Kicker Audience in Germany
Kicker has an estimated audience of 5,228,758 people in Germany. 26.6% are female, 73.4% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Pro-Ject, Snow White (Fables), Progressive rock, Haberler.
The average Kicker fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Pro-Ject, Snow White (Fables), with strongest over-indexing on Litter box (2.96× the country average). Demographically, the Kicker audience skews more male with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of Kicker fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 39.9 |
| Estimated audience size | 5,228,758 |
Audience persona
The typical Kicker fan in Germany is more male, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,510,926 | 1.32× |
| Bayern | 884,190 | 1.05× |
| Baden-Württemberg | 865,365 | 1.21× |
| Niedersachsen | 704,055 | 1.39× |
| Hessen | 436,124 | 1.09× |
| Sachsen | 224,555 | 0.88× |
| Rheinland-Pfalz | 207,629 | 0.79× |
| Schleswig-Holstein | 201,596 | 1.07× |
| Berlin | 176,110 | 0.75× |
| Brandenburg | 123,719 | 0.76× |
| Hamburg | 123,455 | 1.04× |
| Sachsen-Anhalt | 109,032 | 0.8× |
| Thüringen | 104,214 | 0.78× |
| Mecklenburg-Vorpommern | 86,857 | 0.87× |
| Saarland | 76,582 | 1.19× |
| Bremen | 43,857 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.96× | Pets & Animals |
| Pro-Ject | 13.27× | Music & Radio |
| Snow White (Fables) | 3.82× | Literature |
| Progressive rock | 1.93× | Music & Radio |
| Haberler | 1.59× | News |
| VfL Wolfsburg | 1.6× | Sports |
| Emperor Entertainment Group | 3.14× | Business & Career |
| Hebe | 3.34× | Home & Garden |
| Carrie (novel) | 3.7× | Literature |
| Graham Greene (actor) | 2.52× | |
| Bully (2011 film) | 3.73× | Movies & TV |
| Google Analytics | 1.51× | Internet & Social Media |
| Cosenza Calcio | 9.09× | Sports |
| Kerala | 2.26× | Travel & Leisure |
| Mackenzie Foy | 2.85× | Fashion & Accessoires |
| Oliver Kahn | 1.89× | Sports |
| Alaska | 1.81× | Travel & Leisure |
| Noodle (Gorillaz) | 1.52× | Music & Radio |
| Golem | 1.52× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.27× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.27 |
| Sports Activity | POWER | 1.11 |
| Social Media Usage | JOY | 1.05 |
| Indulgence | JOY | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
| Pet Ownership | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.5% |
| United States | 2.8% |
| United Kingdom | 2.6% |
See Kicker audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Kicker have in Germany?
Kicker has an estimated audience of 5,228,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kicker fans?
26.6% of Kicker fans are female, 73.4% are male, with an average age of 39.9 years.
Which brands do Kicker fans like most?
Kicker fans show strongest brand affinity for Litter box (2.96×), Pro-Ject (13.27×), and Snow White (Fables) (3.82×) over the country average.
Where do Kicker fans live in Germany?
Kicker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,510,926), Bayern (reach 884,190), and Baden-Württemberg (reach 865,365). These three regions account for the largest share of the active audience.
What other brands do Kicker fans also like?
Beyond Kicker itself, the audience over-indexes on Pro-Ject (13.27×), Snow White (Fables) (3.82×), Progressive rock (1.93×), and Haberler (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kicker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.