A data profile of the people who buy, follow and care about Esporte Clube Bahia in Brazil — modelled from more than twelve digital signal sources. Esporte Clube Bahia has an estimated audience of 16,525,254 people in Brazil.
The average Esporte Clube Bahia fan in Brazil is 32.6 years old, more male, and lives primarily in Bahia.
The audience is concentrated in Bahia, São Paulo, Minas Gerais.
Top brand affinities include Cruzeiro Esporte Clube, Seleção Brasileira, Fluminense FC, with strongest over-indexing on Cruzeiro Esporte Clube (1.85× the country average).
Demographically, the Esporte Clube Bahia audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Esporte Clube Bahia fan in Brazil is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Cruzeiro Esporte Clube.
The key figures that characterise the Esporte Clube Bahia profile in Brazil.
38.2% are female, 61.8% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 32.6 |
| Estimated audience size | 16,525,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Esporte Clube Bahia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 90.0% |
| United States | 1.4% |
| Colombia | 1.1% |
Where the Esporte Clube Bahia audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bahia | ~8M | 6.92× | |
| 02 | Ceará | ~900K | 1.13× | |
| 03 | Sergipe | ~200K | 1.13× | |
| 04 | Minas Gerais | ~2M | 1.05× | |
| 05 | Espírito Santo | ~300K | 0.93× | |
| 06 | Rio Grande do Sul | ~900K | 0.91× | |
| 07 | Rio de Janeiro | ~1.5M | 0.89× | |
| 08 | Maranhão | ~400K | 0.85× | |
| 09 | Rondônia | ~100K | 0.83× | |
| 10 | Piauí | ~200K | 0.82× | |
| 11 | Tocantins | ~90K | 0.81× | |
| 12 | Alagoas | ~200K | 0.77× | |
| 13 | Pará | ~400K | 0.76× | |
| 14 | Amazonas | ~200K | 0.76× | |
| 15 | Mato Grosso | ~200K | 0.73× | |
| 16 | Paraíba | ~200K | 0.72× | |
| 17 | Acre | ~40K | 0.70× | |
| 18 | Goiás | ~500K | 0.69× | |
| 19 | Rio Grande do Norte | ~200K | 0.69× | |
| 20 | Federal District | ~200K | 0.66× | |
| 21 | Pernambuco | ~500K | 0.65× | |
| 22 | Santa Catarina | ~500K | 0.65× | |
| 23 | Mato Grosso do Sul | ~200K | 0.65× | |
| 24 | Amapá | ~40K | 0.63× | |
| 25 | Roraima | ~30K | 0.63× | |
| 26 | São Paulo | ~2.5M | 0.61× | |
| 27 | Paraná | ~500K | 0.47× |
The strongest cross-interests of the Esporte Clube Bahia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 3.04× | ||
| 02 | Brad Pitt | Movies & TV | 2.88× | ||
| 03 | Wikipedia | Internet & Social Media | 2.19× | ||
| 04 | Fortaleza Esporte Clube | Sports | 2.13× | ||
| 05 | Sport Club do Recife | Sports | 2.08× | ||
| 06 | Esporte Clube Vitória | Sports | 1.86× | ||
| 07 | Cruzeiro Esporte Clube | Sports | 1.85× | ||
| 08 | Manchester United F.C. | Sports | 1.85× | ||
| 09 | Canada | Travel & Leisure | 1.83× | ||
| 10 | Fluminense FC | Sports | 1.81× | ||
| 11 | Clube Atlético Mineiro | Sports | 1.77× | ||
| 12 | Serie A | Sports | 1.75× | ||
| 13 | Ceará Sporting Club | Sports | 1.71× | ||
| 14 | Coritiba Foot Ball Club | Sports | 1.66× | ||
| 15 | Botafogo de Futebol e Regatas | Sports | 1.65× | ||
| 16 | Seleção Brasileira | Sports | 1.64× | ||
| 17 | Paris Saint-Germain | Sports | 1.63× | ||
| 18 | CR Vasco da Gama | Sports | 1.57× | ||
| 19 | X | Internet & Social Media | 1.56× | ||
| 20 | Sport Club Internacional | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Tradition | CONSERVATISM | 1.41× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.84× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.86× |
Esporte Clube Bahia has an estimated audience of 16,525,254 people in Brazil, concentrated in Bahia and São Paulo.
38.2% of Esporte Clube Bahia fans are female, 61.8% are male, with an average age of 32.6 years.
Esporte Clube Bahia fans show strongest brand affinity for Cruzeiro Esporte Clube (1.85×), Seleção Brasileira (1.64×), and Fluminense FC (1.81×) over the country average.
Esporte Clube Bahia fans in Brazil are most concentrated in Bahia (reach ~8M), São Paulo (reach ~2.5M), and Minas Gerais (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Esporte Clube Bahia itself, the audience over-indexes on Seleção Brasileira (1.64×), Fluminense FC (1.81×), Fortaleza Esporte Clube (2.13×), and CR Vasco da Gama (1.57×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Esporte Clube Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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