Rascasse Audience Intelligence

Spain national football team Audience in United States

A data profile of the people who buy, follow and care about Spain national football team in United States — modelled from more than twelve digital signal sources. Spain national football team has an estimated audience of 1,951,128 people in United States.

#81among Soccer in United States#244among Team in United States#1306in Sports

The average Spain national football team fan in United States is 32.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lamine Yamal, FIFA World Cup 2026, UEFA Nations League, with strongest over-indexing on Lamine Yamal (77.04× the country average).

Demographically, the Spain national football team audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spain national football team fan in United States is more male, around 32.0 years old, with strong Spirituality tendencies and a notable affinity for Lamine Yamal.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spain national football team profile in United States.

Audience size
2M
in United States
Gender
32.6%♀
67.4% male
Age
32.0
average years
Country rank
#14512
Team in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spain national football team fans

32.6% are female, 67.4% are male, average age 32.0.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Spain national football team audience in United States
MetricValue
Female32.6%
Male67.4%
Average age32.0
Estimated audience size1,951,128
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Spain national football team audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Spain national football team audience comes from United States.

Worldwide audience distribution share by country for Spain national football team
CountryShare
Spain12.3%
Mexico8.9%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spain national football team audience in United States is strongest.

Fig. 05

Top regions by affinity

Spain national football team fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K2.05×
02California~400K1.92×
03Maryland~60K1.77×
04Texas~300K1.66×
05New York~200K1.64×
06Florida~200K1.60×
07Massachusetts~60K1.56×
08Virginia~70K1.52×
09Illinois~100K1.49×
10Georgia~80K1.41×
11Washington, District of Columbia~8K1.40×
12Connecticut~30K1.38×
13Nevada~20K1.29×
14Rhode Island~8K1.23×
15Washington~50K1.21×
16North Carolina~70K1.19×
17Arizona~40K1.12×
18Utah~20K1.08×
19Oregon~20K1.05×
20Colorado~30K1.03×
21Minnesota~30K1.01×
22Tennessee~40K1.00×
23Nebraska~10K1.00×
24Delaware~5K0.98×
25Kansas~10K0.97×
26New Mexico~9K0.90×
27Pennsylvania~60K0.87×
28Indiana~30K0.85×
29Iowa~10K0.82×
30Michigan~40K0.81×
31Ohio~50K0.79×
32Missouri~20K0.79×
33South Carolina~20K0.79×
34Kentucky~20K0.79×
35Oklahoma~20K0.79×
36Vermont~3K0.74×
37Idaho~7K0.73×
38Wisconsin~20K0.72×
39New Hampshire~5K0.71×
40Maine~5K0.71×
41Arkansas~10K0.69×
42South Dakota~3K0.67×
43Hawaii~6K0.66×
44North Dakota~3K0.66×
45Alabama~20K0.64×
46Louisiana~20K0.64×
47Alaska~3K0.62×
48Mississippi~8K0.52×
49Montana~3K0.52×
50West Virginia~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Spain national football team, United States
0.48×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spain national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spain national football team audience
#·InterestCategoryAffinity×
01Dani OlmoSports113.34×
02Mario BalotelliSports101.95×
03Athletic BilbaoSports82.09×
04Real BetisSports78.22×
05Lamine YamalSports77.04×
06Ansu FatiSports77.04×
07S.S. LazioSports63.89×
08Real SociedadSports58.98×
09Valencia CFSports57.94×
10El ClásicoSports56.99×
11France national football teamSports55.64×
12UEFA Nations LeagueSports53.36×
13Brazil national football teamSports34.07×
14A.S. RomaSports33.10×
15Atlético MadridSports31.16×
16FC Bayern MunichSports16.87×
17Cristiano RonaldoSports13.49×
18UEFA Champions LeagueSports11.75×
19FIFA World CupSports8.27×
20FIFA World Cup 2026Sports6.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spain national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spain national football team audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.95×
Price SensitivityPREMIUM1.94×
TraditionCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spain national football team audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.05×
SustainabilityBALANCE1.13×
Sports ActivityPOWER1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spain national football team have in United States?

Spain national football team has an estimated audience of 1,951,128 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spain national football team fans?

32.6% of Spain national football team fans are female, 67.4% are male, with an average age of 32.0 years.

03

Which brands do Spain national football team fans like most?

Spain national football team fans show strongest brand affinity for Lamine Yamal (77.04×), FIFA World Cup 2026 (6.21×), and UEFA Nations League (53.36×) over the country average.

04

Where do Spain national football team fans live in United States?

Spain national football team fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Spain national football team fans also like?

Beyond Spain national football team itself, the audience over-indexes on FIFA World Cup 2026 (6.21×), UEFA Nations League (53.36×), FIFA World Cup (8.27×), and Athletic Bilbao (82.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Spain national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spain national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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