Rascasse Audience Intelligence

LED lamp Audience in Germany

A data profile of the people who buy, follow and care about LED lamp in Germany — modelled from more than twelve digital signal sources. LED lamp has an estimated audience of 2,074,517 people in Germany.

#1876among Topic in Germany#250in Home & Garden

The average LED lamp fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sofa bed, Incandescent light bulb, Bedroom, with strongest over-indexing on Sofa bed (24.3× the country average).

Demographically, the LED lamp audience skews more male with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical LED lamp fan in Germany is more male, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Sofa bed.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LED lamp profile in Germany.

Audience size
2.1M
in Germany
Gender
42.9%♀
57.1% male
Age
42.3
average years
Country rank
#3233
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LED lamp fans

42.9% are female, 57.1% are male, average age 42.3.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for LED lamp audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age42.3
Estimated audience size2,074,517
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the LED lamp audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3923%
40-4927%
50+22%
Fig. 04

Worldwide distribution

3.5%

of the worldwide LED lamp audience comes from Germany.

Worldwide audience distribution share by country for LED lamp
CountryShare
United States19.4%
United Kingdom5.2%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LED lamp audience in Germany is strongest.

Fig. 05

Top regions by affinity

LED lamp fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~60K1.14×
02Nordrhein-Westfalen~500K1.13×
03Baden-Württemberg~300K1.13×
04Rheinland-Pfalz~100K1.10×
05Saarland~30K1.10×
06Sachsen-Anhalt~60K1.09×
07Bayern~400K1.06×
08Niedersachsen~200K1.05×
09Sachsen~100K0.99×
10Hessen~100K0.95×
11Brandenburg~60K0.94×
12Mecklenburg-Vorpommern~40K0.90×
13Schleswig-Holstein~70K0.89×
14Bremen~20K0.88×
15Hamburg~40K0.86×
16Berlin~80K0.83×
Fig. 06

Affinity by region

Affinity by region — LED lamp, Germany
0.83×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LED lamp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LED lamp audience
#·InterestCategoryAffinity×
01Solar street lightTechnology & Electronics52.06×
02Lighting control systemTechnology & Electronics39.55×
03LampshadeHome & Garden33.65×
04Incandescent light bulbHome & Garden29.05×
05Sofa bedHome & Garden24.30×
06Solar lampHome & Garden18.27×
07Lamp (electrical component)Home & Garden12.08×
08Möbel KraftHome & Garden10.78×
09Möbel HöffnerHome & Garden9.78×
10Light fixtureHome & Garden9.61×
11BedroomHome & Garden6.53×
12LightingHome & Garden5.86×
13Living roomHome & Garden5.70×
14WrenchHome & Garden5.31×
15BedHome & Garden4.40×
16Building materialHome & Garden4.33×
17Real estate developmentBusiness & Career3.58×
18IKEAHome & Garden2.73×
19BauhausShopping2.30×
20Obi (store)Shopping1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LED lamp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LED lamp audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.86×
Design AffinityPREMIUM1.65×
Healthy LifestyleBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LED lamp audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
SpiritualityBALANCE0.95×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LED lamp have in Germany?

LED lamp has an estimated audience of 2,074,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of LED lamp fans?

42.9% of LED lamp fans are female, 57.1% are male, with an average age of 42.3 years.

03

Which brands do LED lamp fans like most?

LED lamp fans show strongest brand affinity for Sofa bed (24.3×), Incandescent light bulb (29.05×), and Bedroom (6.53×) over the country average.

04

Where do LED lamp fans live in Germany?

LED lamp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do LED lamp fans also like?

Beyond LED lamp itself, the audience over-indexes on Incandescent light bulb (29.05×), Bedroom (6.53×), Living room (5.7×), and Möbel Höffner (9.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See LED lamp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for LED lamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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