Top 50 Brands in Brazil
This curated ranking covers the 50 largest brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 16,212 brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Betano, Gemini Sound Products and Saint Albray lead the list with a combined estimated audience of 128,091,067 people. Across all 50 entries the average audience size is 14,076,031, and the largest, Betano, reaches around 55,349,888 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Betano |
55,349,888 | 53.6% | Betting | Games |
| 2 |  Gemini Sound Products |
40,248,004 | 6.5% | Business & Career | |
| 3 |  Saint Albray |
32,493,175 | 85.5% | Food & Beverages | |
| 4 |  Hotels & Resorts |
20,222,000 | 2.5% | ||
| 5 |  Tempo Beer Industries |
18,798,004 | 51.9% | Consulting | Food & Beverages |
| 6 |  Lucas Bols |
17,681,794 | 40.2% | Food & Beverages | |
| 7 |  Casas Bahia |
17,301,193 | 92.9% | Shopping | |
| 8 |  Magazine Luiza |
16,569,330 | 94.1% | Apparel | Shopping |
| 9 |  O Boticário |
16,244,487 | 88.7% | Beauty | Shopping |
| 10 |  Maille (company) |
14,076,433 | 91.0% | Food & Beverages | |
| 11 |  Carrefour |
14,049,551 | 15.3% | Supermarket | Shopping |
| 12 |  Samsung |
13,560,021 | 7.3% | Entertainment | Technology & Electronics |
| 13 |  AliExpress |
13,400,382 | 8.0% | Fashion | Shopping |
| 14 |  Netshoes |
13,033,972 | 96.4% | Fashion | Shopping |
| 15 |  Vivara |
12,943,358 | 91.7% | Pets & Animals | |
| 16 |  Airbnb |
12,793,957 | 4.7% | Travel website | Travel & Leisure |
| 17 |  Banco do Brasil |
12,672,328 | 94.2% | Bank | Business & Career |
| 18 |  Hotmart |
12,599,285 | 54.6% | Shopping | |
| 19 |  Honda |
12,540,549 | 9.9% | Car manufacturer | Cars & Mobility |
| 20 |  Mounjaro |
12,526,958 | 26.3% | Health | |
| 21 |  Gemini |
12,330,954 | 7.5% | Generative AI | Technology & Electronics |
| 22 |  Amusic |
12,234,034 | 75.7% | Music & Radio | |
| 23 |  Musea |
12,011,159 | 75.9% | Record label | Music & Radio |
| 24 |  Riachuelo |
11,911,239 | 97.0% | Department store | Shopping |
| 25 |  VOO |
11,543,343 | 31.0% | Telecommunication company | Technology & Electronics |
| 26 |  Localiza |
11,527,252 | 89.6% | Cars & Mobility | |
| 27 |  Glade (brand) |
11,508,439 | 48.0% | Detergent | Home & Garden |
| 28 |  Atacadão |
11,436,261 | 97.2% | Supermarket | Shopping |
| 29 |  Vivo (telecommunications) |
11,319,342 | 42.2% | Mobile phone operator | Technology & Electronics |
| 30 |  Champion (train) |
11,284,520 | 10.4% | Cars & Mobility | |
| 31 |  Mega-Sena |
11,185,136 | 94.5% | Lottery | Games |
| 32 |  Microsoft |
11,156,047 | 9.1% | Software | Technology & Electronics |
| 33 |  McDonald's |
11,083,242 | 3.6% | Fast food restaurants | Food & Beverages |
| 34 |  Volkswagen |
11,071,568 | 7.8% | Car manufacturer | Cars & Mobility |
| 35 |  Lojas Renner |
11,048,862 | 99.6% | Fashion & Accessoires | |
| 36 |  Maped |
11,048,472 | 96.5% | Business & Career | |
| 37 |  Caixa Econômica Federal |
10,796,152 | 80.2% | Bank | Business & Career |
| 38 |  Apple |
10,616,715 | 4.9% | Entertainment | Technology & Electronics |
| 39 |  Azul Brazilian Airlines |
10,575,260 | 81.9% | Airline | Travel & Leisure |
| 40 |  Stitches (store) |
10,520,098 | 19.0% | Fashion & Accessoires | |
| 41 |  Electrolux |
10,453,642 | 37.1% | Domestic appliances | Home & Garden |
| 42 |  Enel |
10,328,884 | 49.0% | Energy | Home & Garden |
| 43 |  Lojas Americanas |
10,304,740 | 96.0% | Electronics | Shopping |
| 44 |  Google Drive |
10,139,449 | 4.7% | Hosting | Technology & Electronics |
| 45 |  Dafiti |
9,896,815 | 72.1% | Fashion & Accessoires | |
| 46 |  Barcaffe |
9,782,339 | 14.8% | Food & Beverages | |
| 47 |  Fiat |
9,575,974 | 17.7% | Car manufacturer | Cars & Mobility |
| 48 |  Adidas |
9,466,663 | 4.8% | Sportswear | Fashion & Accessoires |
| 49 |  Sephora |
9,320,913 | 5.7% | Drugstore | Shopping |
| 50 |  Rede Globo |
9,219,375 | 89.5% | Movies & TV |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest brand in Brazil?
Betano currently leads with an estimated audience of 55,349,888 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.