Transfermarkt Audience in Germany
Transfermarkt has an estimated audience of 11,353,239 people in Germany. 2.9% are female, 97.1% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brighton & Hove Albion F.C., Borussia Dortmund, SpVgg Greuther Fürth, VfL Bochum, 2. Bundesliga.
The average Transfermarkt fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brighton & Hove Albion F.C., Borussia Dortmund, SpVgg Greuther Fürth, with strongest over-indexing on Brighton & Hove Albion F.C. (79.78× the country average). Demographically, the Transfermarkt audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of Transfermarkt fans
| Metric | Value |
|---|---|
| Female | 2.9% |
| Male | 97.1% |
| Average age | 34.3 |
| Estimated audience size | 11,353,239 |
Audience persona
The typical Transfermarkt fan in Germany is more male, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Brighton & Hove Albion F.C..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,339,774 | 1.34× |
| Bayern | 1,681,428 | 0.92× |
| Baden-Württemberg | 1,664,336 | 1.07× |
| Niedersachsen | 1,419,673 | 1.29× |
| Hessen | 878,101 | 1.01× |
| Rheinland-Pfalz | 628,309 | 1.1× |
| Sachsen | 489,484 | 0.88× |
| Schleswig-Holstein | 406,063 | 1× |
| Berlin | 381,233 | 0.75× |
| Brandenburg | 279,567 | 0.79× |
| Hamburg | 277,833 | 1.08× |
| Thüringen | 240,898 | 0.83× |
| Sachsen-Anhalt | 237,077 | 0.81× |
| Mecklenburg-Vorpommern | 197,285 | 0.91× |
| Saarland | 135,169 | 0.97× |
| Bremen | 119,921 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brighton & Hove Albion F.C. | 79.78× | Sports |
| Borussia Dortmund | 5.07× | Sports |
| SpVgg Greuther Fürth | 30× | Sports |
| VfL Bochum | 14.17× | Sports |
| 2. Bundesliga | 6.05× | Sports |
| RB Leipzig | 7.23× | Sports |
| FC Bayern Munich | 3.92× | Sports |
| Leon Goretzka | 16.91× | Sports |
| SV Werder Bremen | 4.7× | Sports |
| VfB Stuttgart | 5.29× | Sports |
| Bundesliga | 3.47× | Sports |
| Dynamo Dresden | 5.83× | Sports |
| 1. FC Heidenheim | 11.39× | Sports |
| MSV Duisburg | 9.47× | Sports |
| Arminia Bielefeld | 8.5× | Sports |
| Eintracht Frankfurt | 4.13× | Sports |
| Sportschau | 4.21× | Sports |
| UEFA Champions League | 3.4× | Sports |
| Baby toys | 13.54× | Kids & Family |
| 1. FC Kaiserslautern | 7.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.96 |
| Risk Appetite | THRILL | 1.92 |
| Early Adopter Mentality | POWER | 1.26 |
| Patriotism | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.21 |
| Career Orientation | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 33.6% |
| Spain | 8.9% |
| Brazil | 2.8% |
See Transfermarkt audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Transfermarkt have in Germany?
Transfermarkt has an estimated audience of 11,353,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Transfermarkt fans?
2.9% of Transfermarkt fans are female, 97.1% are male, with an average age of 34.3 years.
Which brands do Transfermarkt fans like most?
Transfermarkt fans show strongest brand affinity for Brighton & Hove Albion F.C. (79.78×), Borussia Dortmund (5.07×), and SpVgg Greuther Fürth (30×) over the country average.
Where do Transfermarkt fans live in Germany?
Transfermarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,339,774), Bayern (reach 1,681,428), and Baden-Württemberg (reach 1,664,336). These three regions account for the largest share of the active audience.
What other brands do Transfermarkt fans also like?
Beyond Transfermarkt itself, the audience over-indexes on Borussia Dortmund (5.07×), SpVgg Greuther Fürth (30×), VfL Bochum (14.17×), and 2. Bundesliga (6.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Transfermarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.