A data profile of the people who buy, follow and care about Betfair in Brazil — modelled from more than twelve digital signal sources. Betfair has an estimated audience of 7,843,332 people in Brazil.
The average Betfair fan in Brazil is 34.7 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Betano, BetMGM, Bet365, with strongest over-indexing on Betano (9.3× the country average).
Demographically, the Betfair audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Betfair fan in Brazil is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
The key figures that characterise the Betfair profile in Brazil.
40.7% are female, 59.3% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 34.7 |
| Estimated audience size | 7,843,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Betfair audience comes from Brazil.
| Country | Share |
|---|---|
| United Kingdom | 33.1% |
| Brazil | 29.3% |
| Spain | 9.5% |
Where the Betfair audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~300K | 1.62× | |
| 02 | Piauí | ~100K | 1.37× | |
| 03 | Rio de Janeiro | ~1M | 1.32× | |
| 04 | Acre | ~30K | 1.26× | |
| 05 | Bahia | ~600K | 1.24× | |
| 06 | Rio Grande do Norte | ~200K | 1.23× | |
| 07 | Paraíba | ~200K | 1.17× | |
| 08 | Sergipe | ~100K | 1.17× | |
| 09 | Amazonas | ~100K | 1.10× | |
| 10 | Minas Gerais | ~900K | 1.08× | |
| 11 | Pará | ~300K | 1.07× | |
| 12 | Ceará | ~400K | 1.04× | |
| 13 | Amapá | ~30K | 1.03× | |
| 14 | Alagoas | ~100K | 0.99× | |
| 15 | Pernambuco | ~400K | 0.98× | |
| 16 | Espírito Santo | ~100K | 0.92× | |
| 17 | Tocantins | ~50K | 0.92× | |
| 18 | Goiás | ~300K | 0.91× | |
| 19 | Roraima | ~20K | 0.91× | |
| 20 | Mato Grosso | ~100K | 0.84× | |
| 21 | Rio Grande do Sul | ~400K | 0.83× | |
| 22 | Rondônia | ~50K | 0.81× | |
| 23 | Federal District | ~90K | 0.72× | |
| 24 | São Paulo | ~1.5M | 0.65× | |
| 25 | Santa Catarina | ~200K | 0.63× | |
| 26 | Mato Grosso do Sul | ~70K | 0.63× | |
| 27 | Paraná | ~300K | 0.56× |
The strongest cross-interests of the Betfair audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile gambling | Games | 15.58× | ||
| 02 | Bet365 | Games | 14.77× | ||
| 03 | BetMGM | Games | 13.45× | ||
| 04 | Blackjack | Games | 12.93× | ||
| 05 | Roulette | Games | 12.20× | ||
| 06 | Unibet | Games | 11.76× | ||
| 07 | Betano | Games | 9.30× | ||
| 08 | Sports betting | Games | 9.30× | ||
| 09 | Online gambling | Games | 8.15× | ||
| 10 | Casino | Games | 7.45× | ||
| 11 | Paris Saint-Germain | Sports | 4.47× | ||
| 12 | Al Nassr FC | Sports | 4.00× | ||
| 13 | Endrick | Sports | 3.67× | ||
| 14 | Fortaleza Esporte Clube | Sports | 3.09× | ||
| 15 | Clube Atlético Mineiro | Sports | 2.67× | ||
| 16 | Real Madrid C.F. | Sports | 2.61× | ||
| 17 | Sport Club Internacional | Sports | 2.57× | ||
| 18 | Seleção Brasileira | Sports | 2.21× | ||
| 19 | Cruzeiro Esporte Clube | Sports | 2.17× | ||
| 20 | Neymar | Sports | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.12× | |
| DIY Mentality | THRILL | 1.11× | |
| Travelling | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Tradition | CONSERVATISM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.65× |
Betfair's target market in Brazil covers an estimated 7,843,332 people, concentrated in São Paulo and Rio de Janeiro.
40.7% of the Betfair audience are female, 59.3% are male, with an average age of 34.7 years.
Betfair fans show strongest brand affinity for Betano (9.3×), BetMGM (13.45×), and Bet365 (14.77×) over the country average.
Betfair fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Betfair itself, the audience over-indexes on BetMGM (13.45×), Bet365 (14.77×), Paris Saint-Germain (4.47×), and Online gambling (8.15×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Betfair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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