Rascasse Audience Intelligence

Brazil national football team Audience in Germany

Name: Brazil national football team — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Brazil national football team in Germany — modelled from more than twelve digital signal sources. Brazil national football team has an estimated audience of 1,652,045 people in Germany.

#111among Soccer in Germany #61among Team in Germany #362in Sports

The average Brazil national football team fan in Germany is 28.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, FC Bayern Munich, FIFA World Cup, with strongest over-indexing on Borussia Dortmund (3.53× the country average).

Demographically, the Brazil national football team audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brazil national football team fan in Germany is more male, around 28.9 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brazil national football team profile in Germany.

Audience size

1.7M

in Germany

Gender

32.9%♀

67.1% male

Age

28.9

average years

Country rank

#4075

Team in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Brazil national football team fans

32.9% are female, 67.1% are male, average age 28.9.

Fig. 02

Gender split

32.9%

Female

67.1%

Male

Demographic split for Brazil national football team audience in Germany
Metric	Value
Female	32.9%
Male	67.1%
Average age	28.9
Estimated audience size	1,652,045

Fig. 03

Age distribution

Age distribution of the Brazil national football team audience in Germany
Age bracket	Share	%
16-19		52%
20-29		19%
30-39		13%
40-49		10%
50+		6%

Fig. 04

Worldwide distribution

3.4%

of the worldwide Brazil national football team audience comes from Germany.

Worldwide audience distribution share by country for Brazil national football team
Country	Share
Brazil	29.0%
Italy	7.1%
United States	6.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brazil national football team audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brazil national football team fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~200K	1.29×
02	Bremen	~20K	1.22×
03	Nordrhein-Westfalen	~400K	1.19×
04	Berlin	~80K	1.13×
05	Baden-Württemberg	~300K	1.12×
06	Hamburg	~40K	1.12×
07	Niedersachsen	~200K	1.04×
08	Rheinland-Pfalz	~80K	1.02×
09	Saarland	~20K	1.01×
10	Bayern	~300K	0.99×
11	Schleswig-Holstein	~60K	0.97×
12	Sachsen	~70K	0.87×
13	Brandenburg	~40K	0.86×
14	Mecklenburg-Vorpommern	~30K	0.85×
15	Thüringen	~30K	0.80×
16	Sachsen-Anhalt	~30K	0.77×

Affinity by region — Brazil national football team, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brazil national football team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brazil national football team audience
#	Interest	Category	×
01	Ronaldinho	Sports	12.71×
02	VfL Wolfsburg	Sports	6.44×
03	Fortuna Düsseldorf	Sports	5.97×
04	DFB-Pokal	Sports	5.95×
05	SC Freiburg	Sports	5.67×
06	Hertha BSC	Sports	5.39×
07	RB Leipzig	Sports	5.00×
08	Juventus F.C.	Sports	4.96×
09	FC Schalke 04	Sports	4.40×
10	Manchester City F.C.	Sports	4.38×
11	FC Barcelona	Sports	3.62×
12	2. Bundesliga	Sports	3.61×
13	Borussia Dortmund	Sports	3.53×
14	Real Madrid C.F.	Sports	3.43×
15	Transfermarkt	Sports	3.13×
16	FIFA World Cup	Sports	3.00×
17	FC Bayern Munich	Sports	2.89×
18	UEFA Champions League	Sports	2.86×
19	Bundesliga	Sports	2.61×
20	Germany	Travel & Leisure	2.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brazil national football team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Brazil national football team audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.25×
Social Media Usage	JOY	1.18×
Risk Appetite	THRILL	1.17×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Brazil national football team audience · Rather not
Trait	Cluster	Score
Individualism	JOY	0.61×
Pet Ownership	JOY	0.67×
Sustainability	BALANCE	0.70×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Brazil national football team have in Germany?

Brazil national football team has an estimated audience of 1,652,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Brazil national football team fans?

32.9% of Brazil national football team fans are female, 67.1% are male, with an average age of 28.9 years.

Which brands do Brazil national football team fans like most?

Brazil national football team fans show strongest brand affinity for Borussia Dortmund (3.53×), FC Bayern Munich (2.89×), and FIFA World Cup (3×) over the country average.

Where do Brazil national football team fans live in Germany?

Brazil national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Brazil national football team fans also like?

Beyond Brazil national football team itself, the audience over-indexes on FC Bayern Munich (2.89×), FIFA World Cup (3×), Germany (2.56×), and RB Leipzig (5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

FC Bayern Munich (33,195,457)
FIFA World Cup (30,175,392)
Borussia Dortmund (25,313,763)
Bundesliga (24,998,911)
UEFA Champions League (19,101,805)

See Brazil national football team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brazil national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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