A data profile of the people who buy, follow and care about Deposit account in Brazil — modelled from more than twelve digital signal sources. Deposit account has an estimated audience of 4,322,078 people in Brazil.
Deposit account has an estimated audience of 4,322,078 people in Brazil. 53.4% are female, 46.6% are male, average age 41.4. Top brand affinities: Instagram, Rock music, Country music, Credit (finance), Pop music.
Top brand affinities include Instagram, Rock music, Country music, with strongest over-indexing on Instagram (1.66× the country average).
Demographically, the Deposit account audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Career Orientation.
The typical Deposit account fan in Brazil is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Deposit account profile in Brazil.
53.4% are female, 46.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.4 |
| Estimated audience size | 4,322,078 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Deposit account audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 5.9% |
The strongest cross-interests of the Deposit account audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 4.21× | ||
| 02 | IBM | Technology & Electronics | 3.79× | ||
| 03 | Credit (finance) | Business & Career | 2.22× | ||
| 04 | Spanish language | Politics & Society | 2.11× | ||
| 05 | Accounting | Business & Career | 1.72× | ||
| 06 | Rock music | Music & Radio | 1.69× | ||
| 07 | Google Maps | Internet & Social Media | 1.69× | ||
| 08 | MSN | News | 1.68× | ||
| 09 | Pop music | Music & Radio | 1.67× | ||
| 10 | Internet & Social Media | 1.66× | |||
| 11 | Localiza | Cars & Mobility | 1.63× | ||
| 12 | Telecommunication | Technology & Electronics | 1.61× | ||
| 13 | Enel | Home & Garden | 1.60× | ||
| 14 | Samsung | Technology & Electronics | 1.58× | ||
| 15 | Banco do Brasil | Business & Career | 1.58× | ||
| 16 | Country music | Music & Radio | 1.57× | ||
| 17 | Hip hop music | Music & Radio | 1.57× | ||
| 18 | Cloud computing | Technology & Electronics | 1.55× | ||
| 19 | Medicine | Business & Career | 1.52× | ||
| 20 | Real property | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.60× | |
| Career Orientation | POWER | 1.41× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.78× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Deposit account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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