Rascasse Audience Intelligence

77Onlineshop Target Market in Germany

Name: 77Onlineshop — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 77Onlineshop in Germany — modelled from more than twelve digital signal sources. 77Onlineshop has an estimated audience of 757,199 people in Germany.

#1076among Brand in Germany #245in Shopping

The average 77Onlineshop fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Alles was zählt, Ernsting's family, Tchibo, with strongest over-indexing on Alles was zählt (6.54× the country average).

Demographically, the 77Onlineshop audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 77Onlineshop fan in Germany is more female, around 35.4 years old, with strong Creativity tendencies and a notable affinity for Alles was zählt.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 77Onlineshop profile in Germany.

Audience size

757K

in Germany

Gender

95.6%♀

4.4% male

Age

35.4

average years

Country rank

#8304

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of 77Onlineshop

95.6% are female, 4.4% are male, average age 35.4.

Fig. 02

Gender split

95.6%

Female

4.4%

Male

Demographic split for 77Onlineshop audience in Germany
Metric	Value
Female	95.6%
Male	4.4%
Average age	35.4
Estimated audience size	757,199

Fig. 03

Age distribution

Age distribution of the 77Onlineshop audience in Germany
Age bracket	Share	%
16-19		20%
20-29		27%
30-39		28%
40-49		19%
50+		6%

Fig. 04

Worldwide distribution

84.2%

of the worldwide 77Onlineshop audience comes from Germany.

Worldwide audience distribution share by country for 77Onlineshop
Country	Share
Germany	84.2%
Austria	10.2%
Netherlands	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 77Onlineshop audience in Germany is strongest.

Fig. 05

Top regions by affinity

77Onlineshop customers by region in Germany
#	Region	Reach	×
01	Sachsen-Anhalt	~50K	2.41×
02	Thüringen	~40K	2.23×
03	Brandenburg	~50K	1.99×
04	Mecklenburg-Vorpommern	~30K	1.78×
05	Sachsen	~60K	1.73×
06	Niedersachsen	~50K	0.71×
07	Schleswig-Holstein	~20K	0.70×
08	Baden-Württemberg	~70K	0.67×
09	Saarland	~6K	0.63×
10	Rheinland-Pfalz	~20K	0.61×
11	Bremen	~4K	0.59×
12	Nordrhein-Westfalen	~100K	0.58×
13	Bayern	~70K	0.56×
14	Hessen	~30K	0.50×
15	Berlin	~10K	0.44×
16	Hamburg	~7K	0.40×

Affinity by region — 77Onlineshop, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 77Onlineshop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 77Onlineshop audience
#	Interest	Category	×
01	Basel	Travel & Leisure	10.63×
02	LASCANA	Fashion & Accessoires	8.05×
03	Unter Uns	Movies & TV	6.93×
04	Alles was zählt	Movies & TV	6.54×
05	Ernsting's family	Shopping	5.43×
06	Hosiery	Fashion & Accessoires	5.31×
07	BAUR	Shopping	4.75×
08	Sarah Engels	Movies & TV	4.51×
09	Tchibo	Shopping	4.50×
10	PromiFlash	Internet & Social Media	4.43×
11	QVC	Movies & TV	4.22×
12	Let's Dance (German TV series)	Movies & TV	3.67×
13	Rossmann	Shopping	3.60×
14	Lingerie	Fashion & Accessoires	3.21×
15	Gute Zeiten, schlechte Zeiten	Movies & TV	3.03×
16	Hygiene	Beauty & Wellness	3.03×
17	Bonprix	Shopping	3.00×
18	Hip hop music	Music & Radio	2.66×
19	Discount stores	Shopping	2.16×
20	Software	Technology & Electronics	2.05×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 77Onlineshop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 77Onlineshop audience · What stands out
Trait	Cluster	Score
Creativity	OPEN	1.68×
Price Sensitivity	PREMIUM	1.44×
Quality Awareness	PREMIUM	1.37×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 77Onlineshop audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.59×
Patriotism	CONSERVATISM	0.65×
Urban Lifestyle	OPEN	0.66×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is 77Onlineshop's target market in Germany?

77Onlineshop's target market in Germany covers an estimated 757,199 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of 77Onlineshop customers?

95.6% of the 77Onlineshop audience are female, 4.4% are male, with an average age of 35.4 years.

Which brands do 77Onlineshop fans like most?

77Onlineshop fans show strongest brand affinity for Alles was zählt (6.54×), Ernsting's family (5.43×), and Tchibo (4.5×) over the country average.

Where do 77Onlineshop fans live in Germany?

77Onlineshop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do 77Onlineshop fans also like?

Beyond 77Onlineshop itself, the audience over-indexes on Ernsting's family (5.43×), Tchibo (4.5×), Rossmann (3.6×), and QVC (4.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See 77Onlineshop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 77Onlineshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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