Apartment Audience in United Kingdom
Apartment has an estimated audience of 14,121,262 people in United Kingdom. 62.6% are female, 37.4% are male, average age 46.6. Top regions: England, Scotland, South East. Top brand affinities: Zoopla, Bedroom, First-time buyer, Property finder, Starter home.
The average Apartment fan in United Kingdom is 46.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Zoopla, Bedroom, First-time buyer, with strongest over-indexing on Zoopla (1.58× the country average). Demographically, the Apartment audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Apartment fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.6 |
| Estimated audience size | 14,121,262 |
Audience persona
The typical Apartment fan in United Kingdom is more female, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Zoopla.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,590,947 | 2.01× |
| Scotland | 1,615,257 | 1.27× |
| South East | 1,224,651 | 0.65× |
| Wales | 1,045,973 | 1.3× |
| Yorkshire and the Humber | 1,000,307 | 0.88× |
| East of England | 659,685 | 0.51× |
| Northern Ireland | 608,619 | 1.4× |
| South West | 556,021 | 0.48× |
| West Midlands | 544,238 | 0.9× |
| East Midlands | 467,340 | 0.47× |
| North West | 454,984 | 0.3× |
| North East | 397,891 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoopla | 1.58× | Business & Career |
| Bedroom | 1.62× | Home & Garden |
| First-time buyer | 1.57× | Shopping |
| Property finder | 1.52× | Home & Garden |
| Starter home | 1.53× | Home & Garden |
| Real property | 1.57× | Home & Garden |
| Buy to let | 1.85× | Home & Garden |
| Dining room | 1.57× | Home & Garden |
| Villa | 1.55× | Travel & Leisure |
| Terraced house | 2.08× | Home & Garden |
| Townhouse | 1.68× | Home & Garden |
| Estate agent | 1.51× | Business & Career |
| Retirement community | 1.75× | Kids & Family |
| Residential area | 1.65× | Home & Garden |
| Renting | 1.66× | Cars & Mobility |
| Help to Buy | 1.91× | Home & Garden |
| Central heating | 1.5× | Home & Garden |
| Single-family detached home | 1.71× | Home & Garden |
| Real estate economics | 1.78× | Business & Career |
| Real estate investment trust | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.39 |
| Design Affinity | PREMIUM | 1.37 |
| Convenience Orientation | PREMIUM | 1.3 |
| Family Orientation | CONSERVATISM | 1.29 |
| DIY Mentality | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
See Apartment audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Apartment have in United Kingdom?
Apartment has an estimated audience of 14,121,262 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Apartment fans?
62.6% of Apartment fans are female, 37.4% are male, with an average age of 46.6 years.
Which brands do Apartment fans like most?
Apartment fans show strongest brand affinity for Zoopla (1.58×), Bedroom (1.62×), and First-time buyer (1.57×) over the country average.
Where do Apartment fans live in United Kingdom?
Apartment fans in United Kingdom are most concentrated in England (reach 10,590,947), Scotland (reach 1,615,257), and South East (reach 1,224,651). These three regions account for the largest share of the active audience.
What other brands do Apartment fans also like?
Beyond Apartment itself, the audience over-indexes on Bedroom (1.62×), First-time buyer (1.57×), Property finder (1.52×), and Starter home (1.53×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.