Transfermarkt Audience in Germany
Transfermarkt has an estimated audience of 11,353,239 people in Germany. 2.9% are female, 97.1% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cosenza Calcio, Litter box, Bully (2011 film), Progressive rock, Matala, Crete.
The average Transfermarkt fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cosenza Calcio, Litter box, Bully (2011 film), with strongest over-indexing on Cosenza Calcio (36.19× the country average). Demographically, the Transfermarkt audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of Transfermarkt fans
| Metric | Value |
|---|---|
| Female | 2.9% |
| Male | 97.1% |
| Average age | 34.3 |
| Estimated audience size | 11,353,239 |
Audience persona
The typical Transfermarkt fan in Germany is more male, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Cosenza Calcio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,339,774 | 1.34× |
| Bayern | 1,681,428 | 0.92× |
| Baden-Württemberg | 1,664,336 | 1.07× |
| Niedersachsen | 1,419,673 | 1.29× |
| Hessen | 878,101 | 1.01× |
| Rheinland-Pfalz | 628,309 | 1.1× |
| Sachsen | 489,484 | 0.88× |
| Schleswig-Holstein | 406,063 | 1× |
| Berlin | 381,233 | 0.75× |
| Brandenburg | 279,567 | 0.79× |
| Hamburg | 277,833 | 1.08× |
| Thüringen | 240,898 | 0.83× |
| Sachsen-Anhalt | 237,077 | 0.81× |
| Mecklenburg-Vorpommern | 197,285 | 0.91× |
| Saarland | 135,169 | 0.97× |
| Bremen | 119,921 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cosenza Calcio | 36.19× | Sports |
| Litter box | 2.4× | Pets & Animals |
| Bully (2011 film) | 10.71× | Movies & TV |
| Progressive rock | 2.76× | Music & Radio |
| Matala, Crete | 16.34× | Travel & Leisure |
| Snow White (Fables) | 3.61× | Literature |
| Farinata | 18.61× | Food & Beverages |
| Home Office | 1.53× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Eindhoven | 2.56× | Travel & Leisure |
| Emperor Entertainment Group | 4.13× | Business & Career |
| Lev Yashin | 11.39× | Sports |
| Hebe | 5.16× | Home & Garden |
| Buddy – The Buddy Holly Story | 5.12× | Music & Radio |
| VfL Wolfsburg | 1.73× | Sports |
| Noodle (Gorillaz) | 3.2× | Music & Radio |
| santa eulalia | 14.87× | Travel & Leisure |
| Google Analytics | 2.37× | Internet & Social Media |
| Loincloth | 2.67× | Fashion & Accessoires |
| Pleven | 11.83× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.96 |
| Risk Appetite | THRILL | 1.92 |
| Early Adopter Mentality | POWER | 1.26 |
| Patriotism | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.21 |
| Career Orientation | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.6% |
| Spain | 8.9% |
| Brazil | 2.8% |
See Transfermarkt audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Transfermarkt have in Germany?
Transfermarkt has an estimated audience of 11,353,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Transfermarkt fans?
2.9% of Transfermarkt fans are female, 97.1% are male, with an average age of 34.3 years.
Which brands do Transfermarkt fans like most?
Transfermarkt fans show strongest brand affinity for Cosenza Calcio (36.19×), Litter box (2.4×), and Bully (2011 film) (10.71×) over the country average.
Where do Transfermarkt fans live in Germany?
Transfermarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,339,774), Bayern (reach 1,681,428), and Baden-Württemberg (reach 1,664,336). These three regions account for the largest share of the active audience.
What other brands do Transfermarkt fans also like?
Beyond Transfermarkt itself, the audience over-indexes on Litter box (2.4×), Bully (2011 film) (10.71×), Progressive rock (2.76×), and Matala, Crete (16.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Transfermarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.