77Onlineshop Audience in Germany
77Onlineshop has an estimated audience of 759,419 people in Germany. 95.6% are female, 4.4% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Sachsen. Top brand affinities: Ernsting's family, Tchibo, Rossmann, QVC, Let's Dance (German TV series).
The average 77Onlineshop fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Sachsen. Top brand affinities include Ernsting's family, Tchibo, Rossmann, with strongest over-indexing on Ernsting's family (5.43× the country average). Demographically, the 77Onlineshop audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Creativity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of 77Onlineshop fans
| Metric | Value |
|---|---|
| Female | 95.6% |
| Male | 4.4% |
| Average age | 35.4 |
| Estimated audience size | 759,419 |
Audience persona
The typical 77Onlineshop fan in Germany is more female, around 35.4 years old, with strong Creativity tendencies and a notable affinity for Ernsting's family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,521 | 0.59× |
| Baden-Württemberg | 70,900 | 0.68× |
| Sachsen | 67,006 | 1.8× |
| Bayern | 64,313 | 0.53× |
| Niedersachsen | 52,082 | 0.71× |
| Brandenburg | 48,293 | 2.05× |
| Sachsen-Anhalt | 47,594 | 2.42× |
| Thüringen | 44,681 | 2.31× |
| Hessen | 28,436 | 0.49× |
| Mecklenburg-Vorpommern | 26,145 | 1.8× |
| Rheinland-Pfalz | 19,214 | 0.5× |
| Schleswig-Holstein | 18,543 | 0.68× |
| Berlin | 14,413 | 0.42× |
| Hamburg | 5,137 | 0.3× |
| Saarland | 4,199 | 0.45× |
| Bremen | 1,685 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 5.43× | Shopping |
| Tchibo | 4.5× | Shopping |
| Rossmann | 3.6× | Shopping |
| QVC | 4.22× | Movies & TV |
| Let's Dance (German TV series) | 3.67× | Movies & TV |
| Discount stores | 2.16× | Shopping |
| PromiFlash | 4.43× | Internet & Social Media |
| Basel | 10.63× | Travel & Leisure |
| Software | 2.05× | Technology & Electronics |
| BAUR | 4.75× | Shopping |
| Hosiery | 5.31× | Fashion & Accessoires |
| Unter Uns | 6.93× | Movies & TV |
| Hip hop music | 2.66× | Music & Radio |
| LASCANA | 8.05× | Fashion & Accessoires |
| Bonprix | 3× | Shopping |
| Lingerie | 3.21× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 3.03× | Movies & TV |
| Hygiene | 3.03× | Beauty & Wellness |
| Children's clothing | 3.15× | Fashion & Accessoires |
| Gift | 2.46× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.25 |
| Pet Ownership | JOY | 1.16 |
| Community Orientation | OPEN | 1.12 |
| Family Orientation | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.2% |
| Austria | 10.2% |
| Netherlands | 5.3% |
See 77Onlineshop audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does 77Onlineshop have in Germany?
77Onlineshop has an estimated audience of 759,419 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of 77Onlineshop fans?
95.6% of 77Onlineshop fans are female, 4.4% are male, with an average age of 35.4 years.
Which brands do 77Onlineshop fans like most?
77Onlineshop fans show strongest brand affinity for Ernsting's family (5.43×), Tchibo (4.5×), and Rossmann (3.6×) over the country average.
Where do 77Onlineshop fans live in Germany?
77Onlineshop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,521), Baden-Württemberg (reach 70,900), and Sachsen (reach 67,006). These three regions account for the largest share of the active audience.
What other brands do 77Onlineshop fans also like?
Beyond 77Onlineshop itself, the audience over-indexes on Tchibo (4.5×), Rossmann (3.6×), QVC (4.22×), and Let's Dance (German TV series) (3.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 77Onlineshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.