Rascasse Audience Intelligence

11 Freunde Audience in Germany

A data profile of the people who buy, follow and care about 11 Freunde in Germany — modelled from more than twelve digital signal sources. 11 Freunde has an estimated audience of 2,251,071 people in Germany.

#92among Soccer in Germany#97among Website / Newspaper / Magazine in Germany#246in Sports

The average 11 Freunde fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sportschau, SV Werder Bremen, Borussia Dortmund, with strongest over-indexing on Sportschau (5.43× the country average).

Demographically, the 11 Freunde audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 11 Freunde fan in Germany is more male, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Sportschau.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 11 Freunde profile in Germany.

Audience size
2.3M
in Germany
Gender
21.3%♀
78.7% male
Age
38.6
average years
Country rank
#2959
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of 11 Freunde

21.3% are female, 78.7% are male, average age 38.6.

Fig. 02

Gender split

21.3%
Female
78.7%
Male
Demographic split for 11 Freunde audience in Germany
MetricValue
Female21.3%
Male78.7%
Average age38.6
Estimated audience size2,251,071
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the 11 Freunde audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3923%
40-4921%
50+17%
Fig. 04

Worldwide distribution

84.5%

of the worldwide 11 Freunde audience comes from Germany.

Worldwide audience distribution share by country for 11 Freunde
CountryShare
Germany84.5%
Austria4.4%
Switzerland3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 11 Freunde audience in Germany is strongest.

Fig. 05

Top regions by affinity

11 Freunde fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.56×
02Bremen~30K1.47×
03Hamburg~70K1.41×
04Hessen~200K1.13×
05Niedersachsen~200K1.06×
06Sachsen~100K1.05×
07Baden-Württemberg~300K1.04×
08Saarland~30K1.03×
09Bayern~300K0.97×
10Rheinland-Pfalz~100K0.97×
11Nordrhein-Westfalen~500K0.96×
12Schleswig-Holstein~70K0.90×
13Brandenburg~50K0.75×
14Sachsen-Anhalt~40K0.69×
15Mecklenburg-Vorpommern~20K0.56×
16Thüringen~30K0.55×
Fig. 06

Affinity by region

Affinity by region — 11 Freunde, Germany
0.55×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 11 Freunde audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 11 Freunde audience
#·InterestCategoryAffinity×
01KickerSports6.73×
02Sport BildSports6.43×
033. LigaSports5.82×
04SportschauSports5.43×
05TransfermarktSports4.95×
06SC FreiburgSports4.93×
07Jürgen KloppSports4.89×
08Dynamo DresdenSports4.65×
09Borussia MönchengladbachSports4.64×
10SV Werder BremenSports4.28×
112. BundesligaSports4.04×
12FC Schalke 04Sports4.00×
13RB LeipzigSports3.74×
14Borussia DortmundSports3.33×
15Eintracht FrankfurtSports3.11×
16UEFA Champions LeagueSports2.83×
17FC Bayern MunichSports2.66×
18FIFA World CupSports2.65×
19BundesligaSports2.52×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 11 Freunde audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 11 Freunde audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.24×
Sports ActivityPOWER1.07×
PatriotismCONSERVATISM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 11 Freunde audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.53×
CreativityOPEN0.60×
ExtroversionTHRILL0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 11 Freunde have in Germany?

11 Freunde has an estimated audience of 2,251,071 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 11 Freunde fans?

21.3% of 11 Freunde fans are female, 78.7% are male, with an average age of 38.6 years.

03

Which brands do 11 Freunde fans like most?

11 Freunde fans show strongest brand affinity for Sportschau (5.43×), SV Werder Bremen (4.28×), and Borussia Dortmund (3.33×) over the country average.

04

Where do 11 Freunde fans live in Germany?

11 Freunde fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do 11 Freunde fans also like?

Beyond 11 Freunde itself, the audience over-indexes on SV Werder Bremen (4.28×), Borussia Dortmund (3.33×), Transfermarkt (4.95×), and Sport Bild (6.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See 11 Freunde audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 11 Freunde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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