LASCANA Target Market in Germany
A data profile of the people who buy, follow and care about LASCANA in Germany — modelled from more than twelve digital signal sources. LASCANA has an estimated audience of 1,336,904 people in Germany.
The average LASCANA fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nightwear, Brassiere, Lingerie, with strongest over-indexing on Nightwear (14.11× the country average).
Demographically, the LASCANA audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical LASCANA fan in Germany is more female, around 38.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Nightwear.
At a glance
The key figures that characterise the LASCANA profile in Germany.
Search interest · 12-month trend
Customer demographics of LASCANA
92.3% are female, 7.7% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 92.3% |
| Male | 7.7% |
| Average age | 38.9 |
| Estimated audience size | 1,336,904 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide LASCANA audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 71.4% |
| United States | 9.6% |
| Austria | 4.1% |
Geography
Where the LASCANA audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~80K | 1.21× | |
| 02 | Niedersachsen | ~100K | 1.14× | |
| 03 | Bayern | ~200K | 1.13× | |
| 04 | Sachsen | ~70K | 1.13× | |
| 05 | Saarland | ~20K | 1.13× | |
| 06 | Brandenburg | ~50K | 1.12× | |
| 07 | Baden-Württemberg | ~200K | 1.08× | |
| 08 | Thüringen | ~30K | 1.02× | |
| 09 | Sachsen-Anhalt | ~30K | 1.01× | |
| 10 | Schleswig-Holstein | ~50K | 1.00× | |
| 11 | Nordrhein-Westfalen | ~300K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~20K | 0.96× | |
| 13 | Hessen | ~90K | 0.87× | |
| 14 | Hamburg | ~30K | 0.87× | |
| 15 | Bremen | ~9K | 0.81× | |
| 16 | Berlin | ~40K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the LASCANA audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nightwear | Fashion & Accessoires | 14.11× | ||
| 02 | Waist | Health | 13.68× | ||
| 03 | La Perla (clothing) | Fashion & Accessoires | 12.54× | ||
| 04 | Bodysuit | Fashion & Accessoires | 8.26× | ||
| 05 | Brassiere | Food & Beverages | 7.76× | ||
| 06 | Panties | Fashion & Accessoires | 5.00× | ||
| 07 | Intimissimi | Fashion & Accessoires | 4.79× | ||
| 08 | Lingerie | Fashion & Accessoires | 4.37× | ||
| 09 | Ernsting's family | Shopping | 3.62× | ||
| 10 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.56× | ||
| 11 | Bonprix | Shopping | 3.34× | ||
| 12 | Deichmann | Shopping | 3.01× | ||
| 13 | Tchibo | Shopping | 2.91× | ||
| 14 | C&A | Shopping | 2.71× | ||
| 15 | Primark | Shopping | 2.65× | ||
| 16 | Lidl | Shopping | 2.31× | ||
| 17 | TK Maxx | Shopping | 2.19× | ||
| 18 | Kaufland | Shopping | 1.94× | ||
| 19 | Bild | News | 1.83× | ||
| 20 | Obi (store) | Shopping | 1.80× |
Personality of the LASCANA audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.48× | |
| Quality Awareness | PREMIUM | 1.40× | |
| Creativity | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.42× | |
| Patriotism | CONSERVATISM | 0.45× | |
| Career Orientation | POWER | 0.48× |
Frequently asked questions
Who is LASCANA's target market in Germany?
LASCANA's target market in Germany covers an estimated 1,336,904 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LASCANA customers?
92.3% of the LASCANA audience are female, 7.7% are male, with an average age of 38.9 years.
Which brands do LASCANA fans like most?
LASCANA fans show strongest brand affinity for Nightwear (14.11×), Brassiere (7.76×), and Lingerie (4.37×) over the country average.
Where do LASCANA fans live in Germany?
LASCANA fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do LASCANA fans also like?
Beyond LASCANA itself, the audience over-indexes on Brassiere (7.76×), Lingerie (4.37×), Waist (13.68×), and Deichmann (3.01×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
See LASCANA audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for LASCANA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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