A data profile of the people who buy, follow and care about Apartment in Canada — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 6,881,354 people in Canada.
The average Apartment fan in Canada is 44.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Altar'd State, with strongest over-indexing on Altar'd State (1.88× the country average).
Demographically, the Apartment audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 10 regions tracked by Rascasse.
The typical Apartment fan in Canada is balanced, around 44.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Altar'd State.
The key figures that characterise the Apartment profile in Canada.
54.5% are female, 45.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 44.6 |
| Estimated audience size | 6,881,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Apartment audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manitoba | ~600K | 2.15× | |
| 02 | Nova Scotia | ~300K | 1.41× | |
| 03 | Ontario | ~3.5M | 1.22× | |
| 04 | Alberta | ~1M | 1.21× | |
| 05 | British Columbia | ~1M | 1.19× | |
| 06 | New Brunswick | ~100K | 0.75× | |
| 07 | Saskatchewan | ~200K | 0.72× | |
| 08 | Quebec | ~900K | 0.52× | |
| 09 | Prince Edward Island | ~20K | 0.47× | |
| 10 | Newfoundland and Labrador | ~50K | 0.46× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Altar'd State | Shopping | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.01× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Early Adopter Mentality | POWER | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.70× | |
| Travelling | THRILL | 0.75× | |
| Spirituality | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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