Spain national football team Audience in United States

Spain national football team logo

Spain national football team has an estimated audience of 1,951,128 people in United States. 32.6% are female, 67.4% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Lamine Yamal, Real Betis, UEFA Nations League, FC Bayern Munich, João Félix.

The average Spain national football team fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lamine Yamal, Real Betis, UEFA Nations League, with strongest over-indexing on Lamine Yamal (77.04× the country average). Demographically, the Spain national football team audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Spain national football team fans

Demographic split for Spain national football team audience in United States
MetricValue
Female32.6%
Male67.4%
Average age32.0
Estimated audience size1,951,128

Audience persona

The typical Spain national football team fan in United States is more male, around 32.0 years old, with strong Spirituality tendencies and a notable affinity for Lamine Yamal.

Top regions in United States

Top regions ranked by reach for Spain national football team in United States
RegionReachAffinity
California434,0292.02×
Texas268,4871.6×
Florida227,6641.72×
New York206,3861.89×
New Jersey114,9862.32×
Illinois105,6531.63×
Virginia77,2311.63×
Georgia74,7741.24×
North Carolina68,3581.16×
Maryland63,5751.9×
Massachusetts60,8471.58×
Pennsylvania59,8020.91×
Washington48,1981.23×
Ohio47,5150.79×
Michigan45,8980.9×
Arizona38,9050.98×
Colorado32,7681.07×
Indiana31,5370.88×
Tennessee30,7320.79×
Connecticut29,4671.51×
Minnesota28,3181.01×
Nevada25,2311.34×
Oregon23,4391.05×
Missouri23,0850.73×
South Carolina21,0640.72×
Wisconsin20,6750.7×
Kentucky19,0720.78×
Utah18,3831.05×
Oklahoma16,1560.75×
Louisiana15,8870.63×
Kansas13,5710.88×
Iowa13,3770.83×
Alabama13,2720.49×
Arkansas10,3460.64×
Nebraska9,1960.94×
Washington, District of Columbia9,1341.56×
New Mexico7,7320.79×
Rhode Island7,4801.2×
Idaho6,3900.65×
Mississippi6,2460.39×
Delaware5,3310.99×
New Hampshire5,1270.67×
Hawaii4,8220.57×
Maine4,3160.62×
West Virginia3,0430.33×
South Dakota2,5800.57×
Vermont2,3510.69×
North Dakota2,1880.55×
Montana1,7370.32×
Alaska1,6640.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spain national football team audience
BrandAffinityCategory
Lamine Yamal77.04×Sports
Real Betis78.22×Sports
UEFA Nations League53.36×Sports
FC Bayern Munich16.87×Sports
João Félix84.16×Sports
Athletic Bilbao82.09×Sports
FIFA World Cup8.27×Sports
El Clásico56.99×Sports
Valencia CF57.94×Sports
Dani Olmo113.34×Sports
Brazil national football team34.07×Sports
Atlético Madrid31.16×Sports
A.S. Roma33.1×Sports
Ansu Fati77.04×Sports
France national football team55.64×Sports
UEFA Champions League11.75×Sports
ACF Fiorentina83.15×Sports
Real Sociedad58.98×Sports
Sergio Ramos41.13×Sports
Bologna F.C. 190975.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spain national football team audience
TraitClusterScore
SpiritualityBALANCE1.41
ExtroversionTHRILL1.25
Urban LifestyleOPEN1.22
Risk AppetiteTHRILL1.18
MindfulnessBALANCE1.14
LGBTQ+ IdentityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Spain national football team
CountryShare
Spain12.4%
Mexico9.0%
United States8.1%

See Spain national football team audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Spain national football team have in United States?

Spain national football team has an estimated audience of 1,951,128 people in United States, concentrated in California and Texas.

What is the gender split and age of Spain national football team fans?

32.6% of Spain national football team fans are female, 67.4% are male, with an average age of 32.0 years.

Which brands do Spain national football team fans like most?

Spain national football team fans show strongest brand affinity for Lamine Yamal (77.04×), Real Betis (78.22×), and UEFA Nations League (53.36×) over the country average.

Where do Spain national football team fans live in United States?

Spain national football team fans in United States are most concentrated in California (reach 434,029), Texas (reach 268,487), and Florida (reach 227,664). These three regions account for the largest share of the active audience.

What other brands do Spain national football team fans also like?

Beyond Spain national football team itself, the audience over-indexes on Real Betis (78.22×), UEFA Nations League (53.36×), FC Bayern Munich (16.87×), and João Félix (84.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spain national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.