A data profile of the people who buy, follow and care about Dining room in United Kingdom — modelled from more than twelve digital signal sources. Dining room has an estimated audience of 5,003,824 people in United Kingdom.
The average Dining room fan in United Kingdom is 44.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Kitchen, Refrigerator, Home Appliances, with strongest over-indexing on Kitchen (2.43× the country average).
Demographically, the Dining room audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dining room fan in United Kingdom is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen.
The key figures that characterise the Dining room profile in United Kingdom.
72.9% are female, 27.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 44.0 |
| Estimated audience size | 5,003,824 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Dining room audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 8.8% |
| Brazil | 4.7% |
Where the Dining room audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.43× | |
| 02 | Yorkshire and the Humber | ~600K | 1.42× | |
| 03 | England | ~4M | 1.08× | |
| 04 | Wales | ~300K | 1.06× | |
| 05 | North East | ~200K | 1.03× | |
| 06 | South East | ~700K | 0.98× | |
| 07 | Northern Ireland | ~100K | 0.97× | |
| 08 | East Midlands | ~300K | 0.94× | |
| 09 | Scotland | ~400K | 0.91× | |
| 10 | South West | ~400K | 0.88× | |
| 11 | East of England | ~400K | 0.85× | |
| 12 | North West | ~400K | 0.67× |
The strongest cross-interests of the Dining room audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 5.18× | ||
| 02 | Window blind | Home & Garden | 3.76× | ||
| 03 | Real property | Home & Garden | 3.59× | ||
| 04 | Refrigerator | Home & Garden | 3.53× | ||
| 05 | Garden furniture | Home & Garden | 3.41× | ||
| 06 | Hot tub | Home & Garden | 3.16× | ||
| 07 | Mortgage calculator | Home & Garden | 2.97× | ||
| 08 | Mobile home | Cars & Mobility | 2.92× | ||
| 09 | First-time buyer | Shopping | 2.81× | ||
| 10 | Home Appliances | Home & Garden | 2.62× | ||
| 11 | Kitchen | Home & Garden | 2.43× | ||
| 12 | Renovation | Home & Garden | 2.37× | ||
| 13 | Internet & Social Media | 2.25× | |||
| 14 | IKEA | Home & Garden | 2.10× | ||
| 15 | Google Maps | Internet & Social Media | 2.05× | ||
| 16 | Hobby | Home & Garden | 2.01× | ||
| 17 | Zoopla | Business & Career | 1.94× | ||
| 18 | Aldi | Shopping | 1.89× | ||
| 19 | Weddings | Kids & Family | 1.75× | ||
| 20 | Home improvement | Home & Garden | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.96× | |
| DIY Mentality | THRILL | 1.82× | |
| Indulgence | JOY | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.83× | |
| Community Orientation | OPEN | 0.86× |
Dining room has an estimated audience of 5,003,824 people in United Kingdom, concentrated in England and South East.
72.9% of Dining room fans are female, 27.1% are male, with an average age of 44.0 years.
Dining room fans show strongest brand affinity for Kitchen (2.43×), Refrigerator (3.53×), and Home Appliances (2.62×) over the country average.
Dining room fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Dining room itself, the audience over-indexes on Refrigerator (3.53×), Home Appliances (2.62×), Blanket (5.18×), and Garden furniture (3.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dining room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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