Rascasse Audience Intelligence

Satellite television Audience in Germany

A data profile of the people who buy, follow and care about Satellite television in Germany — modelled from more than twelve digital signal sources. Satellite television has an estimated audience of 3,023,631 people in Germany.

#1281among Topic in Germany#125in Technology & Electronics

The average Satellite television fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Borussia Dortmund, YouTube Music, with strongest over-indexing on FIFA World Cup (2.39× the country average).

Demographically, the Satellite television audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Satellite television fan in Germany is more male, around 38.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for FIFA World Cup.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Satellite television profile in Germany.

Audience size
3M
in Germany
Gender
30.0%♀
70.0% male
Age
38.5
average years
Country rank
#2091
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Satellite television fans

30.0% are female, 70.0% are male, average age 38.5.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Satellite television audience in Germany
MetricValue
Female30.0%
Male70.0%
Average age38.5
Estimated audience size3,023,631
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Satellite television audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Satellite television audience comes from Germany.

Worldwide audience distribution share by country for Satellite television
CountryShare
United States16.0%
Brazil9.9%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Satellite television audience in Germany is strongest.

Fig. 05

Top regions by affinity

Satellite television fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~40K1.16×
02Niedersachsen~300K1.11×
03Bremen~30K1.09×
04Mecklenburg-Vorpommern~60K1.07×
05Brandenburg~100K1.03×
06Baden-Württemberg~400K1.02×
07Sachsen-Anhalt~80K1.01×
08Thüringen~80K1.01×
09Sachsen~100K0.99×
10Nordrhein-Westfalen~600K0.98×
11Rheinland-Pfalz~100K0.98×
12Bayern~500K0.97×
13Schleswig-Holstein~100K0.92×
14Hessen~200K0.91×
15Hamburg~60K0.88×
16Berlin~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Satellite television, Germany
0.82×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Satellite television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Satellite television audience
#·InterestCategoryAffinity×
01Brazil national football teamSports5.92×
02YouTube MusicInternet & Social Media5.19×
03MLBSports4.78×
04Jürgen KloppSports4.63×
05A.C. MilanSports4.34×
06Serie ASports3.76×
07Tottenham Hotspur F.C.Sports3.76×
08Manuel NeuerSports3.59×
09Cristiano RonaldoSports3.55×
10Real Madrid C.F.Sports3.06×
11Manchester City F.C.Sports2.97×
12Western UnionBusiness & Career2.95×
13FIFA World Cup 2026Sports2.88×
14RB LeipzigSports2.85×
15FC BarcelonaSports2.56×
16Borussia DortmundSports2.44×
17FIFA World CupSports2.39×
18UEFA Champions LeagueSports2.10×
19FC Bayern MunichSports1.78×
20BundesligaSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Satellite television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Satellite television audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.22×
Early Adopter MentalityPOWER1.16×
Risk AppetiteTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Satellite television audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
SpiritualityBALANCE0.81×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Satellite television have in Germany?

Satellite television has an estimated audience of 3,023,631 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Satellite television fans?

30.0% of Satellite television fans are female, 70.0% are male, with an average age of 38.5 years.

03

Which brands do Satellite television fans like most?

Satellite television fans show strongest brand affinity for FIFA World Cup (2.39×), Borussia Dortmund (2.44×), and YouTube Music (5.19×) over the country average.

04

Where do Satellite television fans live in Germany?

Satellite television fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Satellite television fans also like?

Beyond Satellite television itself, the audience over-indexes on Borussia Dortmund (2.44×), YouTube Music (5.19×), Real Madrid C.F. (3.06×), and FC Bayern Munich (1.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Satellite television audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Satellite television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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