Kicker Audience in Germany
Kicker has an estimated audience of 5,228,758 people in Germany. 26.6% are female, 73.4% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, 2. Bundesliga, Sportschau, SV Werder Bremen.
The average Kicker fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, 2. Bundesliga, with strongest over-indexing on Borussia Dortmund (3.42× the country average). Demographically, the Kicker audience skews more male with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of Kicker fans
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 39.9 |
| Estimated audience size | 5,228,758 |
Audience persona
The typical Kicker fan in Germany is more male, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,510,926 | 1.32× |
| Bayern | 884,190 | 1.05× |
| Baden-Württemberg | 865,365 | 1.21× |
| Niedersachsen | 704,055 | 1.39× |
| Hessen | 436,124 | 1.09× |
| Sachsen | 224,555 | 0.88× |
| Rheinland-Pfalz | 207,629 | 0.79× |
| Schleswig-Holstein | 201,596 | 1.07× |
| Berlin | 176,110 | 0.75× |
| Brandenburg | 123,719 | 0.76× |
| Hamburg | 123,455 | 1.04× |
| Sachsen-Anhalt | 109,032 | 0.8× |
| Thüringen | 104,214 | 0.78× |
| Mecklenburg-Vorpommern | 86,857 | 0.87× |
| Saarland | 76,582 | 1.19× |
| Bremen | 43,857 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.42× | Sports |
| FC Bayern Munich | 3.63× | Sports |
| 2. Bundesliga | 4.24× | Sports |
| Sportschau | 4.31× | Sports |
| SV Werder Bremen | 3.78× | Sports |
| Transfermarkt | 4.14× | Sports |
| F.C. Hansa Rostock | 6.21× | Sports |
| Bundesliga | 2.77× | Sports |
| VfB Stuttgart | 3.73× | Sports |
| UEFA Champions League | 2.81× | Sports |
| Eintracht Frankfurt | 3.14× | Sports |
| FIFA World Cup | 2.6× | Sports |
| 3. Liga | 5× | Sports |
| Dynamo Dresden | 3.68× | Sports |
| Felix Baumgartner | 4.89× | Sports |
| 11 Freunde | 6.57× | Sports |
| FC Schalke 04 | 3.52× | Sports |
| Premier League | 3.13× | Sports |
| New Year's Eve | 6.83× | Home & Garden |
| Telegram | 3.72× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.27 |
| Sports Activity | POWER | 1.11 |
| Social Media Usage | JOY | 1.05 |
| Indulgence | JOY | 1.03 |
| Early Adopter Mentality | POWER | 1.02 |
| Pet Ownership | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.5% |
| United States | 2.8% |
| United Kingdom | 2.6% |
See Kicker audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Kicker have in Germany?
Kicker has an estimated audience of 5,228,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kicker fans?
26.6% of Kicker fans are female, 73.4% are male, with an average age of 39.9 years.
Which brands do Kicker fans like most?
Kicker fans show strongest brand affinity for Borussia Dortmund (3.42×), FC Bayern Munich (3.63×), and 2. Bundesliga (4.24×) over the country average.
Where do Kicker fans live in Germany?
Kicker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,510,926), Bayern (reach 884,190), and Baden-Württemberg (reach 865,365). These three regions account for the largest share of the active audience.
What other brands do Kicker fans also like?
Beyond Kicker itself, the audience over-indexes on FC Bayern Munich (3.63×), 2. Bundesliga (4.24×), Sportschau (4.31×), and SV Werder Bremen (3.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kicker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.