LED lamp Audience in Germany
LED lamp has an estimated audience of 2,074,517 people in Germany. 42.9% are female, 57.1% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sofa bed, Incandescent light bulb, Bedroom, Living room, Lampshade.
The average LED lamp fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sofa bed, Incandescent light bulb, Bedroom, with strongest over-indexing on Sofa bed (24.3× the country average). Demographically, the LED lamp audience skews more male with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of LED lamp fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 42.3 |
| Estimated audience size | 2,074,517 |
Audience persona
The typical LED lamp fan in Germany is more male, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Sofa bed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 540,122 | 1.19× |
| Bayern | 363,099 | 1.09× |
| Baden-Württemberg | 334,518 | 1.18× |
| Niedersachsen | 217,113 | 1.08× |
| Hessen | 152,956 | 0.97× |
| Rheinland-Pfalz | 113,930 | 1.1× |
| Sachsen | 98,653 | 0.97× |
| Berlin | 80,758 | 0.87× |
| Schleswig-Holstein | 66,068 | 0.89× |
| Thüringen | 59,605 | 1.13× |
| Brandenburg | 57,946 | 0.9× |
| Sachsen-Anhalt | 56,276 | 1.05× |
| Hamburg | 41,558 | 0.89× |
| Mecklenburg-Vorpommern | 33,639 | 0.85× |
| Saarland | 26,499 | 1.04× |
| Bremen | 14,546 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sofa bed | 24.3× | Home & Garden |
| Incandescent light bulb | 29.05× | Home & Garden |
| Bedroom | 6.53× | Home & Garden |
| Living room | 5.7× | Home & Garden |
| Lampshade | 33.65× | Home & Garden |
| Solar street light | 52.06× | Technology & Electronics |
| Bed | 4.4× | Home & Garden |
| Solar lamp | 18.27× | Home & Garden |
| IKEA | 2.73× | Home & Garden |
| Lighting control system | 39.55× | Technology & Electronics |
| Lighting | 5.86× | Home & Garden |
| Real estate development | 3.58× | Business & Career |
| Wrench | 5.31× | Home & Garden |
| Light fixture | 9.61× | Home & Garden |
| Bauhaus | 2.3× | Shopping |
| Harry Potter | 1.58× | Movies & TV |
| Obi (store) | 1.9× | Shopping |
| Lamp (electrical component) | 12.08× | Home & Garden |
| Building material | 4.33× | Home & Garden |
| Home Interiors | 3.34× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.18 |
| Design Affinity | PREMIUM | 1.71 |
| Sustainability | BALANCE | 1.54 |
| Luxury Orientation | PREMIUM | 1.5 |
| Indulgence | JOY | 1.34 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 5.3% |
| Japan | 4.0% |
See LED lamp audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does LED lamp have in Germany?
LED lamp has an estimated audience of 2,074,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LED lamp fans?
42.9% of LED lamp fans are female, 57.1% are male, with an average age of 42.3 years.
Which brands do LED lamp fans like most?
LED lamp fans show strongest brand affinity for Sofa bed (24.3×), Incandescent light bulb (29.05×), and Bedroom (6.53×) over the country average.
Where do LED lamp fans live in Germany?
LED lamp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 540,122), Bayern (reach 363,099), and Baden-Württemberg (reach 334,518). These three regions account for the largest share of the active audience.
What other brands do LED lamp fans also like?
Beyond LED lamp itself, the audience over-indexes on Incandescent light bulb (29.05×), Bedroom (6.53×), Living room (5.7×), and Lampshade (33.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LED lamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.