Satellite television Audience in Brazil
Satellite television has an estimated audience of 10,391,930 people in Brazil. 55.9% are female, 44.1% are male, average age 39.8. Top regions: Bahia, São Paulo, Ceará.
The average Satellite television fan in Brazil is 39.8 years old, more female, and lives primarily in Bahia. The audience is concentrated in Bahia, São Paulo, Ceará. Demographically, the Satellite television audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Spirituality.
Category: Technology & Electronics · Type: Topic
Demographics of Satellite television fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 39.8 |
| Estimated audience size | 10,391,930 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Bahia | 518,313 | 0.76× |
| São Paulo | 504,662 | 0.19× |
| Ceará | 478,189 | 1.05× |
| Minas Gerais | 465,074 | 0.43× |
| Pará | 435,272 | 1.28× |
| Pernambuco | 421,901 | 0.89× |
| Rio de Janeiro | 420,830 | 0.43× |
| Mato Grosso | 409,896 | 2.1× |
| Rio Grande do Sul | 387,074 | 0.63× |
| Santa Catarina | 386,078 | 0.81× |
| Alagoas | 360,866 | 2.38× |
| Paraná | 353,929 | 0.56× |
| Maranhão | 353,223 | 1.36× |
| Espírito Santo | 254,198 | 1.17× |
| Goiás | 246,772 | 0.62× |
| Rio Grande do Norte | 235,736 | 1.36× |
| Paraíba | 205,822 | 0.98× |
| Piauí | 203,567 | 1.41× |
| Federal District | 185,213 | 1.07× |
| Mato Grosso do Sul | 179,994 | 1.19× |
| Tocantins | 167,852 | 2.44× |
| Sergipe | 97,767 | 0.9× |
| Rondônia | 95,587 | 1.1× |
| Amazonas | 89,808 | 0.5× |
| Acre | 49,728 | 1.37× |
| Amapá | None× | |
| Roraima | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.08 |
| Spirituality | BALANCE | 1.55 |
| Creativity | OPEN | 1.34 |
| Tradition | CONSERVATISM | 1.31 |
| Family Orientation | CONSERVATISM | 1.19 |
| Social Media Usage | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 9.9% |
| India | 5.3% |
See Satellite television audiences in other countries
- Satellite television — Germany
- Satellite television — United States
- Satellite television — United Kingdom
- Satellite television — France
- Satellite television — Italy
- Satellite television — Spain
- Satellite television — Japan
- Satellite television — South Korea
- Satellite television — India
- Satellite television — Canada
- Satellite television — Mexico
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Satellite television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.