11 Freunde Audience in Germany
11 Freunde has an estimated audience of 2,208,988 people in Germany. 21.3% are female, 78.7% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Sportschau, Sport Bild, Transfermarkt, SV Werder Bremen.
The average 11 Freunde fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Sportschau, Sport Bild, with strongest over-indexing on Borussia Dortmund (3.33× the country average). Demographically, the 11 Freunde audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer
Demographics of 11 Freunde fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 38.6 |
| Estimated audience size | 2,208,988 |
Audience persona
The typical 11 Freunde fan in Germany is more male, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 393,690 | 0.81× |
| Bayern | 351,797 | 0.99× |
| Baden-Württemberg | 314,432 | 1.04× |
| Niedersachsen | 224,914 | 1.05× |
| Hessen | 194,881 | 1.16× |
| Berlin | 165,954 | 1.68× |
| Sachsen | 112,093 | 1.03× |
| Rheinland-Pfalz | 107,153 | 0.97× |
| Schleswig-Holstein | 74,232 | 0.94× |
| Hamburg | 72,602 | 1.45× |
| Brandenburg | 50,351 | 0.73× |
| Sachsen-Anhalt | 38,161 | 0.67× |
| Saarland | 28,211 | 1.04× |
| Thüringen | 28,048 | 0.5× |
| Bremen | 27,152 | 1.44× |
| Mecklenburg-Vorpommern | 20,874 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.33× | Sports |
| Sportschau | 5.43× | Sports |
| Sport Bild | 6.43× | Sports |
| Transfermarkt | 4.95× | Sports |
| SV Werder Bremen | 4.28× | Sports |
| Kicker | 6.73× | Sports |
| 2. Bundesliga | 4.04× | Sports |
| 3. Liga | 5.82× | Sports |
| Dynamo Dresden | 4.65× | Sports |
| FC Bayern Munich | 2.66× | Sports |
| UEFA Champions League | 2.83× | Sports |
| Bundesliga | 2.52× | Sports |
| FIFA World Cup | 2.65× | Sports |
| Eintracht Frankfurt | 3.11× | Sports |
| Sports | 1.91× | Sports |
| FC Schalke 04 | 4× | Sports |
| RB Leipzig | 3.74× | Sports |
| SC Freiburg | 4.93× | Sports |
| Hamburger SV | 3.43× | Sports |
| F.C. Hansa Rostock | 4.39× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.23 |
| Sports Activity | POWER | 1.11 |
| Risk Appetite | THRILL | 1.05 |
| Career Orientation | POWER | 1.05 |
| Need for Security | CONSERVATISM | 1.04 |
| LGBTQ+ Identity | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.4% |
| Austria | 4.5% |
| Switzerland | 3.5% |
See 11 Freunde audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does 11 Freunde have in Germany?
11 Freunde has an estimated audience of 2,208,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 11 Freunde fans?
21.3% of 11 Freunde fans are female, 78.7% are male, with an average age of 38.6 years.
Which brands do 11 Freunde fans like most?
11 Freunde fans show strongest brand affinity for Borussia Dortmund (3.33×), Sportschau (5.43×), and Sport Bild (6.43×) over the country average.
Where do 11 Freunde fans live in Germany?
11 Freunde fans in Germany are most concentrated in Nordrhein-Westfalen (reach 393,690), Bayern (reach 351,797), and Baden-Württemberg (reach 314,432). These three regions account for the largest share of the active audience.
What other brands do 11 Freunde fans also like?
Beyond 11 Freunde itself, the audience over-indexes on Sportschau (5.43×), Sport Bild (6.43×), Transfermarkt (4.95×), and SV Werder Bremen (4.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 11 Freunde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.