A data profile of the people who buy, follow and care about Telecommunication in Brazil — modelled from more than twelve digital signal sources. Telecommunication has an estimated audience of 13,202,621 people in Brazil.
The average Telecommunication fan in Brazil is 39.4 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Vivo (telecommunications), Banking, Esporte Clube Vitória, with strongest over-indexing on Vivo (telecommunications) (2.32× the country average).
Demographically, the Telecommunication audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Telecommunication fan in Brazil is balanced, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Vivo (telecommunications).
The key figures that characterise the Telecommunication profile in Brazil.
54.6% are female, 45.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.4 |
| Estimated audience size | 13,202,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Telecommunication audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
Where the Telecommunication audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~70K | 1.55× | |
| 02 | Piauí | ~300K | 1.54× | |
| 03 | Alagoas | ~300K | 1.44× | |
| 04 | Federal District | ~300K | 1.34× | |
| 05 | Pará | ~500K | 1.16× | |
| 06 | Paraná | ~900K | 1.15× | |
| 07 | Roraima | ~40K | 1.10× | |
| 08 | Sergipe | ~100K | 1.06× | |
| 09 | São Paulo | ~3.5M | 1.00× | |
| 10 | Pernambuco | ~600K | 1.00× | |
| 11 | Paraíba | ~300K | 0.98× | |
| 12 | Maranhão | ~300K | 0.97× | |
| 13 | Amazonas | ~200K | 0.96× | |
| 14 | Bahia | ~800K | 0.92× | |
| 15 | Rio Grande do Norte | ~200K | 0.91× | |
| 16 | Ceará | ~500K | 0.90× | |
| 17 | Mato Grosso | ~200K | 0.90× | |
| 18 | Rio de Janeiro | ~1M | 0.89× | |
| 19 | Goiás | ~500K | 0.89× | |
| 20 | Acre | ~40K | 0.89× | |
| 21 | Espírito Santo | ~200K | 0.87× | |
| 22 | Mato Grosso do Sul | ~200K | 0.85× | |
| 23 | Rondônia | ~90K | 0.85× | |
| 24 | Minas Gerais | ~1M | 0.80× | |
| 25 | Tocantins | ~70K | 0.78× | |
| 26 | Santa Catarina | ~400K | 0.74× | |
| 27 | Rio Grande do Sul | ~500K | 0.64× |
The strongest cross-interests of the Telecommunication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vivo (telecommunications) | Technology & Electronics | 2.32× | ||
| 02 | Lindås | Travel & Leisure | 2.31× | ||
| 03 | Maranhão | Travel & Leisure | 2.20× | ||
| 04 | Southeast Region, Brazil | Travel & Leisure | 1.94× | ||
| 05 | Deity | Politics & Society | 1.93× | ||
| 06 | Satellite television | Technology & Electronics | 1.88× | ||
| 07 | Shopee | Shopping | 1.86× | ||
| 08 | Esporte Clube Juventude | Sports | 1.86× | ||
| 09 | Radio | Technology & Electronics | 1.81× | ||
| 10 | Clube do Remo | Sports | 1.81× | ||
| 11 | Andressa Urach | Fashion & Accessoires | 1.70× | ||
| 12 | Environmental science | Business & Career | 1.69× | ||
| 13 | Casas Bahia | Shopping | 1.64× | ||
| 14 | Laughter | Movies & TV | 1.64× | ||
| 15 | Brazil national football team | Sports | 1.60× | ||
| 16 | Esporte Clube Vitória | Sports | 1.59× | ||
| 17 | O Boticário | Shopping | 1.57× | ||
| 18 | Supreme Federal Court | Politics & Society | 1.54× | ||
| 19 | Technology & Electronics | 1.51× | |||
| 20 | Banking | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.36× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Creativity | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.78× | |
| Travelling | THRILL | 0.79× |
Telecommunication has an estimated audience of 13,202,621 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
54.6% of Telecommunication fans are female, 45.4% are male, with an average age of 39.4 years.
Telecommunication fans show strongest brand affinity for Vivo (telecommunications) (2.32×), Banking (1.5×), and Esporte Clube Vitória (1.59×) over the country average.
Telecommunication fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio de Janeiro (reach ~1M), and Minas Gerais (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Telecommunication itself, the audience over-indexes on Banking (1.5×), Esporte Clube Vitória (1.59×), Casas Bahia (1.64×), and Shopee (1.86×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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