Rascasse Audience Intelligence

Esporte Clube Bahia Audience in Brazil

A data profile of the people who buy, follow and care about Esporte Clube Bahia in Brazil — modelled from more than twelve digital signal sources. Esporte Clube Bahia has an estimated audience of 16,525,254 people in Brazil.

The average Esporte Clube Bahia fan in Brazil is 32.6 years old, more male, and lives primarily in Bahia.

The audience is concentrated in Bahia, São Paulo, Minas Gerais.

Top brand affinities include Cruzeiro Esporte Clube, Seleção Brasileira, Fluminense FC, with strongest over-indexing on Cruzeiro Esporte Clube (1.85× the country average).

Demographically, the Esporte Clube Bahia audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Esporte Clube Bahia fan in Brazil is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Cruzeiro Esporte Clube.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Esporte Clube Bahia profile in Brazil.

Audience size
16.5M
in Brazil
Gender
38.2%
61.8% male
Age
32.6
average years
Country rank
#227
Team in Brazil
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Esporte Clube Bahia fans

38.2% are female, 61.8% are male, average age 32.6.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Esporte Clube Bahia audience in Brazil
MetricValue
Female38.2%
Male61.8%
Average age32.6
Estimated audience size16,525,254
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Esporte Clube Bahia audience in Brazil
Age bracketShare%
16-1937%
20-2923%
30-3917%
40-4912%
50+11%
Fig. 04

Worldwide distribution

90.0%

of the worldwide Esporte Clube Bahia audience comes from Brazil.

Worldwide audience distribution share by country for Esporte Clube Bahia
CountryShare
Brazil90.0%
United States1.4%
Colombia1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Esporte Clube Bahia audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Esporte Clube Bahia fans by region: top regions in Brazil
#RegionReachAffinity×
01Bahia~8M6.92×
02Ceará~900K1.13×
03Sergipe~200K1.13×
04Minas Gerais~2M1.05×
05Espírito Santo~300K0.93×
06Rio Grande do Sul~900K0.91×
07Rio de Janeiro~1.5M0.89×
08Maranhão~400K0.85×
09Rondônia~100K0.83×
10Piauí~200K0.82×
11Tocantins~90K0.81×
12Alagoas~200K0.77×
13Pará~400K0.76×
14Amazonas~200K0.76×
15Mato Grosso~200K0.73×
16Paraíba~200K0.72×
17Acre~40K0.70×
18Goiás~500K0.69×
19Rio Grande do Norte~200K0.69×
20Federal District~200K0.66×
21Pernambuco~500K0.65×
22Santa Catarina~500K0.65×
23Mato Grosso do Sul~200K0.65×
24Amapá~40K0.63×
25Roraima~30K0.63×
26São Paulo~2.5M0.61×
27Paraná~500K0.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Esporte Clube Bahia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Esporte Clube Bahia audience
#·InterestCategoryAffinity×
01Creative CommonsTechnology & Electronics3.04×
02Brad PittMovies & TV2.88×
03WikipediaInternet & Social Media2.19×
04Fortaleza Esporte ClubeSports2.13×
05Sport Club do RecifeSports2.08×
06Esporte Clube VitóriaSports1.86×
07Cruzeiro Esporte ClubeSports1.85×
08Manchester United F.C.Sports1.85×
09CanadaTravel & Leisure1.83×
10Fluminense FCSports1.81×
11Clube Atlético MineiroSports1.77×
12Serie ASports1.75×
13Ceará Sporting ClubSports1.71×
14Coritiba Foot Ball ClubSports1.66×
15Botafogo de Futebol e RegatasSports1.65×
16Seleção BrasileiraSports1.64×
17Paris Saint-GermainSports1.63×
18CR Vasco da GamaSports1.57×
19XInternet & Social Media1.56×
20Sport Club InternacionalSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Esporte Clube Bahia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Esporte Clube Bahia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
TraditionCONSERVATISM1.41×
SpiritualityBALANCE1.33×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Esporte Clube Bahia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.84×
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Esporte Clube Bahia have in Brazil?

Esporte Clube Bahia has an estimated audience of 16,525,254 people in Brazil, concentrated in Bahia and São Paulo.

02

What is the gender split and age of Esporte Clube Bahia fans?

38.2% of Esporte Clube Bahia fans are female, 61.8% are male, with an average age of 32.6 years.

03

Which brands do Esporte Clube Bahia fans like most?

Esporte Clube Bahia fans show strongest brand affinity for Cruzeiro Esporte Clube (1.85×), Seleção Brasileira (1.64×), and Fluminense FC (1.81×) over the country average.

04

Where do Esporte Clube Bahia fans live in Brazil?

Esporte Clube Bahia fans in Brazil are most concentrated in Bahia (reach ~8M), São Paulo (reach ~2.5M), and Minas Gerais (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Esporte Clube Bahia fans also like?

Beyond Esporte Clube Bahia itself, the audience over-indexes on Seleção Brasileira (1.64×), Fluminense FC (1.81×), Fortaleza Esporte Clube (2.13×), and CR Vasco da Gama (1.57×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Esporte Clube Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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