A data profile of the people who buy, follow and care about Blanket in United Kingdom — modelled from more than twelve digital signal sources. Blanket has an estimated audience of 3,297,545 people in United Kingdom.
The average Blanket fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Ornamental plant, Bedding, Bed sheet, with strongest over-indexing on Ornamental plant (7.43× the country average).
Demographically, the Blanket audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Blanket fan in United Kingdom is more female, around 42.6 years old, with strong Creativity tendencies and a notable affinity for Ornamental plant.
The key figures that characterise the Blanket profile in United Kingdom.
75.7% are female, 24.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 42.6 |
| Estimated audience size | 3,297,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Blanket audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.6% |
| Brazil | 5.4% |
| Japan | 5.1% |
Where the Blanket audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.45× | |
| 02 | West Midlands | ~200K | 1.45× | |
| 03 | Wales | ~200K | 1.10× | |
| 04 | South East | ~500K | 1.02× | |
| 05 | England | ~2.5M | 1.00× | |
| 06 | North East | ~100K | 1.00× | |
| 07 | Scotland | ~300K | 0.99× | |
| 08 | Northern Ireland | ~90K | 0.91× | |
| 09 | East of England | ~300K | 0.90× | |
| 10 | East Midlands | ~200K | 0.87× | |
| 11 | South West | ~200K | 0.86× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the Blanket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed sheet | Home & Garden | 11.58× | ||
| 02 | Ravelry | Internet & Social Media | 9.16× | ||
| 03 | Ornamental plant | Home & Garden | 7.43× | ||
| 04 | Pillow | Home & Garden | 7.04× | ||
| 05 | Curtain | Home & Garden | 6.89× | ||
| 06 | Sofa bed | Home & Garden | 6.40× | ||
| 07 | Bedding | Home & Garden | 6.38× | ||
| 08 | Table (furniture) | Home & Garden | 5.46× | ||
| 09 | Dining room | Home & Garden | 5.18× | ||
| 10 | Sewing machine | Home & Garden | 4.77× | ||
| 11 | Wardrobe | Fashion & Accessoires | 4.52× | ||
| 12 | Local news | News | 3.88× | ||
| 13 | Chair | Home & Garden | 3.80× | ||
| 14 | Weaving | Fashion & Accessoires | 3.69× | ||
| 15 | Ceramic | Home & Garden | 3.59× | ||
| 16 | Wool | Fashion & Accessoires | 3.56× | ||
| 17 | Bathroom | Home & Garden | 3.40× | ||
| 18 | Mattress | Home & Garden | 3.40× | ||
| 19 | Matalan | Shopping | 3.08× | ||
| 20 | Bed | Home & Garden | 2.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.88× | |
| Design Affinity | PREMIUM | 1.50× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Risk Appetite | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.79× |
Blanket has an estimated audience of 3,297,545 people in United Kingdom, concentrated in England and South East.
75.7% of Blanket fans are female, 24.3% are male, with an average age of 42.6 years.
Blanket fans show strongest brand affinity for Ornamental plant (7.43×), Bedding (6.38×), and Bed sheet (11.58×) over the country average.
Blanket fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Blanket itself, the audience over-indexes on Bedding (6.38×), Bed sheet (11.58×), Pillow (7.04×), and Bathroom (3.4×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Blanket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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