A data profile of the people who buy, follow and care about Apartment in United Kingdom — modelled from more than twelve digital signal sources. Apartment has an estimated audience of 14,121,262 people in United Kingdom.
The average Apartment fan in United Kingdom is 46.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Zoopla, Bedroom, First-time buyer, with strongest over-indexing on Zoopla (1.58× the country average).
Demographically, the Apartment audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Apartment fan in United Kingdom is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Zoopla.
The key figures that characterise the Apartment profile in United Kingdom.
62.6% are female, 37.4% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.6 |
| Estimated audience size | 14,121,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Apartment audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 4.5% |
| United Kingdom | 4.5% |
Where the Apartment audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~11M | 2.01× | |
| 02 | Northern Ireland | ~600K | 1.40× | |
| 03 | Wales | ~1M | 1.29× | |
| 04 | Scotland | ~1.5M | 1.27× | |
| 05 | West Midlands | ~500K | 0.90× | |
| 06 | Yorkshire and the Humber | ~1M | 0.88× | |
| 07 | North East | ~400K | 0.73× | |
| 08 | South East | ~1M | 0.65× | |
| 09 | East of England | ~700K | 0.52× | |
| 10 | South West | ~600K | 0.49× | |
| 11 | East Midlands | ~500K | 0.49× | |
| 12 | North West | ~500K | 0.32× |
The strongest cross-interests of the Apartment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 2.08× | ||
| 02 | Help to Buy | Home & Garden | 1.91× | ||
| 03 | Real estate investment trust | Business & Career | 1.87× | ||
| 04 | Buy to let | Home & Garden | 1.85× | ||
| 05 | Real estate economics | Business & Career | 1.78× | ||
| 06 | Retirement community | Kids & Family | 1.75× | ||
| 07 | Single-family detached home | Home & Garden | 1.71× | ||
| 08 | Townhouse | Home & Garden | 1.68× | ||
| 09 | Renting | Cars & Mobility | 1.66× | ||
| 10 | Residential area | Home & Garden | 1.65× | ||
| 11 | Bedroom | Home & Garden | 1.62× | ||
| 12 | Zoopla | Business & Career | 1.58× | ||
| 13 | First-time buyer | Shopping | 1.57× | ||
| 14 | Real property | Home & Garden | 1.57× | ||
| 15 | Dining room | Home & Garden | 1.57× | ||
| 16 | Villa | Travel & Leisure | 1.55× | ||
| 17 | Starter home | Home & Garden | 1.53× | ||
| 18 | Property finder | Home & Garden | 1.52× | ||
| 19 | Estate agent | Business & Career | 1.51× | ||
| 20 | Central heating | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.22× | |
| Career Orientation | POWER | 1.09× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Pet Ownership | JOY | 0.77× | |
| Risk Appetite | THRILL | 0.78× |
Apartment has an estimated audience of 14,121,262 people in United Kingdom, concentrated in England and Scotland.
62.6% of Apartment fans are female, 37.4% are male, with an average age of 46.6 years.
Apartment fans show strongest brand affinity for Zoopla (1.58×), Bedroom (1.62×), and First-time buyer (1.57×) over the country average.
Apartment fans in United Kingdom are most concentrated in England (reach ~11M), Scotland (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Apartment itself, the audience over-indexes on Bedroom (1.62×), First-time buyer (1.57×), Property finder (1.52×), and Starter home (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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