Living room Audience in Germany
Living room has an estimated audience of 9,556,956 people in Germany. 64.9% are female, 35.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Real property, IKEA, Tagesschau, Renovation.
The average Living room fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Real property, IKEA, with strongest over-indexing on Pillow (13.71× the country average). Demographically, the Living room audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Living room fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.1 |
| Estimated audience size | 9,556,956 |
Audience persona
The typical Living room fan in Germany is more female, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,557,342 | 1.22× |
| Bayern | 1,851,064 | 1.2× |
| Baden-Württemberg | 1,509,671 | 1.16× |
| Niedersachsen | 991,776 | 1.07× |
| Hessen | 757,782 | 1.04× |
| Rheinland-Pfalz | 497,386 | 1.04× |
| Sachsen | 428,816 | 0.91× |
| Berlin | 403,056 | 0.94× |
| Brandenburg | 291,697 | 0.98× |
| Schleswig-Holstein | 289,218 | 0.84× |
| Thüringen | 226,223 | 0.93× |
| Hamburg | 205,783 | 0.95× |
| Sachsen-Anhalt | 201,979 | 0.82× |
| Mecklenburg-Vorpommern | 153,816 | 0.84× |
| Saarland | 123,476 | 1.05× |
| Bremen | 80,838 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 13.71× | Home & Garden |
| Real property | 7.61× | Home & Garden |
| IKEA | 2.85× | Home & Garden |
| Tagesschau | 2.46× | Movies & TV |
| Renovation | 3.38× | Home & Garden |
| Do it yourself (DIY) | 2.47× | Home & Garden |
| Mattress | 4.78× | Home & Garden |
| Pets | 1.66× | Pets & Animals |
| Spiegel Online | 1.93× | News |
| Modern furniture | 4.92× | Home & Garden |
| Drop shipping | 2.71× | Shopping |
| Airbnb | 1.95× | Travel & Leisure |
| Furniture | 1.69× | Home & Garden |
| Transfermarkt | 2.2× | Sports |
| Home improvement | 1.8× | Home & Garden |
| Automobiles | 1.58× | Cars & Mobility |
| Netto Marken-Discount | 1.72× | Shopping |
| Duvet | 12.81× | Home & Garden |
| Apartment | 2.2× | Business & Career |
| Bed sheet | 5.17× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.34 |
| DIY Mentality | THRILL | 2.3 |
| Sustainability | BALANCE | 1.63 |
| Creativity | OPEN | 1.51 |
| Quality Awareness | PREMIUM | 1.45 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 8.3% |
| Germany | 4.9% |
See Living room audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Living room have in Germany?
Living room has an estimated audience of 9,556,956 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Living room fans?
64.9% of Living room fans are female, 35.1% are male, with an average age of 40.1 years.
Which brands do Living room fans like most?
Living room fans show strongest brand affinity for Pillow (13.71×), Real property (7.61×), and IKEA (2.85×) over the country average.
Where do Living room fans live in Germany?
Living room fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,557,342), Bayern (reach 1,851,064), and Baden-Württemberg (reach 1,509,671). These three regions account for the largest share of the active audience.
What other brands do Living room fans also like?
Beyond Living room itself, the audience over-indexes on Real property (7.61×), IKEA (2.85×), Tagesschau (2.46×), and Renovation (3.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Living room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.