Brazil national football team Audience in United States

Brazil national football team logo

Brazil national football team has an estimated audience of 2,951,722 people in United States. 29.0% are female, 71.0% are male, average age 30.9. Top regions: Florida, California, Texas. Top brand affinities: Nationality, Buying and Selling Real Estate, Penn & Teller, Nurse educator, Progressive rock.

The average Brazil national football team fan in United States is 30.9 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Nationality, Buying and Selling Real Estate, Penn & Teller, with strongest over-indexing on Nationality (11.5× the country average). Demographically, the Brazil national football team audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Brazil national football team fans

Demographic split for Brazil national football team audience in United States
MetricValue
Female29.0%
Male71.0%
Average age30.9
Estimated audience size2,951,722

Audience persona

The typical Brazil national football team fan in United States is more male, around 30.9 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Brazil national football team in United States
RegionReachAffinity
Florida619,4023.1×
California588,5841.81×
Texas411,4271.62×
New York341,7552.07×
New Jersey205,9912.74×
Georgia133,4021.47×
Illinois128,7571.31×
Massachusetts122,4962.11×
North Carolina106,1311.19×
Virginia104,3751.45×
Pennsylvania90,8970.91×
Maryland77,3771.52×
Ohio64,8650.71×
Arizona61,3961.02×
Connecticut59,5612.01×
Indiana57,2381.06×
Washington55,8540.94×
Michigan52,7050.68×
Nevada44,1561.55×
Tennessee43,4860.73×
Colorado39,3090.84×
Minnesota36,8660.87×
South Carolina36,3720.82×
Utah30,3631.15×
Oregon27,1730.8×
Missouri26,5920.56×
Wisconsin25,2410.57×
Kentucky25,2210.68×
Louisiana25,0440.66×
Oklahoma21,9300.67×
Alabama21,1600.51×
Iowa20,5400.84×
Kansas18,5260.8×
Arkansas15,6760.64×
Nebraska12,3240.83×
Rhode Island11,5901.23×
Washington, District of Columbia11,2721.27×
New Mexico10,1840.69×
Mississippi9,2810.38×
Idaho9,1930.62×
Delaware8,8841.09×
New Hampshire6,9960.6×
Maine6,3640.6×
Hawaii5,1010.4×
West Virginia4,3190.31×
North Dakota3,3660.56×
South Dakota3,2680.48×
Vermont2,7880.54×
Montana2,3770.29×
Wyoming1,6970.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brazil national football team audience
BrandAffinityCategory
Nationality11.5×Politics & Society
Buying and Selling Real Estate29.98×Home & Garden
Penn & Teller21.69×Movies & TV
Nurse educator17.13×Kids & Family
Progressive rock4.33×Music & Radio
Mackenzie Foy15.28×Fashion & Accessoires
Minnesota3.27×Travel & Leisure
Dental hygienist12.38×Health
Historic site7.35×Arts & Culture
Home construction2.4×Home & Garden
Dana Carvey14.77×Movies & TV
Combat sport2.41×Sports
Elsword20.63×Games
Bully (2011 film)8.56×Movies & TV
Snow White (Fables)12.36×Literature
Emperor Entertainment Group14.32×Business & Career
Lahaina, Hawaii21.78×Travel & Leisure
Panama4.21×Travel & Leisure
Pro-Ject4.6×Music & Radio
Carnival of Souls22.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brazil national football team audience
TraitClusterScore
MindfulnessBALANCE1.78
SpiritualityBALANCE1.53
LGBTQ+ IdentityOPEN1.42
Urban LifestyleOPEN1.38
Risk AppetiteTHRILL1.32
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Brazil national football team
CountryShare
Brazil29.1%
Italy7.1%
United States6.2%

See Brazil national football team audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Brazil national football team have in United States?

Brazil national football team has an estimated audience of 2,951,722 people in United States, concentrated in Florida and California.

What is the gender split and age of Brazil national football team fans?

29.0% of Brazil national football team fans are female, 71.0% are male, with an average age of 30.9 years.

Which brands do Brazil national football team fans like most?

Brazil national football team fans show strongest brand affinity for Nationality (11.5×), Buying and Selling Real Estate (29.98×), and Penn & Teller (21.69×) over the country average.

Where do Brazil national football team fans live in United States?

Brazil national football team fans in United States are most concentrated in Florida (reach 619,402), California (reach 588,584), and Texas (reach 411,427). These three regions account for the largest share of the active audience.

What other brands do Brazil national football team fans also like?

Beyond Brazil national football team itself, the audience over-indexes on Buying and Selling Real Estate (29.98×), Penn & Teller (21.69×), Nurse educator (17.13×), and Progressive rock (4.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brazil national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.