Lingerie Audience in Germany
Lingerie has an estimated audience of 7,732,419 people in Germany. 76.4% are female, 23.6% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Intimissimi, Panties, H&M, IKEA, Deichmann.
The average Lingerie fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Intimissimi, Panties, H&M, with strongest over-indexing on Intimissimi (4.64× the country average). Demographically, the Lingerie audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Lingerie fans
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 39.5 |
| Estimated audience size | 7,732,419 |
Audience persona
The typical Lingerie fan in Germany is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Intimissimi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,871,350 | 1.11× |
| Bayern | 1,375,864 | 1.11× |
| Baden-Württemberg | 1,150,101 | 1.09× |
| Niedersachsen | 883,251 | 1.18× |
| Hessen | 592,960 | 1.01× |
| Rheinland-Pfalz | 415,061 | 1.07× |
| Sachsen | 414,847 | 1.09× |
| Berlin | 317,033 | 0.92× |
| Schleswig-Holstein | 285,668 | 1.03× |
| Brandenburg | 240,897 | 1× |
| Sachsen-Anhalt | 183,306 | 0.91× |
| Thüringen | 182,304 | 0.93× |
| Hamburg | 177,022 | 1.01× |
| Mecklenburg-Vorpommern | 131,656 | 0.89× |
| Saarland | 77,297 | 0.81× |
| Bremen | 55,533 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Intimissimi | 4.64× | Fashion & Accessoires |
| Panties | 4.44× | Fashion & Accessoires |
| H&M | 1.96× | Shopping |
| IKEA | 1.72× | Home & Garden |
| Deichmann | 2.02× | Shopping |
| Gala | 1.79× | News |
| Breuninger | 2.25× | Fashion & Accessoires |
| Undergarment | 2.21× | Fashion & Accessoires |
| Tchibo | 2.18× | Shopping |
| Brassiere | 3.37× | Food & Beverages |
| Rossmann | 1.72× | Shopping |
| Primark | 1.98× | Shopping |
| Women's clothing | 1.54× | Fashion & Accessoires |
| Hermès | 1.73× | Fashion & Accessoires |
| Uniqlo | 2.39× | Shopping |
| Bikini | 2.63× | Fashion & Accessoires |
| Living room | 1.83× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 1.91× | Movies & TV |
| Nightwear | 3.95× | Fashion & Accessoires |
| Let's Dance (German TV series) | 1.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.43 |
| Creativity | OPEN | 1.42 |
| Sports Activity | POWER | 1.32 |
| Sustainability | BALANCE | 1.3 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Brazil | 5.9% |
| Italy | 4.7% |
See Lingerie audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lingerie have in Germany?
Lingerie has an estimated audience of 7,732,419 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lingerie fans?
76.4% of Lingerie fans are female, 23.6% are male, with an average age of 39.5 years.
Which brands do Lingerie fans like most?
Lingerie fans show strongest brand affinity for Intimissimi (4.64×), Panties (4.44×), and H&M (1.96×) over the country average.
Where do Lingerie fans live in Germany?
Lingerie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,871,350), Bayern (reach 1,375,864), and Baden-Württemberg (reach 1,150,101). These three regions account for the largest share of the active audience.
What other brands do Lingerie fans also like?
Beyond Lingerie itself, the audience over-indexes on Panties (4.44×), H&M (1.96×), IKEA (1.72×), and Deichmann (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.