Apartment Audience in Canada
Apartment has an estimated audience of 6,881,354 people in Canada. 54.5% are female, 45.5% are male, average age 44.6. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Altar'd State.
The average Apartment fan in Canada is 44.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Altar'd State, with strongest over-indexing on Altar'd State (1.88× the country average). Demographically, the Apartment audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Apartment fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.6 |
| Estimated audience size | 6,881,354 |
Audience persona
The typical Apartment fan in Canada is balanced, around 44.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Altar'd State.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,506,510 | 1.22× |
| British Columbia | 1,225,294 | 1.19× |
| Alberta | 1,026,709 | 1.21× |
| Quebec | 854,421 | 0.52× |
| Manitoba | 553,568 | 2.15× |
| Nova Scotia | 288,741 | 1.41× |
| Saskatchewan | 155,949 | 0.72× |
| New Brunswick | 119,322 | 0.75× |
| Newfoundland and Labrador | 48,355 | 0.46× |
| Prince Edward Island | 16,039 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Altar'd State | 1.88× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.01 |
| Patriotism | CONSERVATISM | 1.0 |
| Early Adopter Mentality | POWER | 0.94 |
| Convenience Orientation | PREMIUM | 0.94 |
| Career Orientation | POWER | 0.93 |
| Need for Security | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
See Apartment audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.