Rascasse Audience Intelligence

Brazil national football team Audience in United States

A data profile of the people who buy, follow and care about Brazil national football team in United States — modelled from more than twelve digital signal sources. Brazil national football team has an estimated audience of 2,951,722 people in United States.

#54among Soccer in United States#194among Team in United States#931in Sports

The average Brazil national football team fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include FIFA World Cup 2026, Paris Saint-Germain, Spain national football team, with strongest over-indexing on FIFA World Cup 2026 (2.93× the country average).

Demographically, the Brazil national football team audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Risk Appetite, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brazil national football team fan in United States is more male, around 30.9 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazil national football team profile in United States.

Audience size
3M
in United States
Gender
29.0%♀
71.0% male
Age
30.9
average years
Country rank
#10450
Team in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brazil national football team fans

29.0% are female, 71.0% are male, average age 30.9.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Brazil national football team audience in United States
MetricValue
Female29.0%
Male71.0%
Average age30.9
Estimated audience size2,951,722
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Brazil national football team audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Brazil national football team audience comes from United States.

Worldwide audience distribution share by country for Brazil national football team
CountryShare
Brazil29.0%
Italy7.1%
United States6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazil national football team audience in United States is strongest.

Fig. 05

Top regions by affinity

Brazil national football team fans by region: top regions in United States
#RegionReachAffinity×
01Florida~500K2.63×
02New Jersey~200K2.40×
03Massachusetts~100K2.32×
04Connecticut~60K1.88×
05New York~300K1.85×
06California~500K1.64×
07Maryland~80K1.56×
08Texas~400K1.50×
09Rhode Island~10K1.42×
10Georgia~100K1.38×
11Virginia~90K1.32×
12Nevada~40K1.29×
13Illinois~100K1.22×
14Washington, District of Columbia~10K1.22×
15Utah~30K1.18×
16Delaware~10K1.17×
17North Carolina~100K1.11×
18Arizona~70K1.09×
19Washington~60K1.02×
20Indiana~50K0.96×
21Pennsylvania~90K0.93×
22Minnesota~40K0.88×
23Oregon~30K0.88×
24Colorado~40K0.87×
25Kansas~20K0.86×
26Nebraska~10K0.86×
27Ohio~70K0.80×
28New Hampshire~9K0.80×
29Iowa~20K0.79×
30Tennessee~50K0.78×
31South Carolina~30K0.77×
32New Mexico~10K0.77×
33Michigan~60K0.76×
34Maine~8K0.74×
35Idaho~10K0.71×
36Louisiana~30K0.70×
37Kentucky~30K0.70×
38Oklahoma~20K0.70×
39Missouri~30K0.68×
40Arkansas~20K0.68×
41Vermont~3K0.67×
42North Dakota~4K0.66×
43Alabama~30K0.65×
44South Dakota~4K0.65×
45Hawaii~8K0.61×
46Wisconsin~30K0.60×
47Alaska~4K0.59×
48Montana~4K0.49×
49Mississippi~10K0.48×
50West Virginia~6K0.45×
Fig. 06

Affinity by region

Affinity by region — Brazil national football team, United States
0.45×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazil national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazil national football team audience
#·InterestCategoryAffinity×
01Portugal national football teamSports19.44×
02Spain national football teamSports19.35×
03DohaTravel & Leisure16.01×
04FIFA MobileGames14.32×
05Freddie HighmoreMovies & TV14.24×
06UEFA Nations LeagueSports12.79×
07Paris Saint-GermainSports11.13×
08Christian PulisicSports10.43×
09Atlético MadridSports8.41×
10La LigaSports4.55×
11Real Madrid C.F.Sports4.14×
12Manchester United F.C.Sports4.11×
13FC BarcelonaSports3.84×
14Giannis AntetokounmpoSports3.52×
15UEFA Champions LeagueSports3.40×
16FIFA World Cup 2026Sports2.93×
17Dollar GeneralShopping1.93×
18Dollar TreeShopping1.89×
19NBASports1.67×
20BasketballSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazil national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brazil national football team audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.96×
MindfulnessBALANCE2.09×
SpiritualityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brazil national football team audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.12×
Convenience OrientationPREMIUM1.16×
CreativityOPEN1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brazil national football team have in United States?

Brazil national football team has an estimated audience of 2,951,722 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Brazil national football team fans?

29.0% of Brazil national football team fans are female, 71.0% are male, with an average age of 30.9 years.

03

Which brands do Brazil national football team fans like most?

Brazil national football team fans show strongest brand affinity for FIFA World Cup 2026 (2.93×), Paris Saint-Germain (11.13×), and Spain national football team (19.35×) over the country average.

04

Where do Brazil national football team fans live in United States?

Brazil national football team fans in United States are most concentrated in California (reach ~500K), Florida (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Brazil national football team fans also like?

Beyond Brazil national football team itself, the audience over-indexes on Paris Saint-Germain (11.13×), Spain national football team (19.35×), Real Madrid C.F. (4.14×), and Portugal national football team (19.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Brazil national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazil national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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