Rascasse Audience Intelligence

Fluminense FC Audience in Brazil

A data profile of the people who buy, follow and care about Fluminense FC in Brazil — modelled from more than twelve digital signal sources. Fluminense FC has an estimated audience of 26,024,465 people in Brazil.

#10among Soccer in Brazil#10among Team in Brazil#16in Sports

The average Fluminense FC fan in Brazil is 35.7 years old, more male, and lives primarily in Rio de Janeiro.

The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais.

Top brand affinities include Seleção Brasileira, Cruzeiro Esporte Clube, Santos FC, with strongest over-indexing on Seleção Brasileira (2.09× the country average).

Demographically, the Fluminense FC audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Fluminense FC fan in Brazil is more male, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Seleção Brasileira.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fluminense FC profile in Brazil.

Audience size
26M
in Brazil
Gender
40.3%♀
59.7% male
Age
35.7
average years
Country rank
#82
Team in Brazil
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fluminense FC fans

40.3% are female, 59.7% are male, average age 35.7.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Fluminense FC audience in Brazil
MetricValue
Female40.3%
Male59.7%
Average age35.7
Estimated audience size26,024,465
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Fluminense FC audience in Brazil
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4914%
50+15%
Fig. 04

Worldwide distribution

73.9%

of the worldwide Fluminense FC audience comes from Brazil.

Worldwide audience distribution share by country for Fluminense FC
CountryShare
Brazil73.9%
United States2.2%
Mexico1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fluminense FC audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Fluminense FC fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio de Janeiro~5.5M2.30×
02Espírito Santo~900K1.68×
03Bahia~2.5M1.50×
04Maranhão~800K1.14×
05Minas Gerais~3M1.13×
06Amazonas~500K1.11×
07Rondônia~200K1.11×
08Tocantins~200K1.03×
09Piauí~400K1.00×
10Acre~90K1.00×
11Paraíba~500K0.99×
12Ceará~1M0.98×
13Pará~800K0.96×
14Federal District~400K0.95×
15Amapá~90K0.95×
16Goiás~900K0.89×
17Sergipe~200K0.89×
18Roraima~70K0.89×
19Rio Grande do Sul~1.5M0.84×
20Mato Grosso~400K0.84×
21Rio Grande do Norte~400K0.84×
22Santa Catarina~1M0.82×
23Alagoas~300K0.78×
24Mato Grosso do Sul~300K0.72×
25São Paulo~4M0.57×
26Pernambuco~700K0.57×
27Paraná~800K0.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fluminense FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fluminense FC audience
#·InterestCategoryAffinity×
01BetfairGames2.96×
02Ceará Sporting ClubSports2.40×
03SportingbetSports2.10×
04Seleção BrasileiraSports2.09×
05Esporte Clube BahiaSports2.02×
06Grêmio Foot-Ball Porto AlegrenseSports1.97×
07Sport Club do RecifeSports1.96×
08Clube Atlético MineiroSports1.93×
09Botafogo de Futebol e RegatasSports1.91×
10Sport Club InternacionalSports1.84×
11Paris Saint-GermainSports1.84×
12CR Vasco da GamaSports1.81×
13Copa do BrasilSports1.81×
14Fortaleza Esporte ClubeSports1.79×
15Serie ASports1.77×
16Cruzeiro Esporte ClubeSports1.76×
17Brazil national football teamSports1.73×
18Esporte Clube VitóriaSports1.71×
19Santos FCSports1.60×
20Sport Club Corinthians PaulistaSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fluminense FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fluminense FC audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.24×
PatriotismCONSERVATISM1.16×
TraditionCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fluminense FC audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Luxury OrientationPREMIUM0.83×
IndividualismJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fluminense FC have in Brazil?

Fluminense FC has an estimated audience of 26,024,465 people in Brazil, concentrated in Rio de Janeiro and São Paulo.

02

What is the gender split and age of Fluminense FC fans?

40.3% of Fluminense FC fans are female, 59.7% are male, with an average age of 35.7 years.

03

Which brands do Fluminense FC fans like most?

Fluminense FC fans show strongest brand affinity for Seleção Brasileira (2.09×), Cruzeiro Esporte Clube (1.76×), and Santos FC (1.6×) over the country average.

04

Where do Fluminense FC fans live in Brazil?

Fluminense FC fans in Brazil are most concentrated in Rio de Janeiro (reach ~5.5M), São Paulo (reach ~4M), and Minas Gerais (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Fluminense FC fans also like?

Beyond Fluminense FC itself, the audience over-indexes on Cruzeiro Esporte Clube (1.76×), Santos FC (1.6×), Sport Club Corinthians Paulista (1.59×), and CR Vasco da Gama (1.81×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Brazil

Related rankings

See Fluminense FC audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Fluminense FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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