Movies Audience in Germany
Movies has an estimated audience of 32,030,662 people in Germany. 52.5% are female, 47.5% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Fish oil, Ritz-Carlton Hotel Company, 77Onlineshop, City of Brussels, Eyelid.
The average Movies fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Fish oil, Ritz-Carlton Hotel Company, 77Onlineshop, with strongest over-indexing on Fish oil (3.31× the country average). Demographically, the Movies audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Lifestyle cluster
Demographics of Movies fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 38.3 |
| Estimated audience size | 32,030,662 |
Audience persona
The typical Movies fan in Germany is balanced, around 38.3 years old, with strong Individualism tendencies and a notable affinity for Fish oil.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 6,661,497 | 0.95× |
| Hessen | 4,710,595 | 2.97× |
| Bayern | 4,545,751 | 0.88× |
| Baden-Württemberg | 3,875,575 | 0.89× |
| Berlin | 2,198,404 | 1.54× |
| Niedersachsen | 2,192,123 | 0.7× |
| Rheinland-Pfalz | 1,406,073 | 0.88× |
| Sachsen | 964,558 | 0.61× |
| Thüringen | 841,096 | 1.03× |
| Schleswig-Holstein | 772,959 | 0.67× |
| Sachsen-Anhalt | 721,738 | 0.87× |
| Brandenburg | 685,834 | 0.69× |
| Hamburg | 604,468 | 0.84× |
| Bremen | 336,263 | 1.23× |
| Mecklenburg-Vorpommern | 334,671 | 0.55× |
| Saarland | 279,404 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fish oil | 3.31× | Health |
| Ritz-Carlton Hotel Company | 2.38× | Travel & Leisure |
| 77Onlineshop | 1.67× | Shopping |
| City of Brussels | 2.99× | Travel & Leisure |
| Eyelid | 1.79× | Beauty & Wellness |
| Budweiser | 1.66× | Food & Beverages |
| Vigantol | 1.51× | Health |
| Shopaholic | 2.15× | Movies & TV |
| Happy Mondays | 2.23× | Music & Radio |
| Dharma Productions | 1.58× | Movies & TV |
| R.W.D. Molenbeek | 1.89× | Sports |
| RMK | 1.52× | Technology & Electronics |
| The Soup Dragons | 2.02× | Music & Radio |
| CorePower Yoga | 2.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.29 |
| Community Orientation | OPEN | 1.26 |
| Career Orientation | POWER | 1.26 |
| Spirituality | BALANCE | 1.24 |
| Price Sensitivity | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 7.6% |
| India | 5.9% |
See Movies audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Movies have in Germany?
Movies has an estimated audience of 32,030,662 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Movies fans?
52.5% of Movies fans are female, 47.5% are male, with an average age of 38.3 years.
Which brands do Movies fans like most?
Movies fans show strongest brand affinity for Fish oil (3.31×), Ritz-Carlton Hotel Company (2.38×), and 77Onlineshop (1.67×) over the country average.
Where do Movies fans live in Germany?
Movies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 6,661,497), Hessen (reach 4,710,595), and Bayern (reach 4,545,751). These three regions account for the largest share of the active audience.
What other brands do Movies fans also like?
Beyond Movies itself, the audience over-indexes on Ritz-Carlton Hotel Company (2.38×), 77Onlineshop (1.67×), City of Brussels (2.99×), and Eyelid (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.