Bedroom Audience in Germany
Bedroom has an estimated audience of 7,675,754 people in Germany. 65.1% are female, 34.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, IKEA, Tagesschau, Mattress, Pets.
The average Bedroom fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, IKEA, Tagesschau, with strongest over-indexing on Real property (6.65× the country average). Demographically, the Bedroom audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bedroom fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.9 |
| Estimated audience size | 7,675,754 |
Audience persona
The typical Bedroom fan in Germany is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,956,891 | 1.17× |
| Bayern | 1,384,264 | 1.12× |
| Baden-Württemberg | 1,167,486 | 1.11× |
| Niedersachsen | 838,202 | 1.12× |
| Hessen | 574,184 | 0.98× |
| Rheinland-Pfalz | 414,396 | 1.08× |
| Sachsen | 334,013 | 0.89× |
| Berlin | 262,958 | 0.77× |
| Schleswig-Holstein | 242,006 | 0.88× |
| Brandenburg | 231,717 | 0.97× |
| Thüringen | 204,216 | 1.04× |
| Sachsen-Anhalt | 190,101 | 0.96× |
| Hamburg | 146,548 | 0.84× |
| Mecklenburg-Vorpommern | 138,791 | 0.95× |
| Saarland | 110,067 | 1.17× |
| Bremen | 62,374 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 6.65× | Home & Garden |
| IKEA | 3.01× | Home & Garden |
| Tagesschau | 2.36× | Movies & TV |
| Mattress | 4.78× | Home & Garden |
| Pets | 1.69× | Pets & Animals |
| LED lamp | 5.89× | Home & Garden |
| Do it yourself (DIY) | 1.96× | Home & Garden |
| Blanket | 5.44× | Home & Garden |
| Airbnb | 1.99× | Travel & Leisure |
| Netto Marken-Discount | 1.85× | Shopping |
| Furniture | 1.74× | Home & Garden |
| Modern furniture | 4.53× | Home & Garden |
| Renovation | 2.43× | Home & Garden |
| Pillow | 3.79× | Home & Garden |
| H&M | 1.8× | Shopping |
| Spiegel Online | 1.69× | News |
| Automobiles | 1.61× | Cars & Mobility |
| Home improvement | 1.78× | Home & Garden |
| Rossmann | 1.92× | Shopping |
| Drop shipping | 2.35× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.89 |
| Design Affinity | PREMIUM | 1.86 |
| Sustainability | BALANCE | 1.45 |
| Creativity | OPEN | 1.45 |
| Sports Activity | POWER | 1.34 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Japan | 8.0% |
| United Kingdom | 4.9% |
See Bedroom audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bedroom have in Germany?
Bedroom has an estimated audience of 7,675,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bedroom fans?
65.1% of Bedroom fans are female, 34.9% are male, with an average age of 39.9 years.
Which brands do Bedroom fans like most?
Bedroom fans show strongest brand affinity for Real property (6.65×), IKEA (3.01×), and Tagesschau (2.36×) over the country average.
Where do Bedroom fans live in Germany?
Bedroom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,956,891), Bayern (reach 1,384,264), and Baden-Württemberg (reach 1,167,486). These three regions account for the largest share of the active audience.
What other brands do Bedroom fans also like?
Beyond Bedroom itself, the audience over-indexes on IKEA (3.01×), Tagesschau (2.36×), Mattress (4.78×), and Pets (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.