Rascasse Audience Intelligence

Lingerie Audience in Germany

A data profile of the people who buy, follow and care about Lingerie in Germany — modelled from more than twelve digital signal sources. Lingerie has an estimated audience of 7,732,419 people in Germany.

#329among Topic in Germany#22in Fashion & Accessoires

The average Lingerie fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Intimissimi, Panties, H&M, with strongest over-indexing on Intimissimi (4.64× the country average).

Demographically, the Lingerie audience skews more female with an average age of 39.5, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lingerie fan in Germany is more female, around 39.5 years old, with strong DIY Mentality tendencies and a notable affinity for Intimissimi.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lingerie profile in Germany.

Audience size
7.7M
in Germany
Gender
76.4%♀
23.6% male
Age
39.5
average years
Country rank
#545
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lingerie fans

76.4% are female, 23.6% are male, average age 39.5.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for Lingerie audience in Germany
MetricValue
Female76.4%
Male23.6%
Average age39.5
Estimated audience size7,732,419
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Lingerie audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4924%
50+17%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Lingerie audience comes from Germany.

Worldwide audience distribution share by country for Lingerie
CountryShare
United States16.8%
Brazil5.9%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lingerie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lingerie fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~900K1.14×
02Bayern~1.5M1.10×
03Nordrhein-Westfalen~2M1.09×
04Baden-Württemberg~1M1.07×
05Sachsen~400K1.06×
06Rheinland-Pfalz~400K1.04×
07Hessen~600K1.03×
08Schleswig-Holstein~300K1.03×
09Brandenburg~200K1.01×
10Hamburg~200K1.00×
11Berlin~300K0.98×
12Thüringen~200K0.94×
13Sachsen-Anhalt~200K0.93×
14Mecklenburg-Vorpommern~100K0.93×
15Bremen~60K0.89×
16Saarland~80K0.85×
Fig. 06

Affinity by region

Affinity by region — Lingerie, Germany
0.85×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lingerie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lingerie audience
#·InterestCategoryAffinity×
01IntimissimiFashion & Accessoires4.64×
02PantiesFashion & Accessoires4.44×
03NightwearFashion & Accessoires3.95×
04BrassiereFood & Beverages3.37×
05BikiniFashion & Accessoires2.63×
06UniqloShopping2.39×
07BreuningerFashion & Accessoires2.25×
08UndergarmentFashion & Accessoires2.21×
09TchiboShopping2.18×
10DeichmannShopping2.02×
11Baby foodKids & Family2.00×
12PrimarkShopping1.98×
13H&MShopping1.96×
14Gute Zeiten, schlechte ZeitenMovies & TV1.91×
15Living roomHome & Garden1.83×
16Müller (company)Food & Beverages1.79×
17HermèsFashion & Accessoires1.73×
18IKEAHome & Garden1.72×
19RossmannShopping1.72×
20Women's clothingFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lingerie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lingerie audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.28×
CreativityOPEN1.26×
Quality AwarenessPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lingerie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Community OrientationOPEN0.58×
Career OrientationPOWER0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lingerie have in Germany?

Lingerie has an estimated audience of 7,732,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lingerie fans?

76.4% of Lingerie fans are female, 23.6% are male, with an average age of 39.5 years.

03

Which brands do Lingerie fans like most?

Lingerie fans show strongest brand affinity for Intimissimi (4.64×), Panties (4.44×), and H&M (1.96×) over the country average.

04

Where do Lingerie fans live in Germany?

Lingerie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Lingerie fans also like?

Beyond Lingerie itself, the audience over-indexes on Panties (4.44×), H&M (1.96×), IKEA (1.72×), and Deichmann (2.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Lingerie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →