A data profile of the people who buy, follow and care about Cruzeiro Esporte Clube in Brazil — modelled from more than twelve digital signal sources. Cruzeiro Esporte Clube has an estimated audience of 40,377,451 people in Brazil.
The average Cruzeiro Esporte Clube fan in Brazil is 36.9 years old, more male, and lives primarily in Minas Gerais.
The audience is concentrated in Minas Gerais, São Paulo, Rio de Janeiro.
Top brand affinities include Clube Atlético Mineiro, Esporte Clube Bahia, Coritiba Foot Ball Club, with strongest over-indexing on Clube Atlético Mineiro (1.52× the country average).
Demographically, the Cruzeiro Esporte Clube audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cruzeiro Esporte Clube fan in Brazil is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Clube Atlético Mineiro.
The key figures that characterise the Cruzeiro Esporte Clube profile in Brazil.
40.4% are female, 59.6% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 36.9 |
| Estimated audience size | 40,377,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Cruzeiro Esporte Clube audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 93.2% |
| United States | 1.3% |
| Portugal | 0.7% |
Where the Cruzeiro Esporte Clube audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~17M | 4.61× | |
| 02 | Espírito Santo | ~1M | 1.35× | |
| 03 | Bahia | ~3.5M | 1.22× | |
| 04 | Rondônia | ~400K | 1.15× | |
| 05 | Tocantins | ~300K | 1.09× | |
| 06 | Maranhão | ~1M | 1.04× | |
| 07 | Goiás | ~1.5M | 1.00× | |
| 08 | Pará | ~1.5M | 0.97× | |
| 09 | Piauí | ~500K | 0.95× | |
| 10 | Federal District | ~600K | 0.92× | |
| 11 | Acre | ~100K | 0.92× | |
| 12 | Rio de Janeiro | ~3.5M | 0.91× | |
| 13 | Mato Grosso | ~700K | 0.91× | |
| 14 | Amazonas | ~600K | 0.90× | |
| 15 | Paraíba | ~700K | 0.83× | |
| 16 | Amapá | ~100K | 0.82× | |
| 17 | Ceará | ~1.5M | 0.79× | |
| 18 | Rio Grande do Norte | ~500K | 0.79× | |
| 19 | Roraima | ~90K | 0.79× | |
| 20 | Alagoas | ~500K | 0.78× | |
| 21 | Sergipe | ~300K | 0.77× | |
| 22 | Mato Grosso do Sul | ~400K | 0.74× | |
| 23 | Santa Catarina | ~1M | 0.61× | |
| 24 | São Paulo | ~6.5M | 0.60× | |
| 25 | Pernambuco | ~1M | 0.54× | |
| 26 | Paraná | ~1.5M | 0.51× | |
| 27 | Rio Grande do Sul | ~1M | 0.50× |
The strongest cross-interests of the Cruzeiro Esporte Clube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PSV Eindhoven | Sports | 1.88× | ||
| 02 | Coritiba Foot Ball Club | Sports | 1.80× | ||
| 03 | Creative Commons | Technology & Electronics | 1.75× | ||
| 04 | Semi-trailer truck | Cars & Mobility | 1.73× | ||
| 05 | Patio | Home & Garden | 1.72× | ||
| 06 | Breakfast television | Movies & TV | 1.70× | ||
| 07 | Arena Corinthians | Sports | 1.68× | ||
| 08 | Esporte Clube Bahia | Sports | 1.67× | ||
| 09 | Che Guevara | Politics & Society | 1.67× | ||
| 10 | Brad Pitt | Movies & TV | 1.66× | ||
| 11 | Atlético Clube Goianiense | Sports | 1.66× | ||
| 12 | Clube Atlético Paranaense | Sports | 1.60× | ||
| 13 | Patrick Swayze | Movies & TV | 1.59× | ||
| 14 | OXXO | Fashion & Accessoires | 1.58× | ||
| 15 | Phoenix Suns | Sports | 1.58× | ||
| 16 | Arsenal F.C. | Sports | 1.57× | ||
| 17 | Olympique Lyonnais | Sports | 1.57× | ||
| 18 | Clube Náutico Capibaribe | Sports | 1.54× | ||
| 19 | Galvão Bueno | Movies & TV | 1.53× | ||
| 20 | Clube Atlético Mineiro | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.17× | |
| Tradition | CONSERVATISM | 1.13× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.86× | |
| Indulgence | JOY | 0.90× | |
| DIY Mentality | THRILL | 0.92× |
Cruzeiro Esporte Clube has an estimated audience of 40,377,451 people in Brazil, concentrated in Minas Gerais and São Paulo.
40.4% of Cruzeiro Esporte Clube fans are female, 59.6% are male, with an average age of 36.9 years.
Cruzeiro Esporte Clube fans show strongest brand affinity for Clube Atlético Mineiro (1.52×), Esporte Clube Bahia (1.67×), and Coritiba Foot Ball Club (1.8×) over the country average.
Cruzeiro Esporte Clube fans in Brazil are most concentrated in Minas Gerais (reach ~17M), São Paulo (reach ~6.5M), and Rio de Janeiro (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Cruzeiro Esporte Clube itself, the audience over-indexes on Esporte Clube Bahia (1.67×), Coritiba Foot Ball Club (1.8×), Creative Commons (1.75×), and Brad Pitt (1.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cruzeiro Esporte Clube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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