Transfermarkt Audience in Germany
A data profile of the people who buy, follow and care about Transfermarkt in Germany — modelled from more than twelve digital signal sources. Transfermarkt has an estimated audience of 11,140,138 people in Germany.
The average Transfermarkt fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sport Bild, Sportschau, Bild, with strongest over-indexing on Sport Bild (12.47× the country average).
Demographically, the Transfermarkt audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Transfermarkt fan in Germany is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Sport Bild.
At a glance
The key figures that characterise the Transfermarkt profile in Germany.
Search interest · 12-month trend
Audience demographics of Transfermarkt
2.9% are female, 97.1% are male, average age 34.3.
Gender split
| Metric | Value |
|---|---|
| Female | 2.9% |
| Male | 97.1% |
| Average age | 34.3 |
| Estimated audience size | 11,140,138 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 47% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
Geography
Where the Transfermarkt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~100K | 1.33× | |
| 02 | Niedersachsen | ~1.5M | 1.28× | |
| 03 | Nordrhein-Westfalen | ~3M | 1.26× | |
| 04 | Rheinland-Pfalz | ~600K | 1.11× | |
| 05 | Hamburg | ~300K | 1.08× | |
| 06 | Schleswig-Holstein | ~400K | 1.05× | |
| 07 | Baden-Württemberg | ~1.5M | 1.02× | |
| 08 | Saarland | ~100K | 1.02× | |
| 09 | Hessen | ~800K | 0.97× | |
| 10 | Mecklenburg-Vorpommern | ~200K | 0.94× | |
| 11 | Bayern | ~1.5M | 0.89× | |
| 12 | Sachsen | ~500K | 0.86× | |
| 13 | Sachsen-Anhalt | ~300K | 0.85× | |
| 14 | Thüringen | ~200K | 0.83× | |
| 15 | Brandenburg | ~300K | 0.81× | |
| 16 | Berlin | ~400K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Transfermarkt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rudi Völler | Sports | 15.19× | ||
| 02 | Sky Sport News HD | Movies & TV | 13.97× | ||
| 03 | Sport Bild | Sports | 12.47× | ||
| 04 | 11 Freunde | Sports | 11.82× | ||
| 05 | Sport1 | Sports | 10.05× | ||
| 06 | 1. FC Kaiserslautern | Sports | 9.67× | ||
| 07 | 1. FC Magdeburg | Sports | 9.15× | ||
| 08 | Frauen-Bundesliga | Sports | 8.67× | ||
| 09 | 3. Liga | Sports | 8.58× | ||
| 10 | F.C. Hansa Rostock | Sports | 8.29× | ||
| 11 | Kicker | Sports | 8.27× | ||
| 12 | Sportschau | Sports | 8.11× | ||
| 13 | FC Barcelona | Sports | 7.17× | ||
| 14 | UEFA Champions League | Sports | 5.03× | ||
| 15 | Bild | News | 4.77× | ||
| 16 | FOCUS Online | News | 4.63× | ||
| 17 | Real Madrid C.F. | Sports | 4.41× | ||
| 18 | 2. Bundesliga | Sports | 4.23× | ||
| 19 | Borussia Dortmund | Sports | 2.97× | ||
| 20 | FC Bayern Munich | Sports | 2.64× |
Personality of the Transfermarkt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.12× | |
| Social Media Usage | JOY | 1.67× | |
| Risk Appetite | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.84× |
Frequently asked questions
How many fans does Transfermarkt have in Germany?
Transfermarkt has an estimated audience of 11,140,138 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Transfermarkt fans?
2.9% of Transfermarkt fans are female, 97.1% are male, with an average age of 34.3 years.
Which brands do Transfermarkt fans like most?
Transfermarkt fans show strongest brand affinity for Sport Bild (12.47×), Sportschau (8.11×), and Bild (4.77×) over the country average.
Where do Transfermarkt fans live in Germany?
Transfermarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Transfermarkt fans also like?
Beyond Transfermarkt itself, the audience over-indexes on Sportschau (8.11×), Bild (4.77×), UEFA Champions League (5.03×), and FC Barcelona (7.17×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Soccer audiences in Germany
- FC Bayern Munich (33,195,457)
- FIFA World Cup (30,175,392)
- Borussia Dortmund (25,313,763)
- Bundesliga (24,998,911)
- UEFA Champions League (19,101,805)
See Transfermarkt audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Transfermarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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