Brazil national football team Audience in Brazil

Brazil national football team has an estimated audience of 13,935,290 people in Brazil. 51.2% are female, 48.8% are male, average age 37.5. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Sociedade Esportiva Palmeiras, Polo Ralph Lauren, São Paulo FC, Sport Club Corinthians Paulista, Real Madrid C.F..

The average Brazil national football team fan in Brazil is 37.5 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Sociedade Esportiva Palmeiras, Polo Ralph Lauren, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.73× the country average). Demographically, the Brazil national football team audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Brazil national football team fans

Demographic split for Brazil national football team audience in Brazil
MetricValue
Female51.2%
Male48.8%
Average age37.5
Estimated audience size13,935,290

Audience persona

The typical Brazil national football team fan in Brazil is balanced, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.

Top regions in Brazil

Top regions ranked by reach for Brazil national football team in Brazil
RegionReachAffinity
São Paulo4,027,6121.11×
Minas Gerais1,411,0310.98×
Rio de Janeiro1,317,7421.01×
Bahia970,2931.06×
Paraná877,7251.03×
Pernambuco734,7201.15×
Rio Grande do Sul685,1120.83×
Santa Catarina651,0311.02×
Ceará596,4020.98×
Goiás471,4880.89×
Pará456,8881×
Maranhão329,4030.95×
Federal District280,8501.21×
Paraíba262,1650.93×
Espírito Santo259,2190.89×
Amazonas257,3831.06×
Rio Grande do Norte233,9581.01×
Alagoas198,3620.98×
Mato Grosso196,8760.75×
Mato Grosso do Sul193,4430.95×
Piauí178,2630.92×
Sergipe134,9080.93×
Rondônia110,3390.95×
Amapá71,1101.44×
Tocantins66,8130.72×
Roraima52,0081.32×
Acre44,8660.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brazil national football team audience
BrandAffinityCategory
Sociedade Esportiva Palmeiras1.73×Sports
Polo Ralph Lauren16.63×Fashion & Accessoires
São Paulo FC1.98×Sports
Sport Club Corinthians Paulista1.94×Sports
Real Madrid C.F.1.59×Sports
Santos FC1.64×Sports
Neymar2.03×Sports
Cruzeiro Esporte Clube1.52×Sports
CR Vasco da Gama1.74×Sports
Fluminense FC1.75×Sports
Copa do Brasil2.5×Sports
Sport Club Internacional1.61×Sports
UEFA Champions League1.99×Sports
Paris Saint-Germain1.92×Sports
Grêmio Foot-Ball Porto Alegrense1.8×Sports
Sport Club do Recife2.23×Sports
Smart device4.85×Technology & Electronics
Cristiano Ronaldo1.69×Sports
Sportingbet2.05×Sports
CR Flamengo1.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brazil national football team audience
TraitClusterScore
Need for SecurityCONSERVATISM1.55
TraditionCONSERVATISM1.4
CreativityOPEN1.28
SpiritualityBALANCE1.17
MindfulnessBALANCE1.1
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Brazil national football team
CountryShare
Brazil29.1%
Italy7.1%
United States6.2%

See Brazil national football team audiences in other countries

More Soccer audiences in Brazil

Frequently asked questions

How many fans does Brazil national football team have in Brazil?

Brazil national football team has an estimated audience of 13,935,290 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Brazil national football team fans?

51.2% of Brazil national football team fans are female, 48.8% are male, with an average age of 37.5 years.

Which brands do Brazil national football team fans like most?

Brazil national football team fans show strongest brand affinity for Sociedade Esportiva Palmeiras (1.73×), Polo Ralph Lauren (16.63×), and São Paulo FC (1.98×) over the country average.

Where do Brazil national football team fans live in Brazil?

Brazil national football team fans in Brazil are most concentrated in São Paulo (reach 4,027,612), Minas Gerais (reach 1,411,031), and Rio de Janeiro (reach 1,317,742). These three regions account for the largest share of the active audience.

What other brands do Brazil national football team fans also like?

Beyond Brazil national football team itself, the audience over-indexes on Polo Ralph Lauren (16.63×), São Paulo FC (1.98×), Sport Club Corinthians Paulista (1.94×), and Real Madrid C.F. (1.59×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Brazil national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.