Apartment Audience in Germany
Apartment has an estimated audience of 10,301,946 people in Germany. 59.1% are female, 40.9% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: IKEA, Living room, Bedroom, Gala, Deichmann.
The average Apartment fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include IKEA, Living room, Bedroom, with strongest over-indexing on IKEA (1.7× the country average). Demographically, the Apartment audience skews more female with an average age of 43.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Apartment fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 43.2 |
| Estimated audience size | 10,301,946 |
Audience persona
The typical Apartment fan in Germany is more female, around 43.2 years old, with strong DIY Mentality tendencies and a notable affinity for IKEA.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,615,698 | 0.72× |
| Berlin | 1,209,048 | 2.62× |
| Bayern | 897,062 | 0.54× |
| Baden-Württemberg | 772,096 | 0.55× |
| Niedersachsen | 598,106 | 0.6× |
| Brandenburg | 538,855 | 1.69× |
| Hessen | 535,349 | 0.68× |
| Schleswig-Holstein | 476,385 | 1.29× |
| Sachsen | 468,316 | 0.93× |
| Hamburg | 462,930 | 1.99× |
| Rheinland-Pfalz | 274,416 | 0.53× |
| Sachsen-Anhalt | 218,744 | 0.82× |
| Mecklenburg-Vorpommern | 196,917 | 1× |
| Thüringen | 193,743 | 0.74× |
| Bremen | 82,862 | 0.94× |
| Saarland | 46,469 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 1.7× | Home & Garden |
| Living room | 2× | Home & Garden |
| Bedroom | 2.18× | Home & Garden |
| Gala | 1.5× | News |
| Deichmann | 1.58× | Shopping |
| Tchibo | 1.89× | Shopping |
| Bonprix | 1.86× | Shopping |
| Bed | 1.68× | Home & Garden |
| Ernsting's family | 2.03× | Shopping |
| Household | 2.4× | Home & Garden |
| QVC | 1.75× | Movies & TV |
| C&A | 1.5× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.54× | Movies & TV |
| Bathroom | 1.57× | Home & Garden |
| Children's clothing | 1.63× | Fashion & Accessoires |
| Table (furniture) | 2.04× | Home & Garden |
| Dining room | 1.98× | Home & Garden |
| Terraced house | 1.99× | Home & Garden |
| Kitchenware | 1.71× | Home & Garden |
| Immobilien | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.62 |
| Design Affinity | PREMIUM | 1.57 |
| Pet Ownership | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Indulgence | JOY | 1.34 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
See Apartment audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Apartment have in Germany?
Apartment has an estimated audience of 10,301,946 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Apartment fans?
59.1% of Apartment fans are female, 40.9% are male, with an average age of 43.2 years.
Which brands do Apartment fans like most?
Apartment fans show strongest brand affinity for IKEA (1.7×), Living room (2×), and Bedroom (2.18×) over the country average.
Where do Apartment fans live in Germany?
Apartment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,615,698), Berlin (reach 1,209,048), and Bayern (reach 897,062). These three regions account for the largest share of the active audience.
What other brands do Apartment fans also like?
Beyond Apartment itself, the audience over-indexes on Living room (2×), Bedroom (2.18×), Gala (1.5×), and Deichmann (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.