Rascasse Audience Intelligence

Satellite television Audience in Brazil

A data profile of the people who buy, follow and care about Satellite television in Brazil — modelled from more than twelve digital signal sources. Satellite television has an estimated audience of 10,391,930 people in Brazil.

#348among Topic in Brazil#33in Technology & Electronics

The average Satellite television fan in Brazil is 39.8 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Satellite television profile in Brazil.

Audience size
10.4M
in Brazil
Gender
55.9%♀
44.1% male
Age
39.8
average years
Country rank
#525
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Satellite television fans

55.9% are female, 44.1% are male, average age 39.8.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Satellite television audience in Brazil
MetricValue
Female55.9%
Male44.1%
Average age39.8
Estimated audience size10,391,930
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Satellite television audience in Brazil
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4920%
50+23%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Satellite television audience comes from Brazil.

Worldwide audience distribution share by country for Satellite television
CountryShare
United States16.0%
Brazil9.9%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Satellite television audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Satellite television fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso~200K1.10×
02Alagoas~200K1.09×
03Tocantins~70K1.06×
04Pará~300K1.02×
05Maranhão~300K1.02×
06Rio Grande do Norte~200K1.02×
07Piauí~100K1.02×
08Ceará~500K1.01×
09Espírito Santo~200K1.01×
10Mato Grosso do Sul~200K1.01×
11Paraíba~200K1.00×
12Federal District~200K1.00×
13Sergipe~100K1.00×
14Rondônia~90K1.00×
15Acre~40K1.00×
16Pernambuco~500K0.99×
17Amazonas~200K0.99×
18Bahia~700K0.98×
19Santa Catarina~500K0.98×
20Goiás~400K0.98×
21Rio Grande do Sul~600K0.97×
22Paraná~600K0.96×
23Minas Gerais~1M0.94×
24Rio de Janeiro~900K0.94×
25São Paulo~2.5M0.89×
26Roraima0.00×
27Amapá0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Brazil

See Satellite television audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Satellite television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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