A data profile of the people who buy, follow and care about Brazil national football team in Brazil — modelled from more than twelve digital signal sources. Brazil national football team has an estimated audience of 13,935,290 people in Brazil.
The average Brazil national football team fan in Brazil is 37.5 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Sport Club Corinthians Paulista, Música sertaneja, Religion, with strongest over-indexing on Sport Club Corinthians Paulista (1.51× the country average).
Demographically, the Brazil national football team audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Brazil national football team fan in Brazil is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Sport Club Corinthians Paulista.
The key figures that characterise the Brazil national football team profile in Brazil.
51.2% are female, 48.8% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 37.5 |
| Estimated audience size | 13,935,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Brazil national football team audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 29.0% |
| Italy | 7.1% |
| United States | 6.2% |
Where the Brazil national football team audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~300K | 1.17× | |
| 02 | Amapá | ~60K | 1.15× | |
| 03 | Pernambuco | ~700K | 1.13× | |
| 04 | São Paulo | ~4M | 1.11× | |
| 05 | Roraima | ~40K | 1.09× | |
| 06 | Bahia | ~1M | 1.05× | |
| 07 | Amazonas | ~300K | 1.04× | |
| 08 | Paraná | ~900K | 1.03× | |
| 09 | Santa Catarina | ~600K | 1.02× | |
| 10 | Rio de Janeiro | ~1.5M | 1.01× | |
| 11 | Pará | ~500K | 1.00× | |
| 12 | Rio Grande do Norte | ~200K | 1.00× | |
| 13 | Alagoas | ~200K | 0.99× | |
| 14 | Minas Gerais | ~1.5M | 0.98× | |
| 15 | Ceará | ~600K | 0.98× | |
| 16 | Rondônia | ~100K | 0.98× | |
| 17 | Acre | ~50K | 0.98× | |
| 18 | Mato Grosso do Sul | ~200K | 0.97× | |
| 19 | Maranhão | ~300K | 0.96× | |
| 20 | Paraíba | ~300K | 0.96× | |
| 21 | Piauí | ~200K | 0.96× | |
| 22 | Sergipe | ~100K | 0.96× | |
| 23 | Espírito Santo | ~300K | 0.92× | |
| 24 | Goiás | ~500K | 0.91× | |
| 25 | Tocantins | ~80K | 0.90× | |
| 26 | Rio Grande do Sul | ~700K | 0.85× | |
| 27 | Mato Grosso | ~200K | 0.84× |
The strongest cross-interests of the Brazil national football team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 1.71× | ||
| 02 | Jorginho | Sports | 1.65× | ||
| 03 | Eduardo Costa | Music & Radio | 1.64× | ||
| 04 | Lucas Moura | Sports | 1.60× | ||
| 05 | Yoga pants | Fashion & Accessoires | 1.59× | ||
| 06 | Viral video | Internet & Social Media | 1.57× | ||
| 07 | Breakfast television | Movies & TV | 1.57× | ||
| 08 | Female bodybuilding | Sports | 1.56× | ||
| 09 | T.A.T.u. | Music & Radio | 1.56× | ||
| 10 | BODYTECH | Sports | 1.56× | ||
| 11 | Religion | Business & Career | 1.55× | ||
| 12 | São Paulo FC | Sports | 1.55× | ||
| 13 | Push-up | Sports | 1.55× | ||
| 14 | Philippe Coutinho | Sports | 1.55× | ||
| 15 | Slim-fit pants | Fashion & Accessoires | 1.55× | ||
| 16 | Jesus | Politics & Society | 1.52× | ||
| 17 | Sport Club Corinthians Paulista | Sports | 1.51× | ||
| 18 | Música sertaneja | Music & Radio | 1.51× | ||
| 19 | Broadcast engineering | Business & Career | 1.51× | ||
| 20 | Ronnie Coleman | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Tradition | CONSERVATISM | 1.27× | |
| Creativity | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.05× | |
| Community Orientation | OPEN | 1.07× | |
| Travelling | THRILL | 1.07× |
Brazil national football team has an estimated audience of 13,935,290 people in Brazil, concentrated in São Paulo and Minas Gerais.
51.2% of Brazil national football team fans are female, 48.8% are male, with an average age of 37.5 years.
Brazil national football team fans show strongest brand affinity for Sport Club Corinthians Paulista (1.51×), Música sertaneja (1.51×), and Religion (1.55×) over the country average.
Brazil national football team fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Brazil national football team itself, the audience over-indexes on Música sertaneja (1.51×), Religion (1.55×), Jesus (1.52×), and São Paulo FC (1.55×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Brazil national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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