Banco do Brasil Target Market in Brazil
Banco do Brasil has an estimated audience of 12,672,328 people in Brazil. 58.7% are female, 41.3% are male, average age 41.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Banco Bradesco, Mega-Sena, JusBrasil, Banco Itaú, Itaú Unibanco.
The average Banco do Brasil fan in Brazil is 41.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Banco Bradesco, Mega-Sena, JusBrasil, with strongest over-indexing on Banco Bradesco (2.67× the country average). Demographically, the Banco do Brasil audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Customer demographics of Banco do Brasil
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 41.1 |
| Estimated audience size | 12,672,328 |
Audience persona
The typical Banco do Brasil fan in Brazil is more female, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Banco Bradesco.
Banco do Brasil customers by region in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~3M | 0.91× |
| Minas Gerais | ~1M | 0.89× |
| Rio de Janeiro | ~800K | 0.69× |
| Rio Grande do Sul | ~800K | 1.07× |
| Bahia | ~700K | 0.89× |
| Paraná | ~700K | 0.92× |
| Santa Catarina | ~600K | 1× |
| Goiás | ~500K | 1.05× |
| Pernambuco | ~500K | 0.86× |
| Ceará | ~500K | 0.87× |
| Pará | ~400K | 0.86× |
| Maranhão | ~300K | 0.99× |
| Mato Grosso | ~300K | 1.3× |
| Mato Grosso do Sul | ~300K | 1.48× |
| Paraíba | ~300K | 1.01× |
| Federal District | ~200K | 1.18× |
| Rio Grande do Norte | ~200K | 1.03× |
| Piauí | ~200K | 1.12× |
| Espírito Santo | ~200K | 0.72× |
| Amazonas | ~200K | 0.69× |
| Alagoas | ~100K | 0.78× |
| Sergipe | ~100K | 1.01× |
| Tocantins | ~100K | 1.35× |
| Rondônia | ~100K | 1.02× |
| Acre | ~50K | 1.12× |
| Amapá | ~40K | 0.98× |
| Roraima | ~40K | 1.2× |
Top brand affinities of the Banco do Brasil audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Banco Bradesco | 2.67× | Business & Career |
| Mega-Sena | 1.79× | Games |
| JusBrasil | 1.98× | Internet & Social Media |
| Banco Itaú | 2.28× | Business & Career |
| Itaú Unibanco | 1.93× | Business & Career |
| sbt | 1.7× | Movies & TV |
| Saving | 1.55× | Business & Career |
| Banrisul | 1.91× | Business & Career |
| Tele Sena | 2.9× | Games |
| Deposit account | 1.58× | Business & Career |
| Bank account | 1.53× | Business & Career |
| Lawsuit | 1.52× | Business & Career |
| Sebrae | 1.82× | Business & Career |
| Savings bank | 1.63× | Business & Career |
| Fiat 500 (2007) | 1.9× | Cars & Mobility |
| Solar System | 1.67× | Travel & Leisure |
| Mobile banking | 1.64× | Business & Career |
| Mairo Vergara | 2.01× | News |
| Farmer | 1.58× | Home & Garden |
| Law firm | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.09 |
| Need for Security | CONSERVATISM | 1.08 |
| DIY Mentality | THRILL | 1.03 |
| Design Affinity | PREMIUM | 1.03 |
| Quality Awareness | PREMIUM | 1.01 |
| Healthy Lifestyle | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 94.1% |
| United States | 1.1% |
| Portugal | 0.9% |
See Banco do Brasil audiences in other countries
More Bank audiences in Brazil
- Caixa Econômica Federal (10,796,153)
- Itaú Unibanco (8,216,444)
- Banco Itaú (6,667,531)
- Banco Bradesco (6,213,252)
- Banrisul (3,322,024)
Frequently asked questions
Who is Banco do Brasil's target market in Brazil?
Banco do Brasil's target market in Brazil covers an estimated 12,672,328 people, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Banco do Brasil customers?
58.7% of the Banco do Brasil audience are female, 41.3% are male, with an average age of 41.1 years.
Which brands do Banco do Brasil fans like most?
Banco do Brasil fans show strongest brand affinity for Banco Bradesco (2.67×), Mega-Sena (1.79×), and JusBrasil (1.98×) over the country average.
Where do Banco do Brasil fans live in Brazil?
Banco do Brasil fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Banco do Brasil fans also like?
Beyond Banco do Brasil itself, the audience over-indexes on Mega-Sena (1.79×), JusBrasil (1.98×), Banco Itaú (2.28×), and Itaú Unibanco (1.93×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Banco do Brasil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.