Rascasse Audience Intelligence

Jürgen Klopp Audience in Germany

A data profile of the people who buy, follow and care about Jürgen Klopp in Germany — modelled from more than twelve digital signal sources. Jürgen Klopp has an estimated audience of 4,051,706 people in Germany.

#45among Soccer in Germany#56among Person in Germany#119in Sports

The average Jürgen Klopp fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, SV Werder Bremen, Sport Bild, with strongest over-indexing on Borussia Dortmund (5.64× the country average).

Demographically, the Jürgen Klopp audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jürgen Klopp fan in Germany is more male, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jürgen Klopp profile in Germany.

Audience size
4.1M
in Germany
Gender
24.8%♀
75.2% male
Age
39.3
average years
Country rank
#1448
Person in Germany
Fig. 01

Search interest · 12-month trend

+148%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jürgen Klopp fans

24.8% are female, 75.2% are male, average age 39.3.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Jürgen Klopp audience in Germany
MetricValue
Female24.8%
Male75.2%
Average age39.3
Estimated audience size4,051,706
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Jürgen Klopp audience in Germany
Age bracketShare%
16-1924%
20-2917%
30-3916%
40-4918%
50+25%
Fig. 04

Worldwide distribution

55.1%

of the worldwide Jürgen Klopp audience comes from Germany.

Worldwide audience distribution share by country for Jürgen Klopp
CountryShare
Germany55.1%
Austria4.9%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jürgen Klopp audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jürgen Klopp fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.42×
02Nordrhein-Westfalen~900K1.13×
03Sachsen-Anhalt~100K1.12×
04Rheinland-Pfalz~200K1.11×
05Thüringen~100K1.08×
06Hessen~300K1.02×
07Niedersachsen~300K1.01×
08Hamburg~80K0.98×
09Baden-Württemberg~500K0.96×
10Brandenburg~100K0.94×
11Mecklenburg-Vorpommern~60K0.94×
12Schleswig-Holstein~100K0.93×
13Bayern~500K0.89×
14Berlin~100K0.88×
15Saarland~40K0.85×
16Bremen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Jürgen Klopp, Germany
0.79×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jürgen Klopp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jürgen Klopp audience
#·InterestCategoryAffinity×
01Bolton Wanderers F.C.Sports23.08×
02Sandro WagnerSports11.41×
03Sport BildSports6.28×
041. FSV Mainz 05Sports6.27×
05Borussia DortmundSports5.64×
06Borussia MönchengladbachSports4.95×
07DFB-PokalSports4.94×
08KickerSports4.90×
09SC FreiburgSports4.84×
10SV Werder BremenSports4.08×
11TransfermarktSports3.72×
12SportschauSports3.67×
132. BundesligaSports3.67×
14UEFA Champions LeagueSports3.08×
15Eintracht FrankfurtSports3.07×
16FIFA World CupSports2.60×
17FC Bayern MunichSports2.46×
18BundesligaSports2.39×
19SportsSports1.91×
20MoviesMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jürgen Klopp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jürgen Klopp audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.83×
PatriotismCONSERVATISM1.18×
Need for SecurityCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jürgen Klopp audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
SustainabilityBALANCE0.62×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jürgen Klopp have in Germany?

Jürgen Klopp has an estimated audience of 4,051,706 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jürgen Klopp fans?

24.8% of Jürgen Klopp fans are female, 75.2% are male, with an average age of 39.3 years.

03

Which brands do Jürgen Klopp fans like most?

Jürgen Klopp fans show strongest brand affinity for Borussia Dortmund (5.64×), SV Werder Bremen (4.08×), and Sport Bild (6.28×) over the country average.

04

Where do Jürgen Klopp fans live in Germany?

Jürgen Klopp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jürgen Klopp fans also like?

Beyond Jürgen Klopp itself, the audience over-indexes on SV Werder Bremen (4.08×), Sport Bild (6.28×), Borussia Mönchengladbach (4.95×), and FIFA World Cup (2.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Jürgen Klopp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jürgen Klopp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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