Esporte Clube Bahia Audience in Brazil

Esporte Clube Bahia has an estimated audience of 17,237,676 people in Brazil. 38.2% are female, 61.8% are male, average age 32.6. Top regions: Bahia, São Paulo, Minas Gerais. Top brand affinities: Cruzeiro Esporte Clube, Fluminense FC, Fortaleza Esporte Clube, Seleção Brasileira, Esporte Clube Vitória.

The average Esporte Clube Bahia fan in Brazil is 32.6 years old, more male, and lives primarily in Bahia. The audience is concentrated in Bahia, São Paulo, Minas Gerais. Top brand affinities include Cruzeiro Esporte Clube, Fluminense FC, Fortaleza Esporte Clube, with strongest over-indexing on Cruzeiro Esporte Clube (1.85× the country average). Demographically, the Esporte Clube Bahia audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Esporte Clube Bahia fans

Demographic split for Esporte Clube Bahia audience in Brazil
MetricValue
Female38.2%
Male61.8%
Average age32.6
Estimated audience size17,237,676

Audience persona

The typical Esporte Clube Bahia fan in Brazil is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Cruzeiro Esporte Clube.

Esporte Clube Bahia fans by region: top regions in Brazil

Top regions ranked by reach for Esporte Clube Bahia in Brazil
RegionReachAffinity
Bahia~8M6.92×
São Paulo~2.5M0.61×
Minas Gerais~2M1.05×
Rio de Janeiro~1.5M0.89×
Rio Grande do Sul~900K0.91×
Ceará~900K1.13×
Pernambuco~500K0.65×
Santa Catarina~500K0.65×
Paraná~500K0.47×
Goiás~500K0.69×
Pará~400K0.76×
Maranhão~400K0.85×
Espírito Santo~300K0.93×
Paraíba~200K0.72×
Mato Grosso~200K0.73×
Amazonas~200K0.76×
Sergipe~200K1.13×
Rio Grande do Norte~200K0.69×
Piauí~200K0.82×
Alagoas~200K0.77×
Federal District~200K0.66×
Mato Grosso do Sul~200K0.65×
Rondônia~100K0.83×
Tocantins~90K0.81×
Acre~40K0.7×
Amapá~40K0.63×
Roraima~30K0.63×

Top brand affinities of Esporte Clube Bahia fans

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Esporte Clube Bahia audience
BrandAffinityCategory
Cruzeiro Esporte Clube1.85×Sports
Fluminense FC1.81×Sports
Fortaleza Esporte Clube2.13×Sports
Seleção Brasileira1.64×Sports
Esporte Clube Vitória1.86×Sports
Clube Atlético Mineiro1.77×Sports
CR Vasco da Gama1.57×Sports
Sport Club Internacional1.53×Sports
Canada1.83×Travel & Leisure
Botafogo de Futebol e Regatas1.65×Sports
Sport Club do Recife2.08×Sports
Creative Commons3.04×Technology & Electronics
Paris Saint-Germain1.63×Sports
Brad Pitt2.88×Movies & TV
Serie A1.75×Sports
X1.56×Internet & Social Media
Wikipedia2.19×Internet & Social Media
Ceará Sporting Club1.71×Sports
Manchester United F.C.1.85×Sports
Juventus F.C.2.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Esporte Clube Bahia audience
TraitClusterScore
PatriotismCONSERVATISM1.56
TraditionCONSERVATISM1.41
SpiritualityBALANCE1.33
Urban LifestyleOPEN1.19
Risk AppetiteTHRILL1.17
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Esporte Clube Bahia
CountryShare
Brazil90.5%
United States1.4%
Colombia0.9%

See Esporte Clube Bahia audiences in other countries

More Soccer audiences in Brazil

Related rankings

Frequently asked questions

How many fans does Esporte Clube Bahia have in Brazil?

Esporte Clube Bahia has an estimated audience of 17,237,676 people in Brazil, concentrated in Bahia and São Paulo.

What is the gender split and age of Esporte Clube Bahia fans?

38.2% of Esporte Clube Bahia fans are female, 61.8% are male, with an average age of 32.6 years.

Which brands do Esporte Clube Bahia fans like most?

Esporte Clube Bahia fans show strongest brand affinity for Cruzeiro Esporte Clube (1.85×), Fluminense FC (1.81×), and Fortaleza Esporte Clube (2.13×) over the country average.

Where do Esporte Clube Bahia fans live in Brazil?

Esporte Clube Bahia fans in Brazil are most concentrated in Bahia (reach ~8M), São Paulo (reach ~2.5M), and Minas Gerais (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Esporte Clube Bahia fans also like?

Beyond Esporte Clube Bahia itself, the audience over-indexes on Fluminense FC (1.81×), Fortaleza Esporte Clube (2.13×), Seleção Brasileira (1.64×), and Esporte Clube Vitória (1.86×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Esporte Clube Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.