Honda Audience in Brazil
Honda has an estimated audience of 12,540,549 people in Brazil. 36.4% are female, 63.6% are male, average age 40.5. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Consortium, WebMotors, SUVs, Volkswagen, Fiat.
The average Honda fan in Brazil is 40.5 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Consortium, WebMotors, SUVs, with strongest over-indexing on Consortium (2.38× the country average). Demographically, the Honda audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Honda fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 40.5 |
| Estimated audience size | 12,540,549 |
Audience persona
The typical Honda fan in Brazil is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Consortium.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,536,687 | 0.78× |
| Minas Gerais | 1,092,088 | 0.84× |
| Rio de Janeiro | 1,037,754 | 0.88× |
| Bahia | 917,452 | 1.11× |
| Pernambuco | 698,315 | 1.21× |
| Paraná | 487,773 | 0.64× |
| Ceará | 485,518 | 0.88× |
| Pará | 449,022 | 1.1× |
| Rio Grande do Sul | 440,485 | 0.6× |
| Goiás | 388,898 | 0.81× |
| Maranhão | 383,782 | 1.22× |
| Santa Catarina | 379,971 | 0.66× |
| Paraíba | 314,226 | 1.24× |
| Mato Grosso | 302,154 | 1.29× |
| Espírito Santo | 267,688 | 1.02× |
| Rio Grande do Norte | 247,939 | 1.19× |
| Amazonas | 227,681 | 1.05× |
| Alagoas | 207,229 | 1.13× |
| Piauí | 204,573 | 1.17× |
| Mato Grosso do Sul | 180,884 | 0.99× |
| Sergipe | 158,262 | 1.21× |
| Federal District | 134,158 | 0.64× |
| Rondônia | 132,628 | 1.27× |
| Tocantins | 89,133 | 1.07× |
| Acre | 47,276 | 1.08× |
| Amapá | 42,928 | 0.97× |
| Roraima | 33,162 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consortium | 2.38× | Business & Career |
| WebMotors | 1.9× | Cars & Mobility |
| SUVs | 1.79× | Cars & Mobility |
| Volkswagen | 1.91× | Cars & Mobility |
| Fiat | 1.88× | Cars & Mobility |
| Motor vehicle | 1.59× | Cars & Mobility |
| Toyota | 1.93× | Cars & Mobility |
| Localiza | 1.56× | Cars & Mobility |
| General Motors | 1.98× | Cars & Mobility |
| Ford Ka | 2.23× | Cars & Mobility |
| Hyundai HB20 | 2.23× | Cars & Mobility |
| Credit (finance) | 1.5× | Business & Career |
| Renault | 2× | Cars & Mobility |
| Tractor | 1.71× | Cars & Mobility |
| Yamaha Corporation | 2.06× | Technology & Electronics |
| Peugeot | 1.97× | Cars & Mobility |
| Hyundai | 2× | Cars & Mobility |
| Nissan | 1.91× | Cars & Mobility |
| iCarros | 2.05× | Cars & Mobility |
| Honda Civic | 2.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.91 |
| Quality Awareness | PREMIUM | 1.46 |
| Family Orientation | CONSERVATISM | 1.44 |
| Risk Appetite | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.16 |
| Urban Lifestyle | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 10.2% |
| Japan | 6.2% |
See Honda audiences in other countries
More Car manufacturer audiences in Brazil
- Volkswagen (11,071,568)
- Fiat (9,435,959)
- BMW (7,762,210)
- Toyota (7,590,095)
- General Motors (7,069,242)
Frequently asked questions
How many fans does Honda have in Brazil?
Honda has an estimated audience of 12,540,549 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Honda fans?
36.4% of Honda fans are female, 63.6% are male, with an average age of 40.5 years.
Which brands do Honda fans like most?
Honda fans show strongest brand affinity for Consortium (2.38×), WebMotors (1.9×), and SUVs (1.79×) over the country average.
Where do Honda fans live in Brazil?
Honda fans in Brazil are most concentrated in São Paulo (reach 2,536,687), Minas Gerais (reach 1,092,088), and Rio de Janeiro (reach 1,037,754). These three regions account for the largest share of the active audience.
What other brands do Honda fans also like?
Beyond Honda itself, the audience over-indexes on WebMotors (1.9×), SUVs (1.79×), Volkswagen (1.91×), and Fiat (1.88×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Honda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.