Telecommunication Audience in Brazil
Telecommunication has an estimated audience of 13,202,621 people in Brazil. 54.6% are female, 45.4% are male, average age 39.4. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Vivo (telecommunications), Banking, Esporte Clube Vitória, Casas Bahia, Shopee.
The average Telecommunication fan in Brazil is 39.4 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Vivo (telecommunications), Banking, Esporte Clube Vitória, with strongest over-indexing on Vivo (telecommunications) (2.32× the country average). Demographically, the Telecommunication audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Telecommunication fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.4 |
| Estimated audience size | 13,202,621 |
Audience persona
The typical Telecommunication fan in Brazil is balanced, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Vivo (telecommunications).
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,430,649 | 1× |
| Rio de Janeiro | 1,100,296 | 0.89× |
| Minas Gerais | 1,086,271 | 0.8× |
| Paraná | 937,717 | 1.16× |
| Bahia | 800,291 | 0.92× |
| Pernambuco | 608,174 | 1.01× |
| Ceará | 509,805 | 0.88× |
| Pará | 507,151 | 1.18× |
| Rio Grande do Sul | 467,967 | 0.6× |
| Goiás | 444,476 | 0.88× |
| Santa Catarina | 431,671 | 0.71× |
| Maranhão | 317,343 | 0.96× |
| Piauí | 305,152 | 1.66× |
| Federal District | 302,913 | 1.38× |
| Alagoas | 296,892 | 1.54× |
| Paraíba | 259,742 | 0.98× |
| Espírito Santo | 231,415 | 0.84× |
| Amazonas | 218,530 | 0.95× |
| Mato Grosso | 217,771 | 0.88× |
| Rio Grande do Norte | 192,630 | 0.88× |
| Mato Grosso do Sul | 153,105 | 0.8× |
| Sergipe | 148,601 | 1.08× |
| Amapá | 92,034 | 1.97× |
| Rondônia | 79,974 | 0.73× |
| Roraima | 46,659 | 1.25× |
| Tocantins | 42,131 | 0.48× |
| Acre | 27,737 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vivo (telecommunications) | 2.32× | Technology & Electronics |
| Banking | 1.5× | Business & Career |
| Esporte Clube Vitória | 1.59× | Sports |
| Casas Bahia | 1.64× | Shopping |
| Shopee | 1.86× | Shopping |
| Radio | 1.81× | Technology & Electronics |
| Maranhão | 2.2× | Travel & Leisure |
| O Boticário | 1.57× | Shopping |
| Esporte Clube Juventude | 1.86× | Sports |
| Laughter | 1.64× | Movies & TV |
| Lindås | 2.31× | Travel & Leisure |
| Andressa Urach | 1.7× | Fashion & Accessoires |
| Satellite television | 1.88× | Technology & Electronics |
| 1.51× | Technology & Electronics | |
| Southeast Region, Brazil | 1.94× | Travel & Leisure |
| Clube do Remo | 1.81× | Sports |
| Brazil national football team | 1.6× | Sports |
| Environmental science | 1.69× | Business & Career |
| Deity | 1.93× | Politics & Society |
| Supreme Federal Court | 1.54× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.69 |
| Tradition | CONSERVATISM | 1.34 |
| Social Media Usage | JOY | 1.27 |
| Creativity | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.21 |
| Spirituality | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 4.8% |
| Germany | 4.5% |
See Telecommunication audiences in other countries
- Telecommunication — Germany
- Telecommunication — United States
- Telecommunication — United Kingdom
- Telecommunication — France
- Telecommunication — Italy
- Telecommunication — Spain
- Telecommunication — Japan
- Telecommunication — South Korea
- Telecommunication — India
- Telecommunication — Canada
- Telecommunication — Mexico
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Telecommunication have in Brazil?
Telecommunication has an estimated audience of 13,202,621 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Telecommunication fans?
54.6% of Telecommunication fans are female, 45.4% are male, with an average age of 39.4 years.
Which brands do Telecommunication fans like most?
Telecommunication fans show strongest brand affinity for Vivo (telecommunications) (2.32×), Banking (1.5×), and Esporte Clube Vitória (1.59×) over the country average.
Where do Telecommunication fans live in Brazil?
Telecommunication fans in Brazil are most concentrated in São Paulo (reach 3,430,649), Rio de Janeiro (reach 1,100,296), and Minas Gerais (reach 1,086,271). These three regions account for the largest share of the active audience.
What other brands do Telecommunication fans also like?
Beyond Telecommunication itself, the audience over-indexes on Banking (1.5×), Esporte Clube Vitória (1.59×), Casas Bahia (1.64×), and Shopee (1.86×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Telecommunication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.