A data profile of the people who buy, follow and care about Banco do Brasil in Brazil — modelled from more than twelve digital signal sources. Banco do Brasil has an estimated audience of 12,672,328 people in Brazil.
The average Banco do Brasil fan in Brazil is 41.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Banco Bradesco, Mega-Sena, JusBrasil, with strongest over-indexing on Banco Bradesco (2.67× the country average).
Demographically, the Banco do Brasil audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Banco do Brasil fan in Brazil is more female, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Banco Bradesco.
The key figures that characterise the Banco do Brasil profile in Brazil.
58.7% are female, 41.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 41.1 |
| Estimated audience size | 12,672,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Banco do Brasil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 94.2% |
| United States | 1.2% |
| Portugal | 0.9% |
Where the Banco do Brasil audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~300K | 1.48× | |
| 02 | Tocantins | ~100K | 1.35× | |
| 03 | Mato Grosso | ~300K | 1.30× | |
| 04 | Roraima | ~40K | 1.20× | |
| 05 | Federal District | ~200K | 1.18× | |
| 06 | Piauí | ~200K | 1.12× | |
| 07 | Acre | ~50K | 1.12× | |
| 08 | Rio Grande do Sul | ~800K | 1.07× | |
| 09 | Goiás | ~500K | 1.05× | |
| 10 | Rio Grande do Norte | ~200K | 1.03× | |
| 11 | Rondônia | ~100K | 1.02× | |
| 12 | Paraíba | ~300K | 1.01× | |
| 13 | Sergipe | ~100K | 1.01× | |
| 14 | Santa Catarina | ~600K | 1.00× | |
| 15 | Maranhão | ~300K | 0.99× | |
| 16 | Amapá | ~40K | 0.98× | |
| 17 | Paraná | ~700K | 0.92× | |
| 18 | São Paulo | ~3M | 0.91× | |
| 19 | Minas Gerais | ~1M | 0.89× | |
| 20 | Bahia | ~700K | 0.89× | |
| 21 | Ceará | ~500K | 0.87× | |
| 22 | Pernambuco | ~500K | 0.86× | |
| 23 | Pará | ~400K | 0.86× | |
| 24 | Alagoas | ~100K | 0.78× | |
| 25 | Espírito Santo | ~200K | 0.72× | |
| 26 | Rio de Janeiro | ~800K | 0.69× | |
| 27 | Amazonas | ~200K | 0.69× |
The strongest cross-interests of the Banco do Brasil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tele Sena | Games | 2.90× | ||
| 02 | Banco Bradesco | Business & Career | 2.67× | ||
| 03 | Banco Itaú | Business & Career | 2.28× | ||
| 04 | Mairo Vergara | News | 2.01× | ||
| 05 | JusBrasil | Internet & Social Media | 1.98× | ||
| 06 | Itaú Unibanco | Business & Career | 1.93× | ||
| 07 | Flex (magazine) | Sports | 1.92× | ||
| 08 | Banrisul | Business & Career | 1.91× | ||
| 09 | Fiat 500 (2007) | Cars & Mobility | 1.90× | ||
| 10 | Sebrae | Business & Career | 1.82× | ||
| 11 | Mega-Sena | Games | 1.79× | ||
| 12 | sbt | Movies & TV | 1.70× | ||
| 13 | Solar System | Travel & Leisure | 1.67× | ||
| 14 | Mobile banking | Business & Career | 1.64× | ||
| 15 | Savings bank | Business & Career | 1.63× | ||
| 16 | Deposit account | Business & Career | 1.58× | ||
| 17 | Farmer | Home & Garden | 1.58× | ||
| 18 | Saving | Business & Career | 1.55× | ||
| 19 | Bank account | Business & Career | 1.53× | ||
| 20 | Lawsuit | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.09× | |
| Need for Security | CONSERVATISM | 1.08× | |
| DIY Mentality | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| Spirituality | BALANCE | 0.87× | |
| Urban Lifestyle | OPEN | 0.89× |
Banco do Brasil's target market in Brazil covers an estimated 12,672,328 people, concentrated in São Paulo and Minas Gerais.
58.7% of the Banco do Brasil audience are female, 41.3% are male, with an average age of 41.1 years.
Banco do Brasil fans show strongest brand affinity for Banco Bradesco (2.67×), Mega-Sena (1.79×), and JusBrasil (1.98×) over the country average.
Banco do Brasil fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Banco do Brasil itself, the audience over-indexes on Mega-Sena (1.79×), JusBrasil (1.98×), Banco Itaú (2.28×), and Itaú Unibanco (1.93×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Banco do Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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