Rascasse Audience Intelligence

Bedroom Audience in Germany

A data profile of the people who buy, follow and care about Bedroom in Germany — modelled from more than twelve digital signal sources. Bedroom has an estimated audience of 7,675,754 people in Germany.

#334among Topic in Germany#38in Home & Garden

The average Bedroom fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ornamental plant, IKEA, Kitchen, with strongest over-indexing on Ornamental plant (7.06× the country average).

Demographically, the Bedroom audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bedroom fan in Germany is more female, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for Ornamental plant.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bedroom profile in Germany.

Audience size
7.7M
in Germany
Gender
65.1%♀
34.9% male
Age
39.9
average years
Country rank
#551
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bedroom fans

65.1% are female, 34.9% are male, average age 39.9.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Bedroom audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age39.9
Estimated audience size7,675,754
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Bedroom audience in Germany
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4923%
50+18%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Bedroom audience comes from Germany.

Worldwide audience distribution share by country for Bedroom
CountryShare
United States14.3%
Japan8.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bedroom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bedroom fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~100K1.21×
02Nordrhein-Westfalen~2M1.12×
03Niedersachsen~800K1.12×
04Bayern~1.5M1.10×
05Baden-Württemberg~1M1.08×
06Rheinland-Pfalz~400K1.08×
07Thüringen~200K1.04×
08Hessen~600K0.98×
09Brandenburg~200K0.98×
10Bremen~60K0.98×
11Sachsen-Anhalt~200K0.97×
12Mecklenburg-Vorpommern~100K0.97×
13Sachsen~300K0.91×
14Schleswig-Holstein~200K0.90×
15Hamburg~100K0.83×
16Berlin~300K0.77×
Fig. 06

Affinity by region

Affinity by region — Bedroom, Germany
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bedroom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bedroom audience
#·InterestCategoryAffinity×
01Ornamental plantHome & Garden7.06×
02LED lampHome & Garden6.53×
03VitraHome & Garden5.69×
04HomeschoolingPolitics & Society5.40×
05Real propertyHome & Garden5.35×
06Möbel HöffnerHome & Garden5.17×
07MattressHome & Garden5.09×
08PillowHome & Garden5.00×
09PandoraFashion & Accessoires4.46×
10KitchenHome & Garden3.64×
11Starter homeHome & Garden3.40×
12IKEAHome & Garden2.98×
13HouseplantHome & Garden2.94×
14VolunteeringPolitics & Society2.84×
15KitchenwareHome & Garden2.84×
16ApartmentBusiness & Career2.18×
17Home improvementHome & Garden1.82×
18Netto Marken-DiscountShopping1.80×
19FurnitureHome & Garden1.63×
20TagesschauMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bedroom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bedroom audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.31×
Quality AwarenessPREMIUM2.17×
IndulgenceJOY1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bedroom audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
TraditionCONSERVATISM0.94×
PatriotismCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bedroom have in Germany?

Bedroom has an estimated audience of 7,675,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bedroom fans?

65.1% of Bedroom fans are female, 34.9% are male, with an average age of 39.9 years.

03

Which brands do Bedroom fans like most?

Bedroom fans show strongest brand affinity for Ornamental plant (7.06×), IKEA (2.98×), and Kitchen (3.64×) over the country average.

04

Where do Bedroom fans live in Germany?

Bedroom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Bedroom fans also like?

Beyond Bedroom itself, the audience over-indexes on IKEA (2.98×), Kitchen (3.64×), Real property (5.35×), and Pillow (5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bedroom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bedroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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