.83× | |
| 22 | Rio de Janeiro | ~900K | 0.83× | |
| 23 | Federal District | ~200K | 0.83× | |
| 24 | Sergipe | ~100K | 0.83× | |
| 25 | Acre | ~30K | 0.81× | |
| 26 | Roraima | ~30K | 0.81× | |
| 27 | Pernambuco | ~400K | 0.77× |
The strongest cross-interests of the Copa do Brasil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Memphis Depay | Sports | 6.32× | ||
| 02 | Seleção Brasileira | Sports | 6.28× | ||
| 03 | Campeonato Brasileiro Série D | Sports | 6.01× | ||
| 04 | Botafogo Futebol Clube (PB) | Sports | 4.92× | ||
| 05 | Esporte Clube Bahia | Sports | 4.77× | ||
| 06 | Ceará Sporting Club | Sports | 3.17× | ||
| 07 | Endrick | Sports | 3.17× | ||
| 08 | Serie A | Sports | 3.05× | ||
| 09 | Botafogo de Futebol e Regatas | Sports | 2.89× | ||
| 10 | Sofascore | Sports | 2.59× | ||
| 11 | Fortaleza Esporte Clube | Sports | 2.25× | ||
| 12 | Sport Club Internacional | Sports | 2.18× | ||
| 13 | Real Madrid C.F. | Sports | 2.02× | ||
| 14 | Esporte Clube Vitória | Sports | 2.01× | ||
| 15 | Clube Atlético Mineiro | Sports | 1.97× | ||
| 16 | Santos FC | Sports | 1.77× | ||
| 17 | Cruzeiro Esporte Clube | Sports | 1.74× | ||
| 18 | FIFA World Cup | Sports | 1.73× | ||
| 19 | CR Vasco da Gama | Sports | 1.67× | ||
| 20 | Betano | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Family Orientation | CONSERVATISM | 0.94× | |
| Urban Lifestyle | OPEN | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.62× | |
| Design Affinity | PREMIUM | 0.66× | |
| Tradition | CONSERVATISM | 0.70× |
Copa do Brasil has an estimated audience of 12,481,642 people in Brazil, concentrated in São Paulo and Minas Gerais.
38.3% of Copa do Brasil fans are female, 61.7% are male, with an average age of 36.3 years.
Copa do Brasil fans show strongest brand affinity for Seleção Brasileira (6.28×), Esporte Clube Bahia (4.77×), and Memphis Depay (6.32×) over the country average.
Copa do Brasil fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1.5M), and Bahia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Copa do Brasil itself, the audience over-indexes on Esporte Clube Bahia (4.77×), Memphis Depay (6.32×), Real Madrid C.F. (2.02×), and Botafogo de Futebol e Regatas (2.89×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Copa do Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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