Satellite television Audience in Germany
Satellite television has an estimated audience of 3,023,631 people in Germany. 30.0% are female, 70.0% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, YouTube Music, Real Madrid C.F., FIFA World Cup, UEFA Champions League.
The average Satellite television fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, YouTube Music, Real Madrid C.F., with strongest over-indexing on Borussia Dortmund (2.44× the country average). Demographically, the Satellite television audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Satellite television fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 38.5 |
| Estimated audience size | 3,023,631 |
Audience persona
The typical Satellite television fan in Germany is more male, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 692,163 | 1.05× |
| Bayern | 511,575 | 1.05× |
| Baden-Württemberg | 433,310 | 1.05× |
| Niedersachsen | 357,279 | 1.22× |
| Hessen | 210,413 | 0.91× |
| Rheinland-Pfalz | 151,642 | 1× |
| Sachsen | 145,414 | 0.98× |
| Berlin | 102,450 | 0.76× |
| Brandenburg | 100,436 | 1.07× |
| Schleswig-Holstein | 94,094 | 0.87× |
| Sachsen-Anhalt | 74,399 | 0.95× |
| Thüringen | 69,944 | 0.91× |
| Mecklenburg-Vorpommern | 61,167 | 1.06× |
| Hamburg | 52,325 | 0.77× |
| Saarland | 43,837 | 1.18× |
| Bremen | 30,529 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.44× | Sports |
| YouTube Music | 5.19× | Internet & Social Media |
| Real Madrid C.F. | 3.06× | Sports |
| FIFA World Cup | 2.39× | Sports |
| UEFA Champions League | 2.1× | Sports |
| Serie A | 3.76× | Sports |
| FC Bayern Munich | 1.78× | Sports |
| A.C. Milan | 4.34× | Sports |
| FC Barcelona | 2.56× | Sports |
| RB Leipzig | 2.85× | Sports |
| Brazil national football team | 5.92× | Sports |
| Bundesliga | 1.51× | Sports |
| Cristiano Ronaldo | 3.55× | Sports |
| Manuel Neuer | 3.59× | Sports |
| Manchester City F.C. | 2.97× | Sports |
| MLB | 4.78× | Sports |
| Tottenham Hotspur F.C. | 3.76× | Sports |
| Western Union | 2.95× | Business & Career |
| Premier League | 2.41× | Sports |
| La Liga | 2.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.14 |
| Need for Security | CONSERVATISM | 1.14 |
| Patriotism | CONSERVATISM | 1.09 |
| Convenience Orientation | PREMIUM | 1.08 |
| Sports Activity | POWER | 1.07 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 9.9% |
| India | 5.3% |
See Satellite television audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Satellite television have in Germany?
Satellite television has an estimated audience of 3,023,631 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Satellite television fans?
30.0% of Satellite television fans are female, 70.0% are male, with an average age of 38.5 years.
Which brands do Satellite television fans like most?
Satellite television fans show strongest brand affinity for Borussia Dortmund (2.44×), YouTube Music (5.19×), and Real Madrid C.F. (3.06×) over the country average.
Where do Satellite television fans live in Germany?
Satellite television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 692,163), Bayern (reach 511,575), and Baden-Württemberg (reach 433,310). These three regions account for the largest share of the active audience.
What other brands do Satellite television fans also like?
Beyond Satellite television itself, the audience over-indexes on YouTube Music (5.19×), Real Madrid C.F. (3.06×), FIFA World Cup (2.39×), and UEFA Champions League (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Satellite television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.