Brazil national football team Audience in Germany
Brazil national football team has an estimated audience of 1,652,045 people in Germany. 32.9% are female, 67.1% are male, average age 28.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Paris Saint-Germain, FC Bayern Munich, VfB Stuttgart, Argentina national football team.
The average Brazil national football team fan in Germany is 28.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Paris Saint-Germain, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (4.31× the country average). Demographically, the Brazil national football team audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Brazil national football team fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 28.9 |
| Estimated audience size | 1,652,045 |
Audience persona
The typical Brazil national football team fan in Germany is more male, around 28.9 years old, with strong Spirituality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 438,385 | 1.21× |
| Bayern | 281,049 | 1.06× |
| Baden-Württemberg | 259,882 | 1.15× |
| Niedersachsen | 174,447 | 1.09× |
| Hessen | 125,893 | 1× |
| Rheinland-Pfalz | 85,211 | 1.03× |
| Berlin | 73,651 | 1× |
| Sachsen | 71,169 | 0.88× |
| Schleswig-Holstein | 56,558 | 0.95× |
| Brandenburg | 44,782 | 0.87× |
| Hamburg | 43,809 | 1.17× |
| Thüringen | 34,080 | 0.81× |
| Sachsen-Anhalt | 31,352 | 0.73× |
| Mecklenburg-Vorpommern | 24,137 | 0.77× |
| Saarland | 21,885 | 1.08× |
| Bremen | 16,911 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 4.31× | Sports |
| Paris Saint-Germain | 10× | Sports |
| FC Bayern Munich | 3.63× | Sports |
| VfB Stuttgart | 5.2× | Sports |
| Argentina national football team | 13.13× | Sports |
| RB Leipzig | 5.38× | Sports |
| FIFA World Cup | 3.3× | Sports |
| SV Werder Bremen | 3.65× | Sports |
| 2. Bundesliga | 3.85× | Sports |
| UEFA Champions League | 3.05× | Sports |
| CR Flamengo | 20.81× | Sports |
| Eintracht Frankfurt | 3.34× | Sports |
| Real Madrid C.F. | 3.37× | Sports |
| France national football team | 11.01× | Sports |
| Hertha BSC | 4.82× | Sports |
| La Liga | 4.95× | Sports |
| Tipico | 3.91× | Games |
| FC Barcelona | 3.61× | Sports |
| SC Freiburg | 5.38× | Sports |
| VfL Wolfsburg | 5.93× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.45 |
| Risk Appetite | THRILL | 1.34 |
| Career Orientation | POWER | 1.31 |
| Patriotism | CONSERVATISM | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 29.1% |
| Italy | 7.1% |
| United States | 6.2% |
See Brazil national football team audiences in other countries
- Brazil national football team — United States
- Brazil national football team — United Kingdom
- Brazil national football team — France
- Brazil national football team — Italy
- Brazil national football team — Spain
- Brazil national football team — Brazil
- Brazil national football team — Japan
- Brazil national football team — South Korea
- Brazil national football team — India
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Brazil national football team have in Germany?
Brazil national football team has an estimated audience of 1,652,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brazil national football team fans?
32.9% of Brazil national football team fans are female, 67.1% are male, with an average age of 28.9 years.
Which brands do Brazil national football team fans like most?
Brazil national football team fans show strongest brand affinity for Borussia Dortmund (4.31×), Paris Saint-Germain (10×), and FC Bayern Munich (3.63×) over the country average.
Where do Brazil national football team fans live in Germany?
Brazil national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 438,385), Bayern (reach 281,049), and Baden-Württemberg (reach 259,882). These three regions account for the largest share of the active audience.
What other brands do Brazil national football team fans also like?
Beyond Brazil national football team itself, the audience over-indexes on Paris Saint-Germain (10×), FC Bayern Munich (3.63×), VfB Stuttgart (5.2×), and Argentina national football team (13.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brazil national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.