Copa do Brasil Audience in Brazil
Copa do Brasil has an estimated audience of 12,210,819 people in Brazil. 38.3% are female, 61.7% are male, average age 36.3. Top regions: São Paulo, Minas Gerais, Bahia. Top brand affinities: Seleção Brasileira, Esporte Clube Bahia, Memphis Depay, Real Madrid C.F., Botafogo de Futebol e Regatas.
The average Copa do Brasil fan in Brazil is 36.3 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia. Top brand affinities include Seleção Brasileira, Esporte Clube Bahia, Memphis Depay, with strongest over-indexing on Seleção Brasileira (6.28× the country average). Demographically, the Copa do Brasil audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Spirituality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Copa do Brasil fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 36.3 |
| Estimated audience size | 12,210,819 |
Audience persona
The typical Copa do Brasil fan in Brazil is more male, around 36.3 years old, with strong Spirituality tendencies and a notable affinity for Seleção Brasileira.
Copa do Brasil fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~2.5M | 0.83× |
| Minas Gerais | ~1.5M | 1.32× |
| Bahia | ~1M | 1.19× |
| Rio de Janeiro | ~900K | 0.83× |
| Paraná | ~800K | 1.09× |
| Rio Grande do Sul | ~700K | 1.03× |
| Santa Catarina | ~700K | 1.23× |
| Ceará | ~500K | 0.97× |
| Goiás | ~500K | 1.1× |
| Pará | ~400K | 1.1× |
| Pernambuco | ~400K | 0.77× |
| Maranhão | ~300K | 0.95× |
| Espírito Santo | ~300K | 1.03× |
| Paraíba | ~300K | 1.05× |
| Mato Grosso | ~200K | 1.02× |
| Rio Grande do Norte | ~200K | 1.02× |
| Alagoas | ~200K | 1.15× |
| Amazonas | ~200K | 0.9× |
| Mato Grosso do Sul | ~200K | 1.03× |
| Piauí | ~200K | 1.07× |
| Federal District | ~200K | 0.83× |
| Rondônia | ~100K | 1.15× |
| Sergipe | ~100K | 0.83× |
| Tocantins | ~80K | 1.04× |
| Amapá | ~40K | 0.87× |
| Acre | ~30K | 0.81× |
| Roraima | ~30K | 0.81× |
Top brand affinities of Copa do Brasil fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Seleção Brasileira | 6.28× | Sports |
| Esporte Clube Bahia | 4.77× | Sports |
| Memphis Depay | 6.32× | Sports |
| Real Madrid C.F. | 2.02× | Sports |
| Botafogo de Futebol e Regatas | 2.89× | Sports |
| Santos FC | 1.77× | Sports |
| Betano | 1.57× | Games |
| Sport Club Internacional | 2.18× | Sports |
| Serie A | 3.05× | Sports |
| Cruzeiro Esporte Clube | 1.74× | Sports |
| Ceará Sporting Club | 3.17× | Sports |
| River Plate | 4.49× | Sports |
| Fortaleza Esporte Clube | 2.25× | Sports |
| Clube Atlético Mineiro | 1.97× | Sports |
| Esporte Clube Vitória | 2.01× | Sports |
| Botafogo Futebol Clube (PB) | 4.92× | Sports |
| CR Vasco da Gama | 1.67× | Sports |
| Carlo Ancelotti | 4.9× | Sports |
| Sofascore | 2.59× | Sports |
| Manchester City F.C. | 2.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 0.96 |
| Family Orientation | CONSERVATISM | 0.94 |
| Urban Lifestyle | OPEN | 0.93 |
| Career Orientation | POWER | 0.92 |
| Risk Appetite | THRILL | 0.89 |
| Early Adopter Mentality | POWER | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 89.7% |
| Japan | 1.4% |
| Italy | 1.2% |
See Copa do Brasil audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does Copa do Brasil have in Brazil?
Copa do Brasil has an estimated audience of 12,210,819 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Copa do Brasil fans?
38.3% of Copa do Brasil fans are female, 61.7% are male, with an average age of 36.3 years.
Which brands do Copa do Brasil fans like most?
Copa do Brasil fans show strongest brand affinity for Seleção Brasileira (6.28×), Esporte Clube Bahia (4.77×), and Memphis Depay (6.32×) over the country average.
Where do Copa do Brasil fans live in Brazil?
Copa do Brasil fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1.5M), and Bahia (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Copa do Brasil fans also like?
Beyond Copa do Brasil itself, the audience over-indexes on Esporte Clube Bahia (4.77×), Memphis Depay (6.32×), Real Madrid C.F. (2.02×), and Botafogo de Futebol e Regatas (2.89×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Copa do Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.