Fluminense FC Audience in Brazil
Fluminense FC has an estimated audience of 26,610,108 people in Brazil. 40.3% are female, 59.7% are male, average age 35.7. Top regions: Rio de Janeiro, São Paulo, Minas Gerais. Top brand affinities: Seleção Brasileira, Cruzeiro Esporte Clube, Santos FC, Sport Club Corinthians Paulista, Sport Club Internacional.
The average Fluminense FC fan in Brazil is 35.7 years old, more male, and lives primarily in Rio de Janeiro. The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais. Top brand affinities include Seleção Brasileira, Cruzeiro Esporte Clube, Santos FC, with strongest over-indexing on Seleção Brasileira (2.09× the country average). Demographically, the Fluminense FC audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Fluminense FC fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 35.7 |
| Estimated audience size | 26,610,108 |
Audience persona
The typical Fluminense FC fan in Brazil is more male, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Seleção Brasileira.
Fluminense FC fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Rio de Janeiro | ~5.5M | 2.3× |
| São Paulo | ~4M | 0.57× |
| Minas Gerais | ~3M | 1.13× |
| Bahia | ~2.5M | 1.5× |
| Rio Grande do Sul | ~1.5M | 0.84× |
| Ceará | ~1M | 0.98× |
| Santa Catarina | ~1M | 0.82× |
| Espírito Santo | ~900K | 1.68× |
| Goiás | ~900K | 0.89× |
| Paraná | ~800K | 0.51× |
| Pará | ~800K | 0.96× |
| Maranhão | ~800K | 1.14× |
| Pernambuco | ~700K | 0.57× |
| Paraíba | ~500K | 0.99× |
| Amazonas | ~500K | 1.11× |
| Federal District | ~400K | 0.95× |
| Mato Grosso | ~400K | 0.84× |
| Rio Grande do Norte | ~400K | 0.84× |
| Piauí | ~400K | 1× |
| Alagoas | ~300K | 0.78× |
| Mato Grosso do Sul | ~300K | 0.72× |
| Sergipe | ~200K | 0.89× |
| Rondônia | ~200K | 1.11× |
| Tocantins | ~200K | 1.03× |
| Acre | ~90K | 1× |
| Amapá | ~90K | 0.95× |
| Roraima | ~70K | 0.89× |
Top brand affinities of Fluminense FC fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Seleção Brasileira | 2.09× | Sports |
| Cruzeiro Esporte Clube | 1.76× | Sports |
| Santos FC | 1.6× | Sports |
| Sport Club Corinthians Paulista | 1.59× | Sports |
| Sport Club Internacional | 1.84× | Sports |
| CR Vasco da Gama | 1.81× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.97× | Sports |
| Clube Atlético Mineiro | 1.93× | Sports |
| Botafogo de Futebol e Regatas | 1.91× | Sports |
| Esporte Clube Bahia | 2.02× | Sports |
| Betfair | 2.96× | Games |
| Ceará Sporting Club | 2.4× | Sports |
| Paris Saint-Germain | 1.84× | Sports |
| Esporte Clube Vitória | 1.71× | Sports |
| Fortaleza Esporte Clube | 1.79× | Sports |
| Sport Club do Recife | 1.96× | Sports |
| Sportingbet | 2.1× | Sports |
| Serie A | 1.77× | Sports |
| Brazil national football team | 1.73× | Sports |
| Copa do Brasil | 1.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.24 |
| Patriotism | CONSERVATISM | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
| Family Orientation | CONSERVATISM | 1.05 |
| Convenience Orientation | PREMIUM | 1.04 |
| Urban Lifestyle | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 73.3% |
| United States | 2.7% |
| Mexico | 1.5% |
See Fluminense FC audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Related rankings
Frequently asked questions
How many fans does Fluminense FC have in Brazil?
Fluminense FC has an estimated audience of 26,610,108 people in Brazil, concentrated in Rio de Janeiro and São Paulo.
What is the gender split and age of Fluminense FC fans?
40.3% of Fluminense FC fans are female, 59.7% are male, with an average age of 35.7 years.
Which brands do Fluminense FC fans like most?
Fluminense FC fans show strongest brand affinity for Seleção Brasileira (2.09×), Cruzeiro Esporte Clube (1.76×), and Santos FC (1.6×) over the country average.
Where do Fluminense FC fans live in Brazil?
Fluminense FC fans in Brazil are most concentrated in Rio de Janeiro (reach ~5.5M), São Paulo (reach ~4M), and Minas Gerais (reach ~3M). These three regions account for the largest share of the active audience.
What other brands do Fluminense FC fans also like?
Beyond Fluminense FC itself, the audience over-indexes on Cruzeiro Esporte Clube (1.76×), Santos FC (1.6×), Sport Club Corinthians Paulista (1.59×), and Sport Club Internacional (1.84×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Fluminense FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.