LASCANA Audience in Germany
LASCANA has an estimated audience of 1,337,570 people in Germany. 92.3% are female, 7.7% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nightwear, Brassiere, Gala, Lingerie, Waist.
The average LASCANA fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nightwear, Brassiere, Gala, with strongest over-indexing on Nightwear (14.11× the country average). Demographically, the LASCANA audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of LASCANA fans
| Metric | Value |
|---|---|
| Female | 92.3% |
| Male | 7.7% |
| Average age | 38.9 |
| Estimated audience size | 1,337,570 |
Audience persona
The typical LASCANA fan in Germany is more female, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Nightwear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 291,149 | 0.99× |
| Bayern | 249,023 | 1.16× |
| Baden-Württemberg | 200,834 | 1.1× |
| Niedersachsen | 149,718 | 1.15× |
| Hessen | 90,576 | 0.89× |
| Rheinland-Pfalz | 81,011 | 1.21× |
| Sachsen | 71,744 | 1.09× |
| Brandenburg | 47,781 | 1.15× |
| Schleswig-Holstein | 47,374 | 0.99× |
| Berlin | 37,230 | 0.62× |
| Sachsen-Anhalt | 34,087 | 0.98× |
| Thüringen | 33,486 | 0.98× |
| Hamburg | 25,556 | 0.85× |
| Mecklenburg-Vorpommern | 24,630 | 0.96× |
| Saarland | 17,724 | 1.08× |
| Bremen | 9,007 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nightwear | 14.11× | Fashion & Accessoires |
| Brassiere | 7.76× | Food & Beverages |
| Gala | 3.14× | News |
| Lingerie | 4.37× | Fashion & Accessoires |
| Waist | 13.68× | Health |
| Deichmann | 3.01× | Shopping |
| Gute Zeiten, schlechte Zeiten | 3.56× | Movies & TV |
| Lidl | 2.31× | Shopping |
| Bonprix | 3.34× | Shopping |
| Panties | 5× | Fashion & Accessoires |
| Ernsting's family | 3.62× | Shopping |
| Intimissimi | 4.79× | Fashion & Accessoires |
| Bild | 1.83× | News |
| Tchibo | 2.91× | Shopping |
| Wetter.com | 2.26× | Home & Garden |
| Primark | 2.65× | Shopping |
| Let's Dance (German TV series) | 2.85× | Movies & TV |
| C&A | 2.71× | Shopping |
| Bodysuit | 8.26× | Fashion & Accessoires |
| Kaufland | 1.94× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.68 |
| Sustainability | BALANCE | 1.99 |
| Design Affinity | PREMIUM | 1.71 |
| Creativity | OPEN | 1.59 |
| Luxury Orientation | PREMIUM | 1.51 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.2% |
| United States | 9.3% |
| Austria | 4.0% |
See LASCANA audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does LASCANA have in Germany?
LASCANA has an estimated audience of 1,337,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LASCANA fans?
92.3% of LASCANA fans are female, 7.7% are male, with an average age of 38.9 years.
Which brands do LASCANA fans like most?
LASCANA fans show strongest brand affinity for Nightwear (14.11×), Brassiere (7.76×), and Gala (3.14×) over the country average.
Where do LASCANA fans live in Germany?
LASCANA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 291,149), Bayern (reach 249,023), and Baden-Württemberg (reach 200,834). These three regions account for the largest share of the active audience.
What other brands do LASCANA fans also like?
Beyond LASCANA itself, the audience over-indexes on Brassiere (7.76×), Gala (3.14×), Lingerie (4.37×), and Waist (13.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LASCANA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.