Honda Audience in Germany
Honda has an estimated audience of 3,933,384 people in Germany. 34.1% are female, 65.9% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorcycle accessories, Hyundai, Motorcycle sport, Touring motorcycle, Motorcycle helmet.
The average Honda fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorcycle accessories, Hyundai, Motorcycle sport, with strongest over-indexing on Motorcycle accessories (7.21× the country average). Demographically, the Honda audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Honda fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 36.5 |
| Estimated audience size | 3,933,384 |
Audience persona
The typical Honda fan in Germany is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorcycle accessories.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 934,271 | 1.09× |
| Bayern | 732,617 | 1.16× |
| Baden-Württemberg | 613,914 | 1.14× |
| Niedersachsen | 372,026 | 0.97× |
| Hessen | 365,863 | 1.22× |
| Rheinland-Pfalz | 218,401 | 1.11× |
| Sachsen | 208,938 | 1.08× |
| Berlin | 159,410 | 0.91× |
| Schleswig-Holstein | 130,902 | 0.93× |
| Brandenburg | 129,754 | 1.06× |
| Thüringen | 100,427 | 1× |
| Sachsen-Anhalt | 95,432 | 0.94× |
| Hamburg | 76,278 | 0.86× |
| Mecklenburg-Vorpommern | 68,219 | 0.91× |
| Saarland | 40,910 | 0.85× |
| Bremen | 26,151 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle accessories | 7.21× | Cars & Mobility |
| Hyundai | 5.24× | Cars & Mobility |
| Motorcycle sport | 5.68× | Sports |
| Touring motorcycle | 7.6× | Cars & Mobility |
| Motorcycle helmet | 6.05× | Cars & Mobility |
| Sport bike | 4.88× | Cars & Mobility |
| Bicycle touring | 4.26× | Sports |
| Used Cars | 4.02× | Cars & Mobility |
| Custom motorcycle | 4.9× | Cars & Mobility |
| AutoScout24 | 2.37× | Cars & Mobility |
| Motorcycling | 3.41× | Cars & Mobility |
| Driving | 3.34× | Cars & Mobility |
| Used car | 2.76× | Cars & Mobility |
| Automobile repair shop | 4.1× | Cars & Mobility |
| Škoda Auto | 2.76× | Cars & Mobility |
| Motorcycle club | 3.91× | Cars & Mobility |
| Engine | 2.92× | Cars & Mobility |
| Tire | 2.89× | Cars & Mobility |
| Motor vehicle | 2.13× | Cars & Mobility |
| Suzuki | 4.71× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.48 |
| DIY Mentality | THRILL | 1.32 |
| Family Orientation | CONSERVATISM | 1.26 |
| Social Media Usage | JOY | 1.23 |
| Early Adopter Mentality | POWER | 1.21 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 10.2% |
| Japan | 6.2% |
See Honda audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Honda have in Germany?
Honda has an estimated audience of 3,933,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Honda fans?
34.1% of Honda fans are female, 65.9% are male, with an average age of 36.5 years.
Which brands do Honda fans like most?
Honda fans show strongest brand affinity for Motorcycle accessories (7.21×), Hyundai (5.24×), and Motorcycle sport (5.68×) over the country average.
Where do Honda fans live in Germany?
Honda fans in Germany are most concentrated in Nordrhein-Westfalen (reach 934,271), Bayern (reach 732,617), and Baden-Württemberg (reach 613,914). These three regions account for the largest share of the active audience.
What other brands do Honda fans also like?
Beyond Honda itself, the audience over-indexes on Hyundai (5.24×), Motorcycle sport (5.68×), Touring motorcycle (7.6×), and Motorcycle helmet (6.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.